During the Mid-Autumn Festival from September 14th to 17th, the China Film Museum launched a series of cultural activities such as "Light and Shadow Celebrating the Mid-Autumn Festival and the Bright Moon", through a variety of projects such as film creator exchanges, traditional

html During the Mid-Autumn Festival from September 14th to 17th, the China Film Museum launched a series of cultural activities such as "Light and Shadow Celebrating the Mid-Autumn Festival and the Bright Moon", through a variety of projects such as film creator exchanges, traditional dance performances, intangible cultural heritage interactive experiences, and film charity screenings. , innovatively create a new scene of "movie +" cultural experience, allowing the audience to celebrate the Mid-Autumn Festival in the blend of tradition and modernity. During the Mid-Autumn Festival, about 20,000 visitors entered the museum.

Watch wonderful performances and make intangible cultural heritage handicrafts

Audiences are immersed in traditional folk culture

In the north square of the venue, a large moon film is particularly eye-catching, decorated with ancient Mid-Autumn poems, making the place full of festive poetry and attracting many audiences Check in and take photos. In the central round hall, fish lantern dance, water sleeve dance, bell drum dance, lantern dance, classical dance...the dances full of classical meaning, with their unique charm and charm, made the audience feel as if they traveled through time and space, and felt the richness of traditional festivals Atmosphere. In the intangible cultural heritage handicraft experience area, the wonderful shadow puppet performance allowed the audience to appreciate early film and animation art and feel the charm of traditional Chinese art.

In the intangible cultural heritage handicraft experience area, the audience learned to make unique fish lanterns under the guidance of the intangible cultural heritage teacher, experienced the fun of traditional handicrafts, and deeply understood and understood the intangible cultural heritage culture. In addition, the traditional pot throwing game also attracted many spectators to participate. In addition to experiencing the fun of ancient folk games, they also won exquisite gifts.

Offline and online movies Video exhibition Poster exhibition

Audiences can enjoy the feast of film culture in an all-round way

html On September 14, the China Film Museum’s No. 4 auditorium held an exchange event for the creators of "White Snake: The Floating Life". After watching the movie, the audience had in-depth exchanges with the film's creative staff, shared interesting stories about their creation, looked forward to the future of Chinese animation, and sent each other Mid-Autumn Festival blessings. This exchange event not only allowed the audience to experience the wonderful integration of traditional culture and animation art, but also made them full of expectations for the future development of Chinese animated films.

The museum has also increased its film supply, arranging for the release of 11 new Mid-Autumn films such as "Transformers: Origins", "The Wandering Earth 2 (3D Version)", "Determination to Run Away" and "Wild Child". Three "drive-in movies" were screened for public welfare, enriching film types and viewing methods, providing diversified choices for visitors to the museum.

In order to fully promote the new films released during the Mid-Autumn Festival and National Day, a small poster exhibition signed by the creators of new films released during the Mid-Autumn Festival and National Day was also arranged outside Cinema No. 4 with the theme "Movies and Audiences Together", so that the audience can learn more about the films in one place and provide information for their favorite films. Cheers to the creators.

During the festival, Mid-Autumn Festival-themed videos continued to be played in the central rotunda of the China Film Museum. Through modern technological means, the traditional elements of the Mid-Autumn Festival are combined with modern visual art, bringing a visual and spiritual enjoyment to the audience.

For those viewers who are unable to attend the event in person, the China Film Museum provides an online live broadcast through its official WeChat video account, allowing everyone to enjoy the movie feast at home.

Create a new "movie+" scene

Let the museum become the audience's favorite festival place

This series of Mid-Autumn Festival cultural activities is the China Film Museum's active exploration to create a new "movie+" scene, promote excellent traditional culture, and meet the diverse cultural needs of the masses A vivid practice.

The China Film Museum is committed to combining traditional festivals with modern cultural experiences through the form of "movie+" and making every effort to create a festival place loved by citizens. Especially this year, a number of traditional cultural activities have been successfully held in conjunction with the Spring Festival, Lantern Festival, Qingming Festival, Dragon Boat Festival, Chinese Valentine's Day and other traditional festivals. Through innovative cultural experiences, new scenes and traditional culture have been promoted, which has been well received by the audience. .

Text/Beijing Youth Daily reporter Xiao Yang

editor/Gong Lifang