[Introduction] The Mid-Autumn Festival box office exceeded 170 million yuan! "Wild Child" leads the way with 100 million yuan.
China Fund News reporter Wu Jun
The Mid-Autumn Festival movie market in 2024 is particularly "volume". There are about 20 films competing on the same stage, covering various themes such as emotion, comedy, suspense, etc. There are also re-releases of classic blockbusters.
According to Beacon Professional Edition data, as of 22:00 on September 15, the total box office (including pre-sales and screenings) of new films in the 2024 Mid-Autumn Festival (September 15-September 17) exceeded 170 million yuan; among them, " "Wild Child" led the way with 100 million yuan, while "Determination to Run away" and " Avenge the Shame" ranked second and third on the Mid-Autumn Festival box office list. Analysts at
believe that the Mid-Autumn Festival is a warm-up for the National Day holiday. As the demand for movie viewing further recovers, the movie box office is expected to continue to grow.
"Wild Child" leads the way
Many films are competing on the same stage
The film "Wild Child" currently leading the Mid-Autumn Festival will be released on September 13. It is adapted from a true story and directed by "My Sister" director Yin Ruoxin. Starring Wang Junkai, Deng Jiajia, Chen Yongsheng and others. The film focuses on the group of "socially distressed children" and tells a heart-warming story of a "thief" brother and an "orphan" brother protecting and redeeming each other during their wanderings. When talking about the original intention of the creation,
director Yin Ruoxin emphasized that the vitality of wild children lies in shouting and running. He hopes that children in social difficulties can be seen and let more people pay attention to their living conditions.
The film "Determination to Run Away" also attracted attention. It was adapted from the real experience of the blogger "A Fifty-Year-Old Aunt's Self-Driving Tour". It was directed by Yin Lichuan and starred by Berlin Best Actress Yong Mei, Jiang Wu, Wu Qian and others. The film tells the story of Li Hong, who has repeatedly missed opportunities to realize his dreams for things that are "more important to others" throughout his life. At the age of 50, he decided to drive away and live a different life.
In addition, Ma Li , Qiao Shan starred in the comedy film "A Snow of Shame", which tells the story of a car accident that changed the life of the boss (played by Qiao Shan) one night 15 years ago. Fifteen years later, the boss discovered that his childhood sweetheart Jin Yan (played by Ma Li), her husband, and the truck driver were all related to the perpetrators. For the sake of justice and family affection, the eldest son embarks on the road of revenge alone to seek justice for his younger brother.
" all suspects " starring Xiao Shenyang, Qin Hailu and others tells a complex mystery that happened in the "Wuzhixiang" B&B.
" I wish you happiness!" starring Xiao Yang, , Song Jia, Ni Dahong and others. "" tells the story of Luo Yu and Bai Hui, who are involved in a difficult case as lawyers and doctors during the cooling-off period of divorce.
In addition, the 3D versions of the movies "Journey to the West: Monkey King Three Fights the Bone Demon" and " The Wandering Earth 2" were re-released, and the behind-the-scenes documentary film "The Wandering Earth 2: Another Adventure" also landed on big screens across the country during this Mid-Autumn Festival.
According to market analysis, the box office for the Mid-Autumn Festival in 2023 and 2022 will be between 300 million and 400 million yuan. Given that the movie market continues to be slow this year, these 20 movies are a warm-up for the National Day releases in the near future.
The movie market is gradually picking up.
After the Mid-Autumn Festival, the National Day film is worth looking forward to.
The overall box office performance of the just past summer season of 2024 was slightly dull. Market players believe that as high-quality films are successively scheduled for the Mid-Autumn Festival and National Day, it may lead to a gradual recovery in the audience's enthusiasm for watching movies, and it is expected that the box office of subsequent movies will show a rebound trend.
html On September 13, the "Movies and Audiences Together" 2024 Mid-Autumn Festival and National Day movie list conference was held in Beijing. According to the press conference, "Volunteers: Battle of Life and Death", "Safety in and Out", "Breaking Good Guys", "749 Bureau", "Crisis Route", "Road to Fire", "Only Green", "Panda Project", "New Big Head Son Xiao" "Tou Daddy 6: Mini Adventure" and other films will be released during the National Day.Changjiang Securities stated that the films reserved for the Mid-Autumn Festival and National Day have a variety of themes and styles, covering action, comedy, animation, war and other rich genres, providing audiences with diverse choices. Looking forward to the future, it is expected that as the demand for movie viewing further recovers, the movie box office is expected to continue to grow. We are optimistic about the continued recovery of the theater sector and the performance flexibility of high-quality content producers.
China International Capital Corporation also said that it is paying attention to the progress and box office performance of Mid-Autumn Festival and National Day films. Many films have been scheduled for the Mid-Autumn Festival and National Day in 2024. It is recommended to pay attention to the marginal improvement opportunities at the box office in the second half of the year.
Editor: Xiaomo
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