| Edited by Yan Qiu
| Title picture by Li Xinma
| @timcook official microblog
Starting in 2019, Apple has begun to transfer all related industrial chains to other countries. This strategy is called "going to China" change".
However, after the "de-Sinoification", annual "China trips" have become a routine for Apple CEO Cook. He seems to have revealed that he does not want to lose a trace of the Chinese market - this reverse operation is really elusive.
On October 21, Cook arrived in Beijing again. This was not only his second visit to China this year, but also his 17th visit to China as CEO. On the same day, Cook and photographer Chen Man walked around the alleys of Beijing. Along the way, Chen Man kept taking photos and records with her iPhone 16 pro max.
Source: Weibo
Speaking of Chen Man, she also has a deep connection with Apple. Although he is engaged in visual and artistic work, he is extremely fond of technology and digital products. He has also been a follower of Apple for many years. He once jokingly said that "the iPhone satisfies all my imagination about cameras."
It is worth mentioning that the entire iPhone 16 series, which was released only one month ago, has received price cuts. This is the first price reduction through official channels since the release of the new phone. As recently as October 21st, “iPhone 16 official flagship models are on sale” became a hot search topic, with netizens jokingly saying, “If you don’t buy it, he won’t buy it, and you can get 800 discounts at the end of the month.” This time Chen Man used a new camera to shoot, which was undoubtedly a vivid promotion for Apple.
Source: ic photo
The next morning, Cook came to an organic farm in Shunyi, Beijing, and exchanged information with three students about the "Science and Technology Courtyard", a technology-assisted agricultural project supported by Apple.
It is understood that the "Science and Technology Courtyard" is a grassroots science and technology service comprehensive platform pioneered by the School of Resources and Environment of China Agricultural University in Quzhou County, Hebei Province in 2009, integrating scientific and technological innovation, demonstration and promotion, and talent training. It is committed to development An innovative model that dispatches agricultural graduate students to the front lines of agricultural production for a long period of time and promotes the latest results of agricultural laboratories to the fields.
The high-efficiency facility vegetable science and technology courtyard in Shunyi, Beijing, where Cook went, is part of the New Great Wall Science and Technology Courtyard Assistance Program, a charity project supported by Apple through donations from the China Rural Development Foundation. Currently, Apple has supported a total of 30 science and technology institutes supported by multiple universities.
Picture source: Weibo
In daily work in the science and technology courtyard, iPhone and iPad are used to record data. For example, the time-lapse photography function of iPhone can capture the changes of plants in different periods, and the telephoto lens can more effectively observe and record the growth differences of crops grown in greenhouses from further away. The iPad's high-resolution display and high processing capabilities allow it to easily handle complex data analysis, helping farmers monitor crop growth status and environmental conditions in real time, thereby improving agricultural production efficiency.
html On the afternoon of the 22nd, Cook came to Apple's store in Wangfujing, Beijing. He shared a photo of shaking hands with a customer wearing Vision Pro to show Vision Pro's high-definition vst perspective effect and Apple's MR vision.Picture source: Weibo
In June this year, Vision Pro officially launched in the Chinese market, and caused public controversy with a price starting at 29,999 yuan. According to relevant data agencies, sales of this product are gradually weakening. At the same time, the pace of new applications released each month in the Vision Pro App Store is also slowing down. According to data from analytics firm appfigures, only 10 apps were launched on the Vision app store in September, down from hundreds in the device's first two months.
3 morning, Minister of Industry and Information Technology Jin Zhuanglong met with Cook. The two sides exchanged views on Apple's development in China, network data security management, cloud services and other issues.According to Caixin news, on the evening of the 23rd, Cook also met with China Mobile Chairman Yang Jie to discuss digital content, 5G product cooperation and other topics. The two parties specifically mentioned Vision Pro, saying that in the future they will comprehensively carry out immersive content cooperation, jointly explore immersive video production technology and the development of interactive applications, and jointly build content and ecosystems.
Cook visited Sina Weibo again and responded to the question of when "Apple Intelligence" will enter China. He said: "We are working hard to advance. There is a very specific regulatory process behind this, and we need to go through it." This process hopes to bring Apple intelligence to Chinese consumers as soon as possible.”
Source: Weibo
html On the 125th, Minister of Commerce Wang Wentao met with Cook. The two parties exchanged views on Apple’s business development in China and Sino-US economic and trade relations. , further releasing positive signals.’s full itinerary reflects Cook’s optimism about Apple’s long-term prospects in China, but netizens have mixed attitudes towards his visit to China. Some people think that the Chinese version of "Apple Intelligence" is about to be launched, and Cook is here to check it out. Others say that Apple's new products are not performing as well as expected, and it is necessary for Cook to visit the Chinese market and build relationships.
