[Source: Red Net] □Wei Ziyi (Chongqing University) Recently, Kong Yufeng, an Internet celebrity blogger with 2.78 million fans, posted a video on social platforms saying that he would challenge to live with the least amount of money. She followed the advice on the Internet and at

[Source: Red Net]

□ Wei Ziyi (Chongqing University)

Recently, Kong Yufeng, an Internet celebrity blogger with 2.78 million fans, posted a video on social platforms saying that he would challenge to live with the least amount of money. She followed the advice on the Internet and ate pig feed (only 3 yuan a day). As a result, she lost control of her expression on the spot and shouted: "It's too salty!" (Upstream News, November 2)

Many netizens responded to this behavior. It means it is difficult to understand or even disgusting. Such a challenge is "unhealthy", and such content can hardly be called "nutritious".

In recent years, with the rise of short videos, online eating and broadcasting has become a popular phenomenon. A large number of bloggers have poured into this field. From cooking demonstrations, big eater challenges to store visits and reviews, there is an endless stream of food and broadcast content, and it has gradually evolved into an industry. Grassroots eating and broadcasting subjects and fragmented content dissemination make this type of video have a wide audience. The sound of chewing, food details, and interactive sharing satisfy the audience's needs for "accompanied cloud eating" and become their "eating companion."

In order to stand out in the fierce competition, some bloggers have jumped out of the traditional comfort zone and turned to extreme challenges, deriving alternative forms such as eating spicy food, eating different food, and eating big food. Internet celebrity bloggers challenge to eat pig feed, which is undoubtedly more eye-catching.

Although the law does not prohibit human consumption of pig feed, the additives in it are not suitable for human consumption and pose health risks. This behavior not only violates the principles of healthy eating, but may also convey a wrong value: in pursuit of traffic, masochistic eating and broadcasting performances are also acceptable. Furthermore, it may also trigger a copycat effect and have a negative impact on the Internet atmosphere.

In the era of

traffic, every hot spot has become the focus of competition in Vanity Fair. But real success doesn’t come from a sudden hit. What can really retain viewers is content that is in-depth and valuable. It is understandable that Internet celebrity bloggers pursue traffic, but they should not sacrifice their health. They should shoulder the responsibilities of public figures and treat content creation and content dissemination prudently.

Similarly, platforms should also strengthen guidance and supervision to create a healthy creative environment and a clear cyberspace.

"Everything in the world is bustling for profit; everything in the world is bustling for profit." There is nothing wrong with pursuing interests, the key lies in how to realize them. Traffic can also be an impetus for creating healthy content. In this way, mukbang can not only satisfy the audience's companionship needs, but also become a bridge connecting people's emotions.

Close video

Source: Red Net

Author: Wei Ziyi

Editor: Zhang Yu

Statement: The copyright of this article belongs to the original author. If there is an error in the source or infringement of your legitimate rights and interests, you can contact us by email , we will handle it in time.

[Source: Red Net]

□ Wei Ziyi (Chongqing University)

Recently, Kong Yufeng, an Internet celebrity blogger with 2.78 million fans, posted a video on social platforms saying that he would challenge to live with the least amount of money. She followed the advice on the Internet and ate pig feed (only 3 yuan a day). As a result, she lost control of her expression on the spot and shouted: "It's too salty!" (Upstream News, November 2)

Many netizens responded to this behavior. It means it is difficult to understand or even disgusting. Such a challenge is "unhealthy", and such content can hardly be called "nutritious".

In recent years, with the rise of short videos, online eating and broadcasting has become a popular phenomenon. A large number of bloggers have poured into this field. From cooking demonstrations, big eater challenges to store visits and reviews, there is an endless stream of food and broadcast content, and it has gradually evolved into an industry. Grassroots eating and broadcasting subjects and fragmented content dissemination make this type of video have a wide audience. The sound of chewing, food details, and interactive sharing satisfy the audience's needs for "accompanied cloud eating" and become their "eating companion."

In order to stand out in the fierce competition, some bloggers have jumped out of the traditional comfort zone and turned to extreme challenges, deriving alternative forms such as eating spicy food, eating different food, and eating big food. Internet celebrity bloggers challenge to eat pig feed, which is undoubtedly more eye-catching.

Although the law does not prohibit human consumption of pig feed, the additives in it are not suitable for human consumption and pose health risks. This behavior not only violates the principles of healthy eating, but may also convey a wrong value: in pursuit of traffic, masochistic eating and broadcasting performances are also acceptable. Furthermore, it may also trigger a copycat effect and have a negative impact on the Internet atmosphere.

In the era of

traffic, every hot spot has become the focus of competition in Vanity Fair. But real success doesn’t come from a sudden hit. What can really retain viewers is content that is in-depth and valuable. It is understandable that Internet celebrity bloggers pursue traffic, but they should not sacrifice their health. They should shoulder the responsibilities of public figures and treat content creation and content dissemination prudently.

Similarly, platforms should also strengthen guidance and supervision to create a healthy creative environment and a clear cyberspace.

"Everything in the world is bustling for profit; everything in the world is bustling for profit." There is nothing wrong with pursuing interests, the key lies in how to realize them. Traffic can also be an impetus for creating healthy content. In this way, mukbang can not only satisfy the audience's companionship needs, but also become a bridge connecting people's emotions.

Close video

Source: Red Net

Author: Wei Ziyi

Editor: Zhang Yu

Statement: The copyright of this article belongs to the original author. If there is an error in the source or infringement of your legitimate rights and interests, you can contact us by email , we will handle it in time.Email address: jpbl@jp.jiupainews.com