[Source: Hunan Daily] Late at night, when I clicked into the live broadcast room, the anchor, who had been live broadcasting for dozens of hours but was still full of energy, was still recommending products and repeatedly introducing product features while interspersed with inter

Late at night, I clicked into the live broadcast room. The anchor, who had been live broadcasting for dozens of hours but was still energetic, was still recommending products and repeatedly introducing product features while interspersed with interactions with the audience. If it weren't for a line of small text in the corner of the screen, it would be hard to tell that this tireless anchor is actually a digital person.

Recently, the concept of "digital people bringing goods" has become popular again, and many leading platforms have launched digital human anchors. With the support of AI technology, low-cost digital people have become another track for e-commerce competition. But is it really reliable for digital people to bring goods? At present, some digital people look fake in appearance, but it is not easy to bridge the distance between "heart" and "core".

Picture/text by Emily Zhu