Reporter: Shi Puning Editor: Tang Yuan
"In the disaster of violent wind and rain, how can there be endless duckweed? On the peak with thin air, is the place where the eagle rests!"
After experiencing a super strong After Typhoon "Capricorn", the venue where Kanye West held a listening concert in Haikou was also affected, and the roof of the venue was almost completely blown away. After the typhoon passed through, faced with the question of whether it could still be held as scheduled, the organizer issued an announcement and ended with the above sentence.
2024 is already halfway through, and the performance market is still one of the biggest highlights in the cultural consumption market, continuing the popularity since last year. The number of performances, box office revenue, and number of people attracted have all maintained a rapid growth trend.
During this period, concerts, the “walking GDP”, have become an important driving force in promoting cultural consumption and urban economic development.
Hangzhou “claims” the “concert+” model as a new engine of economic growth. Cities such as Beijing, Shanghai, and Chengdu also delivered good results. At the same time, second- and third-tier cities are also using concerts as a growth point for the integration of culture and tourism.
In the boom of the concert economy, cities are increasingly attracting large-scale concerts. From policy support to service guarantee, from marketing to cultural tourism linkage, major cities are actively exploring how to maximize the economic benefits of concerts.
“Addictive” concerts
In the first half of the year, the popularity of the national performance market remained unabated.
According to data released by the China Performance Industry Association, in the first half of 2024, there were 251,700 commercial performances (excluding performances in entertainment venues) nationwide, with box office revenue of 19.016 billion yuan and 79.1013 million viewers.
The "China Concert Report for the First Half of 2024" (hereinafter referred to as the "Concert Report") released by Daolue Music Industry Research Institute shows that there will be a total of 1,182 concerts performed in the first half of 2024, with a total number of viewers of 11.92 million. Revenue reached 10.14 billion yuan.
It can be seen that concerts have become the "main force" in the box office contribution of commercial performances nationwide in the first half of the year: only accounted for 40.46% of the total performances and 15% of the audience, but contributed 53.32% of the box office. income.
For comparison, statistics from industry research institutions show that the national concert box office revenue in 2019 was 4.259 billion yuan. It can be seen that the box office revenue of concerts in the first half of this year showed a "blowout" trend.
Regarding concerts, the industry also has a saying of "1:4.8", that is, tickets cost 1 yuan, and peripheral consumption during the same period is 4.8 yuan.
"Hangzhou Daily " mentioned the role of "concert +" when summarizing that the total retail sales of consumer goods in the first half of the year was the only city in the province with an increase in growth rate:
"The number of concerts in Hangzhou in the first half of 2024 is the same period last year. 4 to 5 times. The Jay Chou concert in April directly drove consumption of 1.316 billion yuan in Hangzhou in 44 days. The concert report shows that in the first half of the year, a total of 131 cities held concerts, including performances. There are 6 cities with 50 or more games, and Hangzhou ranks fourth with 56 games.
According to reporter statistics, among the above six cities, Beijing, Shanghai, and Chengdu released performance market data for the first half of this year.
Judging from the box office revenue and number of performances in the performance market, the box office revenue of Beijing (.96 billion ) and Shanghai (.01 billion ) are close, while the growth rate of Shanghai's box office revenue has reached 41.6 %, Beijing is
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