Meiying's classic IPs " Havoc in Heaven " and " Nezha Havoc in the Sea ", a subsidiary of Shanghai Film Industry Corporation, appeared at the Shanghai International Light and Shadow Festival through the world's first lifting naked-eye 3D digital art installation "Earth Dome". 00:28 "Dome Curtain" made a stunning appearance. This installation was specially customized by boe (BOE), and the interpretation of Shanghai Film Animation IP made it a popular check-in place on the North Bund during the Light and Shadow Festival.
’s light and shadow exhibition is also following the successful pilot of Shanghai Film’s boe-α super cinema project in June. Shanghai Film and boe (BOE) once again joined hands to promote a new cooperation model of “film + technology”. The two parties will carry out comprehensive cooperation in the fields of LED display, technological innovation and artificial intelligence , and explore cutting-edge technologies such as virtual shooting and VR/XR to inject new vitality into the integrated development of the film and television cultural technology industry.
event poster
At the exhibition area, the 5-meter-high naked-eye 3D screen and intelligent recognition technology allow the audience to interact with classic characters such as "Monkey King" and "Little Pig Demon", and experience an immersive visual feast. Using innovative technologies such as XR technology and smart light screens, Shanghai Film’s classic IP has been reborn.
At the event site,
’s smart “dancing screen” robotic arm digital device was the biggest highlight in the exhibition area. The dynamic robotic arm is creatively combined with the three large 55-inch high-definition TV screens. Through technical programming, the dynamic robotic arm seems to be alive, stretching, rotating, and joining together with the rhythm of music, allowing the three large screens to dance freely in front of the audience. Animation clips such as "Havoc in Heaven", "Nezha Havoc in the Sea" and "Chinese Fantasy: The Summer of Little Monsters" are vividly presented, bringing audiences a time-traveling viewing experience in a highly impactful creative form, and injecting culture and art into New vitality.
event site
The classic animation "Havoc in Heaven" and the outstanding entries of the "Global AI Movie Marathon Competition", which have been reborn with AI image quality restoration technology, were also unveiled in the exhibition area, allowing the audience to experience the benefits that technology has brought to film and television. Big changes.
At the scene, the Monkey King’s iconic “peach-hearted face” was in the same frame as the Lujiazui three-piece suit. Empowered by technology, Shanghai Film’s classic film and television IP will continue to be active on the stage of the new era.
爱心面
With the audience's increasing requirements for the visual effects of movies, LED movie screens are becoming a new trend in screening. LED movie screens have significant advantages such as high brightness and high resolution, and can take into account high refresh rates and high dynamic range images. They are expected to become the best partner for high-standard movies in the future. Moreover, thanks to the self-illuminating properties and adjustable brightness of the LED screen, the LED movie screen can be used to hold premieres, e-sports competitions, event broadcasts, concerts and other activities during non-viewing hours, which is expected to expand the theater of income generation. In addition, combined with new technologies such as XR/VR, the theater will also lay out various new "movie+" formats such as interactive viewing and virtual reality. Recently, Lu Liang, deputy director of the National Film Administration, pointed out at the 2024 Film Technology Development and Innovation Symposium that the current domestic LED movie screen projection market has achieved new breakthroughs, providing a good opportunity for digital film technology to change lanes and overtake.
Since November last year, Shanghai Film Group and BOE Technology Group have announced the launch of strategic cooperation to jointly promote digital cross-border integration. This time, focusing on the demand for high-definition smart screen equipment in the digital era, the two parties work together to promote the digital upgrade of content production and projection equipment.
In June 2024, the boe-α super cinema of Shanghai Cinema Metro City store, jointly built by Shanghai Film and boe (BOE), was officially opened. After several months of renovation, the theater has brought audiences a comprehensively upgraded movie-watching experience with a larger screen, richer colors, and more refined images. Since August, e-sports viewing activities held in the theater have attracted many young people. In late September, the "National Comic Classic Film Festival for the 75th Anniversary of the Founding of New China" was screened in the theater. The LED screen's presentation effect was amazing, and movie tickets for classic works such as "Havoc in Heaven" were quickly sold out. Cinema LED has become a new driving force for "two-dimensional" and Chinese comic lovers to enter the cinema.
event site
As the technology matures, Shanghai Film and Boe (BOE) also plan to promote the international layout of LED movie screens, including launching high-quality LED products represented by "Shanghai Film boe-α Super Cinema" in overseas markets. Promote domestic film equipment globally and help upgrade global cinemas.
combines virtual shooting technology, Shanghai Film and Television and boe (BOE) plan to explore the virtual shooting solution of "XR technology + LED display", explore LED + immersive interactive experience, and use the high performance and flexibility of LED screens to build a more realistic virtual scenes to achieve a more efficient and economical film and television production process.
Under the Shanghai Film Group's "digital transformation" and other strategic layouts, Shanghai Film will deepen open cooperation, promote hardware and content innovation, continue to explore cutting-edge applications of film technology innovation, and help China's film technology change lanes and overtake.
-
-
-
-
-
-
-
-
-
-