The dispute between Simba and Brother Yang may appear to be an escalation of price disputes, but in fact it reflects the fierce competition within the live broadcast e-commerce industry.
@新Entropy Original
Author丨Jerry Editor丨Fern Shadow
Recently, the entanglement and conflict between Simba and Xiao Yang has escalated again and has become the focus of public attention. The trigger of this incident was a price dispute between two anchors when they were selling the same brand of "Mrs. Crab" hairy crabs.
It is reported that on August 31, Simba mentioned in the live broadcast room that a certain anchor criticized Simba for selling the same brand of hairy crabs at a lower price. Simba's assistant said in the live broadcast that the brand of hairy crabs was "pointed at the nose and scolded" by an anchor. The reason was that Simba sold it at a lower price after the other party sold it first, but the brand did not give the same price. Great price. Later, Simba revealed that the brand told him that the product had been reported, and the hairy crabs that had been sold out could not be replenished on the link. When responding to consumers, Simba said that because he had cooperated with Mrs. Crab earlier, he was able to get better prices.
On September 1st, Simba directly "bombarded" Brother Yang during a live broadcast, accusing his reporting behavior of preventing him from continuing to sell hairy crabs, and questioning Brother Yang's sales, quality inspection, and after-sales capabilities. Simba also said that Sanyang (Xiao Yang Ge’s company) is imitating Xinxuan’s business model. In response to this, Lu Wenqing, co-founder of Xiaoyang Ge Company, responded in a live broadcast on September 2 that it was "too bullying" and said that Simba cannot generate traffic without a bottom line. However, Lu Wenqing's personal Douyin account was subsequently set as a "private account" and his posted content was no longer visible.
At the same time, Simba broke the news that a female anchor from Three Sheep has not been heard from for 9 months. In fact, she was sent in by the person in charge of Three Sheep and Brother Yang and became a scapegoat. Some netizens figured out that the female anchor Simba was talking about was probably Momo, who has more than 5 million fans.
The picture comes from Weibo hot search screenshot
According to data, Momo was one of the first anchors to accompany Three Sheeps. The Internet celebrity "Sanda Brother" with tens of millions of fans said that what Simba said It's all true, Momo did go in, but she hasn't been sentenced yet. If he is sentenced, his parents will probably make a fuss.
This incident is not the first conflict between the two anchors. As early as June this year, Simba had insinuated Brother Yang during a live broadcast of selling alcoholic products, saying that although he had many fans, he did not dare to face and compensate for problems when faced with them. This series of events once again brought the conflict between the two leading Internet celebrities to the forefront.
The dispute between Simba and Brother Yang may appear to be an escalation of price disputes, but in fact it reflects the fierce competition within the live streaming e-commerce industry.
In recent years, the live broadcast e-commerce industry has developed vigorously and has become an important part of the digital economy. In this field, Simba (whose real name is Xin Youzhi) and Xiao Yangge (whose real name is Zhang Qingyang), as the leading Internet celebrities, occupy a pivotal position in the industry with their unique live broadcast styles and huge fan base. . Simba started on the Kuaishou platform and rose rapidly through incubating apprentices and building a supply chain. Xiao Yang, on the other hand, suddenly emerged on the Douyin platform and successfully replicated Simba's path to success by exploring the sinking market.
As the saturated competition among live broadcast e-commerce anchors intensifies, the audience's demand for live broadcast shopping has gradually become more rational and calm, paying more attention to product quality, price and service. In order to maintain competitive advantage and traffic growth, anchors have to adopt various means to enhance their influence and appeal.
However, this kind of competition has also brought many negative impacts, such as frequent price misleading, false propaganda and other problems, which have seriously damaged consumers’ trust in the live broadcast e-commerce industry.
The dispute between Simba and Brother Yang may appear to be an escalation of price disputes, but in fact it reflects the fierce competition within the live broadcast e-commerce industry.
@新Entropy Original
Author丨Jerry Editor丨Fern Shadow
Recently, the entanglement and conflict between Simba and Xiao Yang has escalated again and has become the focus of public attention. The trigger of this incident was a price dispute between two anchors when they were selling the same brand of "Mrs. Crab" hairy crabs.
It is reported that on August 31, Simba mentioned in the live broadcast room that a certain anchor criticized Simba for selling the same brand of hairy crabs at a lower price. Simba's assistant said in the live broadcast that the brand of hairy crabs was "pointed at the nose and scolded" by an anchor. The reason was that Simba sold it at a lower price after the other party sold it first, but the brand did not give the same price. Great price. Later, Simba revealed that the brand told him that the product had been reported, and the hairy crabs that had been sold out could not be replenished on the link. When responding to consumers, Simba said that because he had cooperated with Mrs. Crab earlier, he was able to get better prices.
On September 1st, Simba directly "bombarded" Brother Yang during a live broadcast, accusing his reporting behavior of preventing him from continuing to sell hairy crabs, and questioning Brother Yang's sales, quality inspection, and after-sales capabilities. Simba also said that Sanyang (Xiao Yang Ge’s company) is imitating Xinxuan’s business model. In response to this, Lu Wenqing, co-founder of Xiaoyang Ge Company, responded in a live broadcast on September 2 that it was "too bullying" and said that Simba cannot generate traffic without a bottom line. However, Lu Wenqing's personal Douyin account was subsequently set as a "private account" and his posted content was no longer visible.
At the same time, Simba broke the news that a female anchor from Three Sheep has not been heard from for 9 months. In fact, she was sent in by the person in charge of Three Sheep and Brother Yang and became a scapegoat. Some netizens figured out that the female anchor Simba was talking about was probably Momo, who has more than 5 million fans.
The picture comes from Weibo hot search screenshot
According to data, Momo was one of the first anchors to accompany Three Sheeps. The Internet celebrity "Sanda Brother" with tens of millions of fans said that what Simba said It's all true, Momo did go in, but she hasn't been sentenced yet. If he is sentenced, his parents will probably make a fuss.
This incident is not the first conflict between the two anchors. As early as June this year, Simba had insinuated Brother Yang during a live broadcast of selling alcoholic products, saying that although he had many fans, he did not dare to face and compensate for problems when faced with them. This series of events once again brought the conflict between the two leading Internet celebrities to the forefront.
The dispute between Simba and Brother Yang may appear to be an escalation of price disputes, but in fact it reflects the fierce competition within the live streaming e-commerce industry.
In recent years, the live broadcast e-commerce industry has developed vigorously and has become an important part of the digital economy. In this field, Simba (whose real name is Xin Youzhi) and Xiao Yangge (whose real name is Zhang Qingyang), as the leading Internet celebrities, occupy a pivotal position in the industry with their unique live broadcast styles and huge fan base. . Simba started on the Kuaishou platform and rose rapidly through incubating apprentices and building a supply chain. Xiao Yang, on the other hand, suddenly emerged on the Douyin platform and successfully replicated Simba's path to success by exploring the sinking market.
As the saturated competition among live broadcast e-commerce anchors intensifies, the audience's demand for live broadcast shopping has gradually become more rational and calm, paying more attention to product quality, price and service. In order to maintain competitive advantage and traffic growth, anchors have to adopt various means to enhance their influence and appeal.
However, this kind of competition has also brought many negative impacts, such as frequent price misleading, false propaganda and other problems, which have seriously damaged consumers’ trust in the live broadcast e-commerce industry.
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