"Burning City", which carries the banner of "the first Chinese-language radiation film", was officially released on November 1st after a week-long screening.
Big-budget movies made in Hong Kong are rare. In addition, the film is based and takes place in Hong Kong. "Burning City" is attractive enough. However, two days after it was officially released, "not meeting expectations" is not enough to describe the box office performance. It was simply a disastrous failure.
As of press time, coupled with the accumulation of screenings in the previous week, the mainland box office of "Burning City" is close to 36 million. The theaters are also relatively optimistic, giving 18.6% of the film schedule, ranking second, and there is still room for a boost in the future. However, the movie was originally about a story that happened in Hong Kong, but the box office in Hong Kong was less than 500,000 U.S. dollars in two days, equivalent to about 3.5 million Hong Kong dollars. It was unbelievably miserable. Putting aside the movie itself and other actors, this was a film that was once called for election. Chief Executive Andy Lau! The national idol of Hong Kong Island! I couldn’t help but exclaim, if Hong Kong citizens don’t support their own movies, is there any hope for Hong Kong movies?
However, if you look forward to "Burning City", you will find that Andy Lau has actually lost his appeal in Hong Kong for a long time. " Crisis Route " has a box office of less than 5 million in Hong Kong, " Mr. Red Carpet " has less than 400,000, " Golden Finger " is slightly better, with a box office of 43 million, and " Golden Finger " was slightly better, with a box office of 43 million, while " Mr. Red Carpet " was released at about the same time. " sneaking into " only had a box office of more than 11 million.
The decline of the Hong Kong film market can be seen with the naked eye. In the years when the mainland was booming, the number of theaters in Hong Kong did not increase but decreased. So much so that the 115 million " Vicious Lawyer " is the champion in Hong Kong's local film history, and mainland films have long been Already billions of dollars.
So Hong Kong film producers and directors went north for 20 years and started a wave of co-productions, targeting the broader mainland market. "Burning City" is no exception. I expected to be able to recover costs and make a profit in the mainland, but my hope was in vain. The professional platform's box office forecast for "Burning City" is only 201 million, which is not "just shy" but a drop in the bucket for the film's return on investment.
A simple calculation, if the box office of "Burning City" stops at 200 million, then the film studio will share 73 million. How much does it cost to make a movie?
"Burning City" was invested by Hong Kong Anle Films. During the roadshow in Shenzhen, Anle boss Mr. Jiang Zhiqiang said that he was "very stressed and nervous" because the production cost of "Burning City" was "very high" and was so high that the film was The risk of bringing a movie to the market is extremely high, and Jiang Zhiqiang even described it as "like gambling."
Mr. Jiang Zhiqiang has been co-producing movies with the Mainland for a long time. He is used to seeing big storms. Investments of over 100 million are nothing to him. This shows that the investment in "Burning City" is definitely not a small amount.
If you have watched the movie, you will know that "Burning City" has a lot of computer special effects, the green screen completes the scene extension, and the details of the big scenes need to be carefully crafted. A rough estimate, this movie will have no less than eight or nine hundred special effects shots. . Movies spend money not only on computer special effects, but also on a large number of physical special effects, such as combustion, explosions, smoke, and messy fire scenes, etc., which all require a lot of manpower and material resources. It can be said that every day of shooting of a movie is more expensive than that of ordinary movies. Burn" several times the money.
"Burning City" will naturally not be as expensive to produce as " The Wandering Earth ". "The Wandering Earth" tried its best to reduce the actors' remuneration, but after Wu Jing's additional investment, it took 350 million yuan to complete the filming. .
Even if the production cost of "Burning City" is lower, don't forget that there is Andy Lau. His current market price is 60 million, which is still the price offered to Ning Hao, who has been friends with him for more than 20 years.
Based on this calculation, the total cost of "Burning City" will definitely not be less than 250 million. If 73 million is recovered, what is it if it is not a drop in the bucket?
