Beauty Editor: Add a
"About Winter", it's probably a bad film" ~
"Netizen: Be confident, let's go about it" ~
This is a stalk of today's hot topic on Weibo about the winter.
is a love movie directed by Wang Weiming, produced by Huang Zhiming, written by Rao Xueman, starring Ma Sichun and Huo Jianhua, starring Wei Daxun, Zhang Yao, Lin Baihong, Wen Qi, and especially starring Qi Qin. The story is about the love story of An Ran (Ma Sichun), a talented woman from Beijing Normal University and Qi Xiao (Huo Jianhua), a Taiwanese boy, who have been winding around for 30 years, regretting to miss it.
will be released tomorrow. (Welcome to face discussion~)
yesterday, the film premiered in Beijing. In addition to the film's main creators, actors Yang Zi and Liu Haoran, director Chen Kexin and Gu Changwei, as a group of relatives and friends, appeared in theaters to call. The day before, the Communication University of China, which had just passed the 65th birthday, organized a huge movie-watching session for Ma Sichun in the school. 1,500 students called out "Welcome Ma Sichun Sister Ma Sichun back to his alma mater". The scene was very moving. The actors As a surprise guest, Hu Ge connected with Ma Sichun on-site and successfully appeared on the hot search.
At the beginning of October, the film appeared at the Busan Film Festival. At that time, there was a lot of news about Chinese-language romance films going overseas again. What followed was news of the release of film character poster materials and domestic filing. On Weibo, stars including Qi Yu, Xu Ruyun, Huang Ying, and Ke Youlun participated in the activities of a cappella "About Winter" to create momentum for the film. The host Li Jing also sold 73 and "About Winter" joint "Cloud Shoes" (price 509 yuan / pair) in the live sales.
Starting from November, Rao Xueman with the film starring in Nanjing, Guangzhou, Wuhan and other cities to start on-screen promotion, wherever he goes, he must end with a warm chorus of the song "About Winter". Above
, the marketing normality of music IP film and television is reasonable.
But all these things still cannot conceal the fact that "About Winter" is not a good movie.
PS: It may be suspected of spoilers. Those who mind are not recommended to read.
novel + film, a series of
November 2018, jointly produced by Jiangsu Xuemanshe Films and Beijing Dinosaur Films, writer Rao Xueman adapted the film of the same name based on the song of the same name by Qi Qin, "About Winter", appeared in the public record On the list.
In fact, in July of the same year, following the five-year absence, Rao Xueman’s latest novel, "About Winter" was published, and news of a movie came out, and the filing was a thorough confirmation of this news. At that time, Qi Qin made a preface to Rao Xueman's new book, and various celebrities on the Internet recorded ID and called.
According to Rao Xueman himself, the book was written for 30 days. Soon, the movie started in February this year and finished in April. In June, Rao Xueman brought "About Winter" to the 2019 Tencent Films Annual Conference with the theme "Building Dreams in Time" and announced again. What do you think of
, this is a novel + movie scheduled in advance, and it is possible to make a TV series in the future. The origin of
is Rao Xueman's love for idol Qi Qin, which is obviously an open secret.
She once wrote on Weibo: "Speaking of star chasing, you still worship me. When I am happy, I made movies for idols and invited all your idols to perform." The movie is good or bad, Rao Xueman did. Based on idols and idol music works, they wrote stories and published books, and now the movies they made are also released.
has to say that Rao Xueman's road to star chasing is simply a highlight, and it does give a lot of hope to many star chasing girls.
"About Winter" = MV screen + PPT lines
back to the subject.
Back to the movie "About Winter", the novel and the script should be about the same time, plus the original author and screenwriter are Rao Xueman himself. As a former fan of Rao Xueman, Yuyingzhiku (ID: yuyingzhiku), after watching the movie, the most direct feeling is: the movie is very Rao Xueman, from the story to the lines to the image style, the imprint is deep.
even more netizens complain directly. Isn't this MV screen + PPT lines? Uh, it's also appropriate to change to star film lines later.
Rao Xueman’s works mostly describe the emotions of youth, About love, affection, friendship, typical youth pain literature series. The Baidu Index shows that most of the user portraits who pay attention to Rao Xueman, that is, the age group of book fans is mainly women under the age of 19, and they are not the main audience of theatrical movies.
combined with the personal experience of the entertainment film master, Rao Xueman's works still meet the emotional cognition and needs of girls of that age. But with the growth of age and experience, people's cognition and values will undergo subtle changes. In other words, at the age of 25 and 19, reading Rao Xueman's novels must have two different feelings.
