With the launch of the new expansion pack "Silk Road Wind" of "Jian Wang 3", many knights are currently rushing towards level 130 in the game, and the new secret realm "One Cave" where challenges and rewards coexist. ", as well as the Duan clan, a new sect with beautiful school uniforms and gorgeous martial arts, all made everyone immersed in it.
Of course, the most eye-catching thing in the new expansion pack is the new map "Hexi Hanmo" which is 64 times larger than Daoxiang Village. This map is not only huge, but also includes Dunhuang Mogao Grottoes and Silk Road. The beautiful scenery of the past along the road has been perfectly reproduced in the game, attracting players to linger on!
Incorporating cultural elements into the game
In this expansion pack, the reason why Xishanju was able to carve the desert scenery so lifelike was not all figured out by the development team sitting in the office looking at pictures and videos. Instead, it used high-precision digital scanning and on-site sampling with vg technology, supplemented by the use of "black technologies" such as non-homogeneous height fog, global illumination, parallax mapping, and vt real-time virtual textures, to accomplish this feat.
In fact, for Xishanju, it is no longer a day or two to work hard on "recreating real scenes into games". Previously, whether it was the changing seasons of Jiuzhaigou or the dreamlike Changbai Mountain Sea of Flowers and Tianchi, They all spent huge amounts of money, manpower and technology, and even spared no effort to use high-tech means such as satellite scanning to reproduce it as realistically as possible.
(The Duan family of the new sect is located in Dali, and the official also uses various techniques to show the scenery of Yunnan)
In addition to achieving the most basic purpose of "serving players", this is also a concrete way for Xishanju to realize its lofty ideals. Method: Let the game become a window to convey the natural beauty and cultural landscape, and use the game "Jian Wang 3" to stimulate players' pride and desire to explore the great rivers and mountains of the motherland.
However, for Xishanju, it is not enough to just work hard on depicting the scenes in the game. They have spared no effort in cultural dissemination and protection. Take this "Silk Road Whispers" expansion pack as an example. The official has not only incorporated the exquisite murals of Dunhuang Mogao Grottoes into the game, allowing more players to appreciate this cultural treasure in the game, but also integrated it with the game. In cooperation with the China Dunhuang Grottoes Conservation Research Foundation, many interested players pledged donations to Cave 009 of the Mogao Grottoes, contributing their own efforts to the protection of cultural relics.
From the perspective of industry development, this initiative of "Jian Wang 3" highlights their active responsibility for cultural inheritance, and also provides a good example for inheriting culture through games, a highly popular digital carrier. . From the player's perspective, while enjoying the beautiful scenery in "Hexi Hanmo", everyone can naturally get in touch with and fall in love with our country's customs and culture.
So, this move can be said to kill two birds with one stone.
A great hero serves the country and the people
As an old player who has been playing the game for many years, I personally feel that Xishanju’s efforts in cultural dissemination and public welfare are not achieved overnight: whether it is Whether it is supporting the repair work of local ancient buildings and cultural relics after the heavy rain in Shanxi in 2021, or the public welfare activities to protect the veterans of the Anti-Japanese War in 2022, or the desert greening and afforestation in 2023... We can always find Xishanju and "Jian Wang 3" in these news As an official figure, Xishanju regards it as part of the chivalrous act of the "Jian Wang 3 Loving Players" group, and is happy to do charity with the players.
It is precisely because of the persistence of Xishanju officials and "Jian Wang 3" players for many years that official media including Xinhua News Agency, China Net, "China News Weekly" and other official media have named the game and received "pass on" Positive energy" and "practitioner of cultural inheritance" and other praises.
Although it is an honor to be named and praised by so many heavyweight official media, neither the officials nor the players are complacent about it. Instead, they regard it as the best encouragement and work harder to spread the word in culture. and continue on the path of public welfare.
In fact, "Jian Wang 3" with the Tang Dynasty as the game background is an excellent carrier for the spread of traditional culture. The official also incorporates such elements into the map, appearance, activities and other aspects whenever there is an opportunity, and then In addition, players are correspondingly active and willing to work together with the officials to do good things, so that these meaningful measures can be implemented more smoothly and conveniently.
(The appearance of "Holding the King's Order" with full of ancient elements is widely loved by players in the game)
depicts chivalry in the game, and outside the game, he helps the inheritance of traditional culture and devotes himself to public welfare to practice "The great chivalrous person serves the country." With the concept of "serving the people", it can be said that today's "Jian Wang 3" is no longer just a game, it has formed a cohesive culture.
Conclusion
No matter how you say it, "Jian Wang 3" is a pioneer in protecting traditional culture and promoting public welfare undertakings, and its actions are worthy of learning from the industry. As players, we can now enter the game, set foot in "Hexi Hanmo" and "Dali Villa", and appreciate the unique beauty of the Tang Dynasty in the game.
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