In fact, the Chinese market is increasingly important to Apple, but since Huawei returned to "5g" speed in the second half of last year, iPhone has faced challenges in the country. Since entered the new fiscal year, sales in other countries and regions have gradually returned to the growth track, but not yet in Greater China.
In August this year, Apple disclosed its financial report for the third fiscal quarter of fiscal year 2024 (that is, the second quarter of the natural year). Although Apple has achieved double growth in revenue and profit globally, revenue from its flagship iPhone has continued to decline. At the same time, Apple was "cold" in the Chinese market, with its revenue in Greater China reaching US$14.728 billion, down 6.5% year-on-year. According to canalys statistics, in the second quarter, Apple fell out of the top five sales lists in the Chinese smartphone market for the first time.
Regardless of whether Cook will accelerate the "de-China" process in the future, or whether he will invest more in the Chinese market and "please" consumers again, consumers don't seem to care too much. The
data speaks for itself. In the third quarter of 2024, according to the latest report from international data company IDC, after the first sales of Apple's new products, market demand did not change significantly, and iOS market shipments fell by 0.3% year-on-year. On the other hand, domestic mobile phone manufacturers such as vivo, Huawei and Xiaomi performed well in the market, driving the Android market to grow by 3.8% year-on-year.
In the smartphone market, every percentage point is extremely valuable. You can imagine the pressure on Apple.
From an objective perspective, the challenges Apple faces in the Chinese market are multifaceted. On the one hand, competition in the global mobile phone market is becoming increasingly fierce, especially domestic brands represented by Huawei, which are growing against the trend; on the other hand, with the development of AI technology, user demand for products is also constantly changing. Apple needs to innovate in products, Make more efforts on market strategy and localized services to maintain its position in the Chinese market.
Dramas in the tech world are always more ups and downs than TV dramas. It remains to be seen how much positive impact Cook's visit to China will have on Apple. However, in the editor's opinion, running around to build relationships and swiping faces a few times may be able to alleviate the predicament, but as time goes by, probably not many people believe it, and no one even cares. "The aroma of wine is not afraid of the depth of the alley." It is serious to work more on products, study user needs, and immerse yourself in innovation. After all, consumers have always been willing to pay for good products.Written by
| Edited by Yan Qiu
| Title picture by Li Xinma
| @timcook official microblog
Starting in 2019, Apple has begun to transfer all related industrial chains to other countries. This strategy is called "going to China" change".
However, after the "de-Sinoification", annual "China trips" have become a routine for Apple CEO Cook. He seems to have revealed that he does not want to lose a trace of the Chinese market - this reverse operation is really elusive.
On October 21, Cook arrived in Beijing again. This was not only his second visit to China this year, but also his 17th visit to China as CEO. On the same day, Cook and photographer Chen Man walked around the alleys of Beijing. Along the way, Chen Man kept taking photos and records with her iPhone 16 pro max.
Source: Weibo
Speaking of Chen Man, she also has a deep connection with Apple. Although he is engaged in visual and artistic work, he is extremely fond of technology and digital products. He has also been a follower of Apple for many years. He once jokingly said that "the iPhone satisfies all my imagination about cameras."
It is worth mentioning that the entire iPhone 16 series, which was released only one month ago, has received price cuts. This is the first price reduction through official channels since the release of the new phone. As recently as October 21st, “iPhone 16 official flagship models are on sale” became a hot search topic, with netizens jokingly saying, “If you don’t buy it, he won’t buy it, and you can get 800 discounts at the end of the month.” This time Chen Man used a new camera to shoot, which was undoubtedly a vivid promotion for Apple.
Source: ic photo
The next morning, Cook came to an organic farm in Shunyi, Beijing, and exchanged information with three students about the "Science and Technology Courtyard", a technology-assisted agricultural project supported by Apple.
It is understood that the "Science and Technology Courtyard" is a grassroots science and technology service comprehensive platform pioneered by the School of Resources and Environment of China Agricultural University in Quzhou County, Hebei Province in 2009, integrating scientific and technological innovation, demonstration and promotion, and talent training. It is committed to development An innovative model that dispatches agricultural graduate students to the front lines of agricultural production for a long period of time and promotes the latest results of agricultural laboratories to the fields.
The high-efficiency facility vegetable science and technology courtyard in Shunyi, Beijing, where Cook went, is part of the New Great Wall Science and Technology Courtyard Assistance Program, a charity project supported by Apple through donations from the China Rural Development Foundation. Currently, Apple has supported a total of 30 science and technology institutes supported by multiple universities.
