text | Muran
editor | Sanyuan
Among the popular movies, the one with the highest proportion of films and box office is still " Alien: Death Ship ".
was released for 18 days and took in a box office of 660 million, which is indeed much better than other domestic films.
This also shows once again that in less than two or three years, the Chinese film market has returned to the cold winter.
At present, the most outstanding box office performance of domestic films in Japan and China is " reborn ", a collaboration between Nick Cheung and Ethan Ruan, and " catches the baby " by Happy Twist.
You must know that "Catch a Baby" has been in theaters for 49 days and its appeal is saturated. Under this circumstance, "Hedgehog" by Ge You and Wang Junkai, and "" by Shen Teng are still no match for it.
Apart from "Catch a Baby", there really aren't many movies in the summer that are good enough.
I originally thought that Stephen Chow's "God of Cookery" was released in the mainland for the first time, and it was also a work of the star with his own feelings. The Douban score was as high as 8.2, so it could save the market, right?
As a result, I never expected that after three days of release, "God of Cookery" only achieved a box office of over 4 million, and the total box office in the mainland was predicted to be only over 10 million.
The "King of Comedy" has been defeated, is there still hope for domestic movies?
However, it is almost inevitable that "God of Cookery" will not do well at the box office.
One, a classic turned into a bad movie? Improved aesthetic ability, sidelined feelings
The so-called freshness is just that the audience has not seen "The God of Cookery" on the big screen, but on major video broadcast platforms, many viewers have already had a sneak peek of this 1996 comedy movie .
Although the movie has a good reputation, with 440,000 viewers giving it an 8.2 score, a large part of it is due to emotional blessing. If
is really shown in cinemas, and everyone needs to pay real money for the tickets, it will be a different story.
Audiences who want to watch this movie either feel that they still owe Stephen Chow a movie ticket, or they want to revisit the classics, but in fact, nearly 30 years have passed, and "The God of Cookery" has no laughs among the current domestic comedies. .
Everyone's aesthetic taste is gradually improving, and they prefer comedy works that keep pace with the times. For example, this summer's "Catch a Baby" was able to win a box office of 3 billion, not only because of the combination of Shen Ma, but also because of Poke. The current pain points of parenting are inseparably related.
"The God of Cookery" is a typical nonsensical comedy, written, directed and acted by Stephen Chow. It is a relatively pure Zhou style comedy style, but this style was most popular in the 1990s.
Therefore, as everyone's aesthetic taste continues to improve, they have new requirements and expectations for comedy works, and "The God of Cookery" has become a movie that is only suitable for nostalgia.
This made the movie's laughs outdated and its sentiments less effective after it was released on the big screen. As a result, many viewers who revisited the classic felt that it was unnecessary to overcook the movie and the quality was not worth the price of a movie ticket.
From the perspective of theater film schedules, the market has also found that relying on old films to attract audiences is limited. On the first day of release, 21,000 screenings were scheduled, but the box office result of 2.62 million persuaded many theaters to withdraw.
The film schedule for the second day was cut in half, down to 12,000 shows, and the daily box office also dropped to 1.15 million.
The proportion of subsequent films scheduled is getting lower and lower, and it must be difficult for the daily box office to exceed one million.
In fact, it is not just the audience’s preferences that determine the box office, but more importantly, the quality of the work itself. As long as the unpopular subjects are well-photographed, you can make a lot of money. The " I am not the medicine god " back then is a typical example.
And works like "The God of Cookery" are typical of consuming the emotions of the audience. They want to make a big profit with this, but the actual result is ugly.
But the cold meal of "God of Cookery" is just an appetizer served by Stephen Chow to the audience. The real cold meal is yet to come.
Second, the movies to be released continue to be ignored, and Stephen Chow may not be able to guarantee the end of the festival.
When works such as " Journey to the West: Conquering the Demons " and " Mermaid " were released, the audience just had the mentality of owing Stephen Chow a movie ticket. The film contributed to the box office.
Stephen Chow must have not been disappointed either. The Mermaid movie took in a box office of 3.39 billion, becoming the box office champion in the 2016 Spring Festival. The box office performance of
is indeed good, but the reputation of this film is only 6.7 points. It is a work that relies entirely on emotion to earn box office, and the quality is appalling.