In the eyes of Yu Yingjun, "About Winter" seems not suitable for film and television from the beginning. The heroes of the
film story are An Ran (played by Ma Sichun) and Qi Xiao (played by Huo Jianhua). The former character sets up a talented girl at Peking University, and at the same time is infatuated with Qi Xiao, while the latter is the indecisive character of Qi Xiao, the photo studio owner who came to Beijing from Taiwan to develop. It's a coincidence that the love between the two began at the age of 19, spanning a full 30 years, twists and turns in the middle, and finally missed it. The film is interspersed with the two children, Qi Tian (Lin Baihong) and Yu Xiaonian (Wen Qi), using a back and forth narrative structure to tell this somewhat bloody love story. The standard feature of
is that when the heroine meets the hero, the hero must have a girl who likes and stays together (in the movie, Patty Hou’s Ye Yuchen, Qi Yitian’s mother), after the heroine meets the hero, the hero and the former Girlfriends must break up and entangled;
and the heroine must have a male second (played by Wei Daxun Yu Feng) who loves him deeply, and the second male will generally get sick, and there will be a personality that is completely different from the heroine. My girlfriend (Sun Yaoyao played by Zhang Yao) is convenient to rely on (su) by (ku) after a broken love.
Well, really, all old love stalkers, "About Winter" all live together.
edited in the male and female main perspective and Qi Yitian, Yu Xiaonian perspective, switching back and forth, watching so tired, like a documentary that is not very documentary.
has attracted much attention before the release. Unbiased, Ma Sichun, Wen Qi and Wei Daxun are all expected, Huo Jianhua and Hou Patty are too embarrassed. The reason for the embarrassment is related to the lines, the source is as mentioned above, very Xueman. It may be less embarrassing to watch it in a book than to make a picture with sound.
Simple product first product: After An Ran was left behind by Qi Xiao three times, An Ran's line was: "I have waited for so many years, it's my turn~" In addition to embarrassment, people can't help thinking: One: Does Qi Xiao like An Ran? Why is liking a "wheel"; second: how to interpret such a view of love? In the film and so on, there are many places that cannot stand scrutiny.
This has to talk about the script and the characters, the two core elements of the film, but it is also the biggest flaw of this film. The interpretation of the love between An Ran and Qiao Xiao in the film is regrettable love. But after watching the whole film, the biggest feeling: the love view of the male and female protagonists is really alarming.
Qi Xiao's people couldn't set up. He is more like a scumbag, and to portray a love story between a scumbag and a talented woman from Peking University is a bit strange. Liu Haoran directly sent a WeChat message to Ma Sichun during the movie watching at the premiere: Why do you fall in love with such a scumbag? Of course, it refers to the characters in the play. Wanting to come here also speaks out the aspirations of most of the audience.
Actually, as early as when the film was still in the novel or script stage: Director Chen Kexin called Rao Xueman and said tactfully: "I ask you to save Qi Xiao."
Now it seems that Qi Xiao still has not been rescued.
And this movie made by Rao Xueman for her idol Qi Qin, no matter how sincere it is, it can only be a big dream.
The journey of domestic music IP to film and television is long.
is getting closer. There are "Later Us", "Writing Poems for You", the existing "About Winter", and the upcoming "Life With You", music IP The trend of film adaptation has never stopped, and it will be shown from time to time.
is simple to sort out, and it is not difficult to find that most of the movies based on music IP are middle and upper in the box office, but the word of mouth is the opposite. Speaking of, the peak of word-of-mouth for this type of film should be 2007, the film "Secrets That Cannot Be Said" adapted from the song of the same name by Jay Chou. Douban's score has stabilized at 7.8 points. So far, it has not been surpassed by other domestic movies of the same type.
can make it clear that there are indeed films adapted from music IPThe market, even the emerging product of the Internet in recent years-online movies are also ready to move. In May of this year, at the iQiyi World Conference, actor Bai Baihe, as the initiator of the super music IP video project Li Zongsheng’s music IP adaptation, will cross the border for the first time. As a director, producer and actor, he will choose Li Zongsheng’s four classic songs , Adapted into four online movies and one cinema movie. According to industry sources, the project may be shelved because of too many uncertain factors.
It is true that every subject has its own market. Yuyingzhiku (ID: yuyingzhiku) believes that for music IP-based films, a piece of music has a limited number of songs and words, and has a small volume. For a long time, it can only support one MV; furthermore, the limitations of music stories , These are thorny issues in music IP adaptation.
is not an exaggeration to say that for screenwriters, it may be more difficult to do a good job of music IP adaptation than to original a script.
"About Winter" to be screened tomorrow is a case that is too realistic to be realistic.
[Extended Discussion]
Which song do you think is more suitable for film adaptation? why?
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