[Source: China Business News]
Our reporter Ni Zhaozhong reported in Beijing
After the film market experienced a downturn in the summer season, whether the Mid-Autumn Festival and National Day films can "turn around" has attracted much attention.
Maoyan Professional Edition data shows that there are 21 films scheduled for this year's Mid-Autumn Festival, including 3 re-releases. This is called the "most crowded" Mid-Autumn Festival in history.
"China Business News" reporters found that the types of films scheduled for the Mid-Autumn Festival are relatively diverse, including "Wild Child" and "Wish You Happiness!" There are heart-warming films such as "All Suspects" and suspense and thriller films such as "No Evil". In addition, there is the animated film "The Great Sage Conquers the Demons" and the documentary "The Wandering Earth 2: Another Adventure".
Chen Jin, a data analyst at Lighthouse Professional Edition, told a reporter from China Business News that these 21 films cover drama, comedy, crime, family, suspense, disaster, thriller, animation and other types. Overall, looking at this year’s Mid-Autumn Festival There are a large number of videos and the differences are obvious.
As for why this year’s Mid-Autumn Festival is so crowded, Maoyan Entertainment market analyst Lai Li said in an interview that the clustering of new films is not a new phenomenon and has often occurred in major film festivals in previous years. "Because people are used to paying attention to movies about the head and mid-waist, there are usually no particularly large head movies in the Mid-Autumn Festival, so the audience will feel like there are a lot of new movies."
Although there are many scheduled movies, whether the audience will pay for it still remains Awaiting market testing. The industry insiders interviewed also held a relatively cautious attitude towards this.
An anonymous film industry practitioner analyzed that most of the films in this period may be "one-day trips" in theaters. "Looking at the overall situation, many films are obviously not competitive enough. These unpopular films often have neither publicity nor heavyweight stars, so it is difficult to gain favor from the market."
Despite this, for the film producers, being able to win in the market Getting a share of the market is still something they strive for.
So far, the most competitive film is "Wild Child", whose box office is far higher than the second and third ranked films. The film is based on the real incident of "Wandering Brothers" and stars young actor Wang Junkai. It focuses on the group of "children in social difficulties" and tells the story of a "thief" brother and an "orphan" brother protecting and redeeming each other in their wandering life.
Due to the realistic themes and the blessing of popular actors, "Wild Child" has certain market competitiveness. The film is finally scheduled to be released on September 13th. According to Beacon Professional Edition data, the film’s box office exceeded 10 million yuan in less than 2 days of pre-sale, making it the fastest film to exceed 10 million yuan in pre-sales after the Spring Festival this year.
Other films worth watching include "Determination to Run Away". The film is adapted from the true story of the blogger "A Fifty-Year-Old Aunt's Self-Driving Tour" and stars Yongmei. "I wish you happiness!" "Starring many powerful actors such as Xiao Yang, Song Jia, Ni Dahong, etc., it tells the story of a couple who, as lawyers and doctors, were involved in a case of embryo ownership for an elderly man who lost his only child during the divorce cooling-off period.
The Daily Marketing Popularity Daily of Beacon Professional Edition shows that "Wild Child" has the highest number of hot searches on Weibo's main list and the highest want-to-read index. "Wishing You Happiness!" ""Determination to Run away" is also very popular on Douyin and Xiaohongshu channels.
With so many movies gathering together, can the Mid-Autumn Festival boost the popularity of the market?
A theater manager is not optimistic about the Mid-Autumn Festival schedule: "I think the main reason is that there are no very special elements during the Mid-Autumn Festival, and the overall performance will not be particularly outstanding. In terms of size, it may be a ' Large weekend'.
Riley also holds a similar view. He said that although there are many films scheduled for the Mid-Autumn Festival, most of them are small and medium-sized films after excluding re-released films. Therefore, less than half of the films can really attract market attention. “On the whole, there is a lack of large-scale leading films during the Mid-Autumn Festival period, and box office expectations may not be particularly satisfactory.