Picture source: Weibo
In daily work in the science and technology courtyard, iPhone and iPad are used to record data. For example, the time-lapse photography function of iPhone can capture the changes of plants in different periods, and the telephoto lens can more effectively observe and record the growth differences of crops grown in greenhouses from further away. The iPad's high-resolution display and high processing capabilities allow it to easily handle complex data analysis, helping farmers monitor crop growth status and environmental conditions in real time, thereby improving agricultural production efficiency.
html On the afternoon of the 22nd, Cook came to Apple's store in Wangfujing, Beijing. He shared a photo of shaking hands with a customer wearing Vision Pro to show Vision Pro's high-definition vst perspective effect and Apple's MR vision.Picture source: Weibo
In June this year, Vision Pro officially launched in the Chinese market, and caused public controversy with a price starting at 29,999 yuan. According to relevant data agencies, sales of this product are gradually weakening. At the same time, the pace of new applications released each month in the Vision Pro App Store is also slowing down. According to data from analytics firm appfigures, only 10 apps were launched on the Vision app store in September, down from hundreds in the device's first two months.
3 morning, Minister of Industry and Information Technology Jin Zhuanglong met with Cook. The two sides exchanged views on Apple's development in China, network data security management, cloud services and other issues.According to Caixin news, on the evening of the 23rd, Cook also met with China Mobile Chairman Yang Jie to discuss digital content, 5G product cooperation and other topics. The two parties specifically mentioned Vision Pro, saying that in the future they will comprehensively carry out immersive content cooperation, jointly explore immersive video production technology and the development of interactive applications, and jointly build content and ecosystems.
Cook visited Sina Weibo again and responded to the question of when "Apple Intelligence" will enter China. He said: "We are working hard to advance. There is a very specific regulatory process behind this, and we need to go through it." This process hopes to bring Apple intelligence to Chinese consumers as soon as possible.”
Source: Weibo
html On the 125th, Minister of Commerce Wang Wentao met with Cook. The two parties exchanged views on Apple’s business development in China and Sino-US economic and trade relations. , further releasing positive signals.’s full itinerary reflects Cook’s optimism about Apple’s long-term prospects in China, but netizens have mixed attitudes towards his visit to China. Some people think that the Chinese version of "Apple Intelligence" is about to be launched, and Cook is here to check it out. Others say that Apple's new products are not performing as well as expected, and it is necessary for Cook to visit the Chinese market and build relationships.
In fact, the Chinese market is increasingly important to Apple, but since Huawei returned to "5g" speed in the second half of last year, iPhone has faced challenges in the country. Since entered the new fiscal year, sales in other countries and regions have gradually returned to the growth track, but not yet in Greater China.
In August this year, Apple disclosed its financial report for the third fiscal quarter of fiscal year 2024 (that is, the second quarter of the natural year). Although Apple has achieved double growth in revenue and profit globally, revenue from its flagship iPhone has continued to decline. At the same time, Apple was "cold" in the Chinese market, with its revenue in Greater China reaching US$14.728 billion, down 6.5% year-on-year. According to canalys statistics, in the second quarter, Apple fell out of the top five sales lists in the Chinese smartphone market for the first time.
Regardless of whether Cook will accelerate the "de-China" process in the future, or whether he will invest more in the Chinese market and "please" consumers again, consumers don't seem to care too much. The
data speaks for itself. In the third quarter of 2024, according to the latest report from international data company IDC, after the first sales of Apple's new products, market demand did not change significantly, and iOS market shipments fell by 0.3% year-on-year. On the other hand, domestic mobile phone manufacturers such as vivo, Huawei and Xiaomi performed well in the market, driving the Android market to grow by 3.8% year-on-year.
In the smartphone market, every percentage point is extremely valuable. You can imagine the pressure on Apple.
From an objective perspective, the challenges Apple faces in the Chinese market are multifaceted. On the one hand, competition in the global mobile phone market is becoming increasingly fierce, especially domestic brands represented by Huawei, which are growing against the trend; on the other hand, with the development of AI technology, user demand for products is also constantly changing. Apple needs to innovate in products, Make more efforts on market strategy and localized services to maintain its position in the Chinese market.
Dramas in the tech world are always more ups and downs than TV dramas. It remains to be seen how much positive impact Cook's visit to China will have on Apple. However, in the editor's opinion, running around to build relationships and swiping faces a few times may be able to alleviate the predicament, but as time goes by, probably not many people believe it, and no one even cares. "The aroma of wine is not afraid of the depth of the alley." It is serious to work more on products, study user needs, and immerse yourself in innovation. After all, consumers have always been willing to pay for good products.
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