Admittedly, "Burning City" has advantages and disadvantages. This movie is worth the price of admission, with a large number of special effects shots, the layout of the entire fire scene, the details of firefighting, and the all-round presentation of the city in the face of an impending disaster. This highlights the sincerity of the film crew and director.Moreover, judging from the ending subtitles, the special effects of "Burning City" were all done by domestic companies. This once again shows that the industrial level of Chinese films and Hollywood are no longer as far apart as they were back then. The current gap is mainly reflected in aesthetics and On the establishment of production process.
has its shortcomings. On the one hand, the director wanted to reflect reality and make the film bear practical significance, so the story was inspired by the "foreign electronic waste" in Hong Kong in the early years. The disaster of fire and radiation was also clearly set in Hong Kong. However, the entire plot framework and story advancement are not very realistic. For example, if such a big disaster occurs in Hong Kong, the impact on neighboring Shenzhen will be very large, but the movie does not bring it at all, and the pattern is still a bit small.
Due to the lack of a complete and tense character line, the director's efforts in the group portraits are scattered and weak. Therefore, those scenes in the second half that are obviously sensational are difficult to empathize with. Those who work hard to perform The actors, on the other hand, make people feel pretentious, which is a regrettable aspect of "Burning City".
But having said that, movies are a regrettable art. "Burning City" does have some flaws in the narrative and characterization, but the sincerity of the investors and director is visible to the naked eye.
Although many days have passed, I still feel very moved when I recall Mr. Jiang Zhiqiang’s words. I asked him why he still has to work hard on road shows in his 70s, and why he doesn't continue to cast in small-budget movies like "The Vengeful Lawyer" and " Still Think You're the Best ", where he can make guaranteed profits without losing money?
He said that Hong Kong movies are declining day by day and are often criticized by the audience. This is something he does not want to see. After working in movies all his life, he always wanted to give Hong Kong movies a voice and prove that Hong Kong filmmakers can produce good works that can compete with international blockbusters, so "Burning City" was created.
What he said about "making movies all his life" is true. Kong Chi-keung established himself in Hong Kong many years ago and is engaged in film distribution, introducing foreign masterpieces to Hong Kong and selling Hong Kong films overseas. His most brilliant "accomplishment" is to promote " Crouching Tiger, Hidden Dragon " to Hollywood, and together with Zhang Yimou completed " Heroes " and "Full City of Golden Armor" and other works. Every important technological change, He also took the lead and tried it with real money. For example, in "Su Qier", 3D had just begun to sprout, so the movie made some 3D scenes for the audience to try. Such a filmmaker really can't bear to see him lose money. For this "Burning City", Jiang Zhiqiang should at least invest all the money he has earned in recent years.
Of course, the audience will be willing to spend dozens of dollars to pay for their feelings, but it is impossible for filmmakers to spend hundreds of millions to pay for their feelings and sense of responsibility, unless the person is crazy.
The advent of "Burning City" must be based on comprehensive market considerations, which includes at least two important factors.
One is the market space for genre films.
"Burning City" has a case that can be referred to, which is Louis Koo's " Tomorrow War ", which sold 679 million in the mainland and more than 80 million in Hong Kong. Even if "Burning City" achieves flat box office results, the two items combined will recoup nearly 300 million, which is enough to recoup costs and still have room for profit.
The other one is Andy Lau.
If you have watched "Burning City", you will understand that the entire movie, from the script to the character creation, has a very obvious intention of surrounding and highlighting Andy Lau. Generally speaking, such disaster blockbusters either start from the perspective of a small person at the bottom, or intervene from the perspective of God at the top, but Fan Weili, played by Andy Lau, is unreliable, and there are also many abrupt and illogical characters throughout the plot. Jiang Zhiqiang hopes that Andy Lau can help the film open up the mainland market and get more box office. Otherwise, why would he find Andy Lau for this role? Wouldn't it be better to change to a Hong Kong star with a low salary?
I really want to know what Andy Lau thinks of this project. From the early promotion to the road show of "Burning City", he was always invisible. He did not even show up at the most important premiere. He seemed to be busy with his concert and ignored the movie.
According to his creative habits over the years, as long as he participates in the movie, it is almost the bottom line to be a producer or supervisor.Those who participate in the investment are his "sons". For example, "Danger Line" was invested by Yingyi Entertainment, and "Stealth" was led by his stupid kid. These movies will spare no effort to cooperate with the mainland road show.
"Burning City", which carries the banner of "the first Chinese-language radiation film", was officially released on November 1st after a week-long screening.