Then Stephen Chow released "Journey to the West: Conquering the Demons", partnering Tsui Hark, with Stephen Chow as the producer and screenwriter, and the score dropped to 5.5 points. In 2019, " The New King of Comedy " was released. Stephen Chow wore many hats, but his reputation still failed to reach the passing mark with only 5.7 points.
The box office of this "New King of Comedy" is not even as high as the two works in the Journey to the West series, with a box office of just over 600 million.
's five-fold box office decline has sounded the alarm for Stephen Chow. Facts have proved that not every time a classic IP is remade, the audience is willing to pay.
But Stephen Chow obviously has no intention of stopping there. Among the movies to be released, the ones that are very popular are "Mermaid 2" and "Women's Football".
It’s a pity that the two works have always been more popular than others, and there has been no official announcement that they will be released. However, "Women's Football" is obviously Stephen Chow's speculation.
This movie was originally called "Shaolin Women's Football", but it was later changed to "Women's Football". People can't help but think of his "Shaolin Football". This kind of promotion method can indeed attract a wave of viewers, but it is only that wave of likes. It’s just Stephen Chow’s people.
However, the failure of several consecutive films also makes it difficult to believe in Stephen Chow's ability and whether he can produce works that meet the aesthetics and preferences of the current audience.
In addition, there is also news that Stephen Chow will shoot "Kung Fu 2" again, and he will still take out the classic IP and shoot it again.
Although these movies are all related to Stephen Chow, as he grows older, Stephen Chow is no longer willing to show his face in the movies. If you just work behind the scenes and use your name as a gimmick, there won't be many viewers willing to buy it.
Stop it! Stephen Chow is endlessly over-the-top, and no matter how sentimental he is, the audience will get tired of it.
Conclusion
The box office of "God of Cookery" explains everything. Feelings are still useful, but they are no longer of great use.
Especially now, not only movies are about feelings, variety shows, film and television dramas, and all walks of life are selling feelings, which is already very boring.
One of Stephen Chow's "Mermaids" may make people think it is a lifetime series, but when there are eight out of ten "Mermaids", it doesn't feel fresh anymore.
"The God of Cookery" has been overcooked, and then there are several unreleased movies by Stephen Chow. At present, the possibility of being a bad movie is much greater than the possibility of re-creating a box office legend.
text | Muran
editor | Sanyuan
Among the popular movies, the one with the highest proportion of films and box office is still " Alien: Death Ship ".
was released for 18 days and took in a box office of 660 million, which is indeed much better than other domestic films.
This also shows once again that in less than two or three years, the Chinese film market has returned to the cold winter.
At present, the most outstanding box office performance of domestic films in Japan and China is " reborn ", a collaboration between Nick Cheung and Ethan Ruan, and " catches the baby " by Happy Twist.
You must know that "Catch a Baby" has been in theaters for 49 days and its appeal is saturated. Under this circumstance, "Hedgehog" by Ge You and Wang Junkai, and "" by Shen Teng are still no match for it.
Apart from "Catch a Baby", there really aren't many movies in the summer that are good enough.
I originally thought that Stephen Chow's "God of Cookery" was released in the mainland for the first time, and it was also a work of the star with his own feelings. The Douban score was as high as 8.2, so it could save the market, right?
As a result, I never expected that after three days of release, "God of Cookery" only achieved a box office of over 4 million, and the total box office in the mainland was predicted to be only over 10 million.
The "King of Comedy" has been defeated, is there still hope for domestic movies?
However, it is almost inevitable that "God of Cookery" will not do well at the box office.
One, a classic turned into a bad movie? Improved aesthetic ability, sidelined feelings
The so-called freshness is just that the audience has not seen "The God of Cookery" on the big screen, but on major video broadcast platforms, many viewers have already had a sneak peek of this 1996 comedy movie .
Although the movie has a good reputation, with 440,000 viewers giving it an 8.2 score, a large part of it is due to emotional blessing. If
is really shown in cinemas, and everyone needs to pay real money for the tickets, it will be a different story.
Audiences who want to watch this movie either feel that they still owe Stephen Chow a movie ticket, or they want to revisit the classics, but in fact, nearly 30 years have passed, and "The God of Cookery" has no laughs among the current domestic comedies. .
Everyone's aesthetic taste is gradually improving, and they prefer comedy works that keep pace with the times. For example, this summer's "Catch a Baby" was able to win a box office of 3 billion, not only because of the combination of Shen Ma, but also because of Poke. The current pain points of parenting are inseparably related.
