Mao Yu, deputy director of the Central Propaganda Film Bureau, spoke at the forum. The pictures in this article are all provided by the official. At the opening ceremony of the
forum, Mao Yu, the deputy director of the Central Propaganda Film Bureau who is in charge of daily work, said in his speech, "Since this year, the film industry has been working hard to promote the May 1st and summer schedules, creating a great movie box office, but there is still a lot of growth. distance, we have to see the potential crisis. Although about 100 films have entered the market since the summer season, the market performance has sounded the alarm for us. The box office has dropped by more than 22%, highlighting the deep-seated and structural problems of the film. The crisis has arrived and change is imminent... Faced with these old and new problems that are constantly intertwined, what should we do? Because there are no ready answers, we hold forums hoping to exchange sparks with each other and find a bright beacon for the future of film. Because of innovative The gesture inspires more vitality to move forward. "
's forum that morning focused on the value and spirit of exploring new forces, and was divided into three groups of topics: "The Audience of Genre Films", "New Comedy and New Audiences" and "How to Innovate Film Language". , hosted by Yin Hong, vice chairman of the China Film Association and professor of Tsinghua University.
Yin Hong, vice chairman of the Chinese Filmmakers Association and professor at Tsinghua University
"Genre innovation has become a general trend"
Yin Hong said in his speech that many genre films were launched during this year's Spring Festival and summer holidays, and the rules of creation are also changing. "It can be said that we can no longer find a pure single movie. Many experts at home and abroad are also analyzing the reorganization and integration of genres. Genre innovation has become a general trend."
summer crime action film " reborn " has been released since August 16 Since its release, it has earned 265 million box office. The film's director and starring Ma Yuke said of genre films, "Friends who know me well know that I have never played a good guy when I was an actor. In the early days when I tried to be a director, " Furious Tide " and "Rebirth" were all about Crime-themed genre films have many examples in the Chinese film market and foreign film markets. We cannot continue to face the audience according to the original formula, because the audience is changing all the time, and we have to keep up with the times. "
"I don't dare to talk about innovation. I am more about micro-innovation and try to incorporate more emotions into my works. Because crime films cannot just talk about crime, they have to talk about how to fight crime, and add the emotional support of the victims." It will be easier to bring the audience in and join us in punishing criminals and behaviors. The most fundamental aspect of my films has always been to call for truth, goodness and beauty, because I believe there must be light in this world," Ma Yuke said.
Director and actor Ma Yuke
htmlOn August 10, the animated film "White Snake: The Floating Life" was released and won the "2024 Chinese Valentine's Day Box Office Champion" with a single-day box office of over 94 million yuan. As the directors of the "trilogy" of the mythological IP "White Snake", Chen Jianxi and Li Jiakai shared their insights. "It is rare for a domestic animated film to reach the third film. This is inseparable from the love of the audience and the characters we created. Part of the audience popularity of animated films comes from cute students. When we create, we must first think of the campus audience. Animated images that are popular to see. In the past five years, the animated images of Xiaobai and Xiaoqing on the big screen are not only symbols of traditional culture but also fit the aesthetics of today’s young people, and have accompanied their growth together,” said Chen Jianxi.Li Jiakai said in his speech that when using animated films to tell stories, the director is like a storyteller. “Whether it is stories from the Tang Dynasty or notes from the Song Dynasty, we need to use modern technical means and audio-visual language to make more people stop and listen.In "White Snake: Floating Life", we added details of the market culture and life of the Song Dynasty to the original story, injecting new vitality into the traditional story. This is proof of the development of animated films themselves. "
From a TV director to a novel writer, to a film screenwriter and director, Zhang Jiajia has completed many magnificent transformations in the past 20 years. His latest directorial work " There is a Commissary in the Cloud " won this year's summer release 500 million yuan in box office. "As a generation born in the 1980s, we were born in the golden age of movies in Hong Kong, China and Hollywood in the United States. For those born in the 80s and 90s, movies are our youth. However, the generation born after 2000 has not experienced the era of video halls and DVDs. Their acquisition of audio-visual language comes more from the cultivation of online dramas and short videos. A large number of film creation rules summarized in the past may not necessarily hold true for those born after 2000. . Only by developing new genres for young people in the new era can movies usher in a new golden age. "Zhang Jiajia said.
Zhang Jiajia said that "There is a Canteen by the Clouds" did not hold a premiere, but focused on the audience base of readers of the novel of the same name. "Compared with traditional commercial movies, the narrative of this film is somewhat scattered. ', but I can't throw away so many character lines in the novel, I can only improve the efficiency of the narrative. I saw some experts pointed out that this film violated the rules of creation, but there is no way to restore the original story without violating those experiences. Now that it has achieved certain results, at least it has allowed the post-00s generation to enter the theater, I think it can be defined as a new genre.
Director Zhang Jiajia
School bullying-themed film " Silent Kill " was the runner-up at the box office this summer. Director Ke Wenli said that the characters presented in the film are all living beings, and each character interprets the theme of "silent" killing. “Movies change with the times, and genre films must also change. Creators must always stay sharp and keep up with the audience. In "Silent Kill", I tried to add comedy elements to the exciting plot. For example, the character played by Cai Ming may make the audience laugh. This is a combination of genres, adding some condiments to the main course to make everyone more interesting while watching the movie. "
" Another experience is that from the script creation to the promotion stage of "Silent Kill", we used questionnaires to evaluate the audience, including the promotion partners. The questions involved were comprehensive. Let's find out the problems together and Make cuts and optimizations. In this way, after the movie is released, it will effectively reduce public opinion and the negative evaluation of the audience. This method is of great help to my work. "Ke Wenli said.
Director Ke Wenli
" Laifu Hotel " is the big screen debut of director Liu Bowen. Although the box office was not satisfactory, it gained a good reputation among the audience. Liu Bowen was speaking. Shi said that in this realistic-themed film, he also incorporated some elements of genre films, "I particularly agree with