Big-budget movies made in Hong Kong are rare. In addition, the film is based and takes place in Hong Kong. "Burning City" is attractive enough. However, two days after it was officially released, "not meeting expectations" is not enough to describe the box office performance. It was simply a disastrous failure.
As of press time, coupled with the accumulation of screenings in the previous week, the mainland box office of "Burning City" is close to 36 million. The theaters are also relatively optimistic, giving 18.6% of the film schedule, ranking second, and there is still room for a boost in the future. However, the movie was originally about a story that happened in Hong Kong, but the box office in Hong Kong was less than 500,000 U.S. dollars in two days, equivalent to about 3.5 million Hong Kong dollars. It was unbelievably miserable. Putting aside the movie itself and other actors, this was a film that was once called for election. Chief Executive Andy Lau! The national idol of Hong Kong Island! I couldn’t help but exclaim, if Hong Kong citizens don’t support their own movies, is there any hope for Hong Kong movies?
However, if you look forward to "Burning City", you will find that Andy Lau has actually lost his appeal in Hong Kong for a long time. " Crisis Route " has a box office of less than 5 million in Hong Kong, " Mr. Red Carpet " has less than 400,000, " Golden Finger " is slightly better, with a box office of 43 million, and " Golden Finger " was slightly better, with a box office of 43 million, while " Mr. Red Carpet " was released at about the same time. " sneaking into " only had a box office of more than 11 million.
The decline of the Hong Kong film market can be seen with the naked eye. In the years when the mainland was booming, the number of theaters in Hong Kong did not increase but decreased. So much so that the 115 million " Vicious Lawyer " is the champion in Hong Kong's local film history, and mainland films have long been Already billions of dollars.
So Hong Kong film producers and directors went north for 20 years and started a wave of co-productions, targeting the broader mainland market. "Burning City" is no exception. I expected to be able to recover costs and make a profit in the mainland, but my hope was in vain. The professional platform's box office forecast for "Burning City" is only 201 million, which is not "just shy" but a drop in the bucket for the film's return on investment.
A simple calculation, if the box office of "Burning City" stops at 200 million, then the film studio will share 73 million. How much does it cost to make a movie?
"Burning City" was invested by Hong Kong Anle Films. During the roadshow in Shenzhen, Anle boss Mr. Jiang Zhiqiang said that he was "very stressed and nervous" because the production cost of "Burning City" was "very high" and was so high that the film was The risk of bringing a movie to the market is extremely high, and Jiang Zhiqiang even described it as "like gambling."
Mr. Jiang Zhiqiang has been co-producing movies with the Mainland for a long time. He is used to seeing big storms. Investments of over 100 million are nothing to him. This shows that the investment in "Burning City" is definitely not a small amount.
If you have watched the movie, you will know that "Burning City" has a lot of computer special effects, the green screen completes the scene extension, and the details of the big scenes need to be carefully crafted. A rough estimate, this movie will have no less than eight or nine hundred special effects shots. . Movies spend money not only on computer special effects, but also on a large number of physical special effects, such as combustion, explosions, smoke, and messy fire scenes, etc., which all require a lot of manpower and material resources. It can be said that every day of shooting of a movie is more expensive than that of ordinary movies. Burn" several times the money.
"Burning City" will naturally not be as expensive to produce as " The Wandering Earth ". "The Wandering Earth" tried its best to reduce the actors' remuneration, but after Wu Jing's additional investment, it took 350 million yuan to complete the filming. .
Even if the production cost of "Burning City" is lower, don't forget that there is Andy Lau. His current market price is 60 million, which is still the price offered to Ning Hao, who has been friends with him for more than 20 years.
Based on this calculation, the total cost of "Burning City" will definitely not be less than 250 million. If 73 million is recovered, what is it if it is not a drop in the bucket?
Admittedly, "Burning City" has advantages and disadvantages. This movie is worth the price of admission, with a large number of special effects shots, the layout of the entire fire scene, the details of firefighting, and the all-round presentation of the city in the face of an impending disaster. This highlights the sincerity of the film crew and director.Moreover, judging from the ending subtitles, the special effects of "Burning City" were all done by domestic companies. This once again shows that the industrial level of Chinese films and Hollywood are no longer as far apart as they were back then. The current gap is mainly reflected in aesthetics and On the establishment of production process.
has its shortcomings. On the one hand, the director wanted to reflect reality and make the film bear practical significance, so the story was inspired by the "foreign electronic waste" in Hong Kong in the early years. The disaster of fire and radiation was also clearly set in Hong Kong. However, the entire plot framework and story advancement are not very realistic. For example, if such a big disaster occurs in Hong Kong, the impact on neighboring Shenzhen will be very large, but the movie does not bring it at all, and the pattern is still a bit small.