[Source: China Business News]
Our reporter Ni Zhaozhong reported in Beijing
After the film market experienced a downturn in the summer season, whether the Mid-Autumn Festival and National Day films can "turn around" has attracted much attention.
Maoyan Professional Edition data shows that there are 21 films scheduled for this year's Mid-Autumn Festival, including 3 re-releases. This is called the "most crowded" Mid-Autumn Festival in history.
"China Business News" reporters found that the types of films scheduled for the Mid-Autumn Festival are relatively diverse, including "Wild Child" and "Wish You Happiness!" There are heart-warming films such as "All Suspects" and suspense and thriller films such as "No Evil". In addition, there is the animated film "The Great Sage Conquers the Demons" and the documentary "The Wandering Earth 2: Another Adventure".
Chen Jin, a data analyst at Lighthouse Professional Edition, told a reporter from China Business News that these 21 films cover drama, comedy, crime, family, suspense, disaster, thriller, animation and other types. Overall, looking at this year’s Mid-Autumn Festival There are a large number of videos and the differences are obvious.
As for why this year’s Mid-Autumn Festival is so crowded, Maoyan Entertainment market analyst Lai Li said in an interview that the clustering of new films is not a new phenomenon and has often occurred in major film festivals in previous years. "Because people are used to paying attention to movies about the head and mid-waist, there are usually no particularly large head movies in the Mid-Autumn Festival, so the audience will feel like there are a lot of new movies."
Although there are many scheduled movies, whether the audience will pay for it still remains Awaiting market testing. The industry insiders interviewed also held a relatively cautious attitude towards this.
An anonymous film industry practitioner analyzed that most of the films in this period may be "one-day trips" in theaters. "Looking at the overall situation, many films are obviously not competitive enough. These unpopular films often have neither publicity nor heavyweight stars, so it is difficult to gain favor from the market."
Despite this, for the film producers, being able to win in the market Getting a share of the market is still something they strive for.
So far, the most competitive film is "Wild Child", whose box office is far higher than the second and third ranked films. The film is based on the real incident of "Wandering Brothers" and stars young actor Wang Junkai. It focuses on the group of "children in social difficulties" and tells the story of a "thief" brother and an "orphan" brother protecting and redeeming each other in their wandering life.
Due to the realistic themes and the blessing of popular actors, "Wild Child" has certain market competitiveness. The film is finally scheduled to be released on September 13th. According to Beacon Professional Edition data, the film’s box office exceeded 10 million yuan in less than 2 days of pre-sale, making it the fastest film to exceed 10 million yuan in pre-sales after the Spring Festival this year.
Other films worth watching include "Determination to Run Away". The film is adapted from the true story of the blogger "A Fifty-Year-Old Aunt's Self-Driving Tour" and stars Yongmei. "I wish you happiness!" "Starring many powerful actors such as Xiao Yang, Song Jia, Ni Dahong, etc., it tells the story of a couple who, as lawyers and doctors, were involved in a case of embryo ownership for an elderly man who lost his only child during the divorce cooling-off period.
The Daily Marketing Popularity Daily of Beacon Professional Edition shows that "Wild Child" has the highest number of hot searches on Weibo's main list and the highest want-to-read index. "Wishing You Happiness!" ""Determination to Run away" is also very popular on Douyin and Xiaohongshu channels.
With so many movies gathering together, can the Mid-Autumn Festival boost the popularity of the market?
A theater manager is not optimistic about the Mid-Autumn Festival schedule: "I think the main reason is that there are no very special elements during the Mid-Autumn Festival, and the overall performance will not be particularly outstanding. In terms of size, it may be a ' Large weekend'.
Riley also holds a similar view. He said that although there are many films scheduled for the Mid-Autumn Festival, most of them are small and medium-sized films after excluding re-released films. Therefore, less than half of the films can really attract market attention. “On the whole, there is a lack of large-scale leading films during the Mid-Autumn Festival period, and box office expectations may not be particularly satisfactory.”
(Editor: Du Lijuan Review: Zhang Rongwang Proofreading: Yan Jingning)
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