[Source: Ningbo Evening News] Yesterday afternoon, all theaters in Ningbo ushered in a peak movie viewing period. Photo by reporter Li Li The 10 films covering war, comedy, action, science fiction, animation, crime, song and dance and other genres have pre-sale box office of more

[Source: Ningbo Evening News]

Yesterday afternoon, all theaters in Ningbo ushered in a peak movie viewing period. Photographed by reporter Li Li

10 films covering war, comedy, action, science fiction, animation, crime, song and dance and other types of films, with pre-sale box office of more than 160 million yuan. On the morning of October 1st, with the release of 7 new films, this year’s “National Day” big screen feast officially started.

In the afternoon, major movie theaters in Ningbo ushered in the first peak of this year’s National Day holiday. Reporters saw in many theaters in the urban area that citizens came to watch movies continuously. Decorated with the national flag, Chinese red and movie posters, the "National Day" atmosphere was filled.

"Last year our whole family watched the first part of "Volunteer Army". The scene was very shocking. The children couldn't forget it after they went back, so they watched it as soon as possible today." At the China Film Studio in Mingzhouli, the reporter met Mr. Feng and his family. , who had just watched "Volunteers: Battle of Life and Death" were full of praise for the film, "Apart from the scenes, the spirit is so inspiring that the children even cried while watching it."

In fact, when it was released on September 30 , "Volunteers: Battle of Life and Death" has already ushered in a viewing peak. "On the evening of September 30, many viewers came to watch the film for the first time. The overall atmosphere and reviews were very good." The person in charge of the theater told reporters.

In addition to the main theme movies, several comedies have also been welcomed by the public. At the Ningbo Movie City Impression City store, Ms. Xu, who came to watch the movie with her two children, told reporters that she grew up watching Jackie Chan movies, and her children like giant pandas. Unexpectedly, "Panda Project" satisfied her mother Three needs. "It's funny but also heartwarming. It's quite unexpected. It's suitable for younger children and I think it's just right." Ms. Xu said with a smile.

In addition, "749 Bureau", which has a novel theme and has many idols and powerful actors joining the cast, has also attracted a large number of young audiences. Although the film has mixed reviews online, judging from ticket purchases, many people still don't want to miss the only science fiction blockbuster in the schedule.

"This year's 'National Day Film Festival' not only has more films than last year, but also has rich themes and is suitable for different groups of people to watch, which is very good. During the afternoon prime time slot, the attendance rate in many of our theaters reached 70%, " "749 Bureau" is more than 80%." He Yuxue, manager of China Film Mingzhouli Cinema, told reporters that multiple types of films cover a wide audience and give everyone more choices. In addition, the production standards of several leading films are basically online, which is also better than last year.

As of 19:50 yesterday, the "National Day" market (including pre-sales) has exceeded 450 million yuan. Judging from the real-time box office, "749 Games", which was released yesterday, has exceeded 100 million yuan in box office in more than 4 hours after its official release, ranking first in the box office that day. "Volunteers: Battle of Life and Death", which was released for two days, ranked second, but its total box office was slightly higher than "749 Bureau". "Road to Fire", "Panda Project" and "Route Crisis" are temporarily ranked third to fifth on the National Day box office list.

In the 2023 "Mid-Autumn Festival and National Day dual schedule", the movie market, led by 7 scheduled films, took in a total of 2.735 billion yuan in box office in 8 days. It has not performed well in the "National Day" movie market in recent years. It's pretty outstanding. So, can this number be surpassed this year?

Industry insiders said that there are many factors that can affect the box office of a movie. In addition to the production level and cast of the film itself, it is also affected by multiple factors such as word-of-mouth evaluation and marketing methods.

"From the current point of view, the performance of several promising films is within the expected range. In addition, due to the public's long holiday travel plans, some audiences will go to the cinema in the second half of the holiday. Therefore, whether the box office this year can be given to the industry Surprise, it depends on whether the film's reputation can ferment in the next few days. "

According to Beacon data, as of 9:42 on October 1, the total box office of mainland China movies in 2024 has exceeded 35 billion yuan. So, we will wait and see whether this year's "National Day Movie" can add another highlight to the annual box office.

Reporter Li Liwen/photo