Due to the lack of a complete and tense character line, the director's efforts in the group portraits are scattered and weak. Therefore, those scenes in the second half that are obviously sensational are difficult to empathize with. Those who work hard to perform The actors, on the other hand, make people feel pretentious, which is a regrettable aspect of "Burning City".
But having said that, movies are a regrettable art. "Burning City" does have some flaws in the narrative and characterization, but the sincerity of the investors and director is visible to the naked eye.
Although many days have passed, I still feel very moved when I recall Mr. Jiang Zhiqiang’s words. I asked him why he still has to work hard on road shows in his 70s, and why he doesn't continue to cast in small-budget movies like "The Vengeful Lawyer" and " Still Think You're the Best ", where he can make guaranteed profits without losing money?
He said that Hong Kong movies are declining day by day and are often criticized by the audience. This is something he does not want to see. After working in movies all his life, he always wanted to give Hong Kong movies a voice and prove that Hong Kong filmmakers can produce good works that can compete with international blockbusters, so "Burning City" was created.
What he said about "making movies all his life" is true. Kong Chi-keung established himself in Hong Kong many years ago and is engaged in film distribution, introducing foreign masterpieces to Hong Kong and selling Hong Kong films overseas. His most brilliant "accomplishment" is to promote " Crouching Tiger, Hidden Dragon " to Hollywood, and together with Zhang Yimou completed " Heroes " and "Full City of Golden Armor" and other works. Every important technological change, He also took the lead and tried it with real money. For example, in "Su Qier", 3D had just begun to sprout, so the movie made some 3D scenes for the audience to try. Such a filmmaker really can't bear to see him lose money. For this "Burning City", Jiang Zhiqiang should at least invest all the money he has earned in recent years.
Of course, the audience will be willing to spend dozens of dollars to pay for their feelings, but it is impossible for filmmakers to spend hundreds of millions to pay for their feelings and sense of responsibility, unless the person is crazy.
The advent of "Burning City" must be based on comprehensive market considerations, which includes at least two important factors.
One is the market space for genre films.
"Burning City" has a case that can be referred to, which is Louis Koo's " Tomorrow War ", which sold 679 million in the mainland and more than 80 million in Hong Kong. Even if "Burning City" achieves flat box office results, the two items combined will recoup nearly 300 million, which is enough to recoup costs and still have room for profit.
The other one is Andy Lau.
If you have watched "Burning City", you will understand that the entire movie, from the script to the character creation, has a very obvious intention of surrounding and highlighting Andy Lau. Generally speaking, such disaster blockbusters either start from the perspective of a small person at the bottom, or intervene from the perspective of God at the top, but Fan Weili, played by Andy Lau, is unreliable, and there are also many abrupt and illogical characters throughout the plot. Jiang Zhiqiang hopes that Andy Lau can help the film open up the mainland market and get more box office. Otherwise, why would he find Andy Lau for this role? Wouldn't it be better to change to a Hong Kong star with a low salary?
I really want to know what Andy Lau thinks of this project. From the early promotion to the road show of "Burning City", he was always invisible. He did not even show up at the most important premiere. He seemed to be busy with his concert and ignored the movie.
According to his creative habits over the years, as long as he participates in the movie, it is almost the bottom line to be a producer or supervisor.Those who participate in the investment are his "sons". For example, "Danger Line" was invested by Yingyi Entertainment, and "Stealth" was led by his stupid kid. These movies will spare no effort to cooperate with the mainland road show.
But Andy Lau was appointed as the producer of "Burning City", but he did not invest, and he was paid 60 million yuan. Now that the film is facing huge losses, don't you feel soft? If celebrities do not achieve the expected sales volume, they will be required to pay the pit fee. I would like to ask Andy Lau, who is already not short of money, if "Burning City" has such a tragic box office, will you be willing to return part of the salary?
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