Dragon TV's " Our Song " Vietnamese version premiered on the evening of August 25th on the influential vtv3 channel (variety show channel) of Vietnam National Television. According to TV ratings data from market research company Kantar Media, the first episode of "Our Song Vietnam" ranked first in the ratings of vtv3 that week, knocking the channel's popular reality show that was airing on Saturday from the weekly championship. . The on-demand version on YouTube also received 1.1 million views in two days.
"Our Song·Vietnam" poster
This is the second international version of "Our Song" to enter the international model trading market after landing on Spanish National Television.
"Our Song" is a cross-generational music competition program independently developed by Dragon TV, with the core values of "intergenerational inheritance" and "cooperation and innovation" of musicians. On this constantly exciting stage, many phenomenal song performances were born, reshaping the value of golden songs in the Chinese music scene. Since its launch in October 2019, "Our Song" has been broadcast for six seasons. The suspense of hidden singing, the hot spot of paired chorus, and the continuous innovation attempts have made the program continue to attract attention, and the ratings are firmly at the forefront of provincial satellite TV programs during the same period.
The program creative team of Dragon TV and the iformats team of the Internet program center immediately joined forces to actively carry out overseas sales and implementation of program models, and produced a "Model Book" that included program concepts, program procedures, service, sound, light, and electricity, market performance, etc.
In 2020, "Our Song" appeared at the program trading market held in Cannes, France, through online exhibitions. It won the favor of peers in France, Germany, Spain, the United States, Italy, Portugal and other countries, and reached a preliminary cooperation intention. At the end of September 2022, the first season of the Spanish version of "Our Song" was launched on the Spanish National Television's la 1 channel. Due to the excellent ratings performance, la 1 channel quickly purchased the license for the second season and launched it in August 2023. Monthly production and broadcast.
The excellent performance of the Spanish version of "Our Song" in the two seasons has become a stepping stone for this model to enter the Southeast Asian market. This year, the iformats team signed a licensing contract for the Vietnamese version with a Vietnamese production company and began recording at the end of June.
"Our Song·Vietnam" stills
is responsible for the production of the Vietnamese version of "Our Song" by Dong Tay Promotion, Vietnam's most influential TV program production company. The company has produced "Vietnam Idol" and " Let's Run Brothers "The Vietnamese version of famous models such as " Two Days and One Night ". In June this year, the production team completely reproduced the production of the Chinese version of "Our Song" within its capabilities, and the audience responded enthusiastically.
It is worth mentioning that Diva Thanh Lam, one of Vietnam's "Four Great Singers", and Thu Minh, another renowned female singer, participated in the program as contestants and shared the stage. Competition further increases the audience's expectations for the program.
Vietnam's official media "Labor News" wrote an article after the program was broadcast, "Eight senior singers led eight new generation singers who have just established a foothold in the music industry to collaborate and brought wonderful performances to the audience. It’s something you rarely have the opportunity to see.”
Chinese culture has a great influence on young Vietnamese audiences, and many Chinese TV series and Chinese stars are very popular in Vietnam. Dragon TV's "Our Song" has been paying attention to young Vietnamese people since it was broadcast in 2019. Some enthusiastic viewers even added Vietnamese subtitles to "Our Song" for viewers to enjoy on YouTube. The program model of "Our Song" was launched in Vietnam this time, and it can be said that it came naturally. It ranked first in the week after the first broadcast.
"Our Song·Vietnam" Stills
Internet Program Center Deputy Director and iformats project leader Sun Kan said that since 2018, the iformats team has been focusing on China with "wisdom in china (Chinese wisdom)" and "focus on China". )" and other series of themed international activities, continue to promote Chinese original program models with international export value to major overseas film and television trading markets. There are certain difficulties and challenges in cultural communication across national borders, especially for "Chinese-style variety shows".The launch of "Our Song" in Vietnam is the result of responding to the country's "Chinese Culture Going Global" strategy and exploring the promotion of high-quality original program models overseas.
-
-
-
-
-
-
-
-
-
-