"The God of Cookery" is a typical nonsensical comedy, written, directed and acted by Stephen Chow. It is a relatively pure Zhou style comedy style, but this style was most popular in the 1990s.
Therefore, as everyone's aesthetic taste continues to improve, they have new requirements and expectations for comedy works, and "The God of Cookery" has become a movie that is only suitable for nostalgia.
This made the movie's laughs outdated and its sentiments less effective after it was released on the big screen. As a result, many viewers who revisited the classic felt that it was unnecessary to overcook the movie and the quality was not worth the price of a movie ticket.
From the perspective of theater film schedules, the market has also found that relying on old films to attract audiences is limited. On the first day of release, 21,000 screenings were scheduled, but the box office result of 2.62 million persuaded many theaters to withdraw.
The film schedule for the second day was cut in half, down to 12,000 shows, and the daily box office also dropped to 1.15 million.
The proportion of subsequent films scheduled is getting lower and lower, and it must be difficult for the daily box office to exceed one million.
In fact, it is not just the audience’s preferences that determine the box office, but more importantly, the quality of the work itself. As long as the unpopular subjects are well-photographed, you can make a lot of money. The " I am not the medicine god " back then is a typical example.
And works like "The God of Cookery" are typical of consuming the emotions of the audience. They want to make a big profit with this, but the actual result is ugly.
But the cold meal of "God of Cookery" is just an appetizer served by Stephen Chow to the audience. The real cold meal is yet to come.
Second, the movies to be released continue to be ignored, and Stephen Chow may not be able to guarantee the end of the festival.
When works such as " Journey to the West: Conquering the Demons " and " Mermaid " were released, the audience just had the mentality of owing Stephen Chow a movie ticket. The film contributed to the box office.
Stephen Chow must have not been disappointed either. The Mermaid movie took in a box office of 3.39 billion, becoming the box office champion in the 2016 Spring Festival. The box office performance of
is indeed good, but the reputation of this film is only 6.7 points. It is a work that relies entirely on emotion to earn box office, and the quality is appalling.
Then Stephen Chow released "Journey to the West: Conquering the Demons", partnering Tsui Hark, with Stephen Chow as the producer and screenwriter, and the score dropped to 5.5 points. In 2019, " The New King of Comedy " was released. Stephen Chow wore many hats, but his reputation still failed to reach the passing mark with only 5.7 points.
The box office of this "New King of Comedy" is not even as high as the two works in the Journey to the West series, with a box office of just over 600 million.
's five-fold box office decline has sounded the alarm for Stephen Chow. Facts have proved that not every time a classic IP is remade, the audience is willing to pay.
But Stephen Chow obviously has no intention of stopping there. Among the movies to be released, the ones that are very popular are "Mermaid 2" and "Women's Football".
It’s a pity that the two works have always been more popular than others, and there has been no official announcement that they will be released. However, "Women's Football" is obviously Stephen Chow's speculation.
This movie was originally called "Shaolin Women's Football", but it was later changed to "Women's Football". People can't help but think of his "Shaolin Football". This kind of promotion method can indeed attract a wave of viewers, but it is only that wave of likes. It’s just Stephen Chow’s people.
However, the failure of several consecutive films also makes it difficult to believe in Stephen Chow's ability and whether he can produce works that meet the aesthetics and preferences of the current audience.
In addition, there is also news that Stephen Chow will shoot "Kung Fu 2" again, and he will still take out the classic IP and shoot it again.
Although these movies are all related to Stephen Chow, as he grows older, Stephen Chow is no longer willing to show his face in the movies. If you just work behind the scenes and use your name as a gimmick, there won't be many viewers willing to buy it.
Stop it! Stephen Chow is endlessly over-the-top, and no matter how sentimental he is, the audience will get tired of it.
Conclusion
The box office of "God of Cookery" explains everything. Feelings are still useful, but they are no longer of great use.
Especially now, not only movies are about feelings, variety shows, film and television dramas, and all walks of life are selling feelings, which is already very boring.
One of Stephen Chow's "Mermaids" may make people think it is a lifetime series, but when there are eight out of ten "Mermaids", it doesn't feel fresh anymore.
"The God of Cookery" has been overcooked, and then there are several unreleased movies by Stephen Chow. At present, the possibility of being a bad movie is much greater than the possibility of re-creating a box office legend.
Instead of consuming your last audience to make quick money, why not protect yourself for the rest of your life!
What is your attitude towards Stephen Chow's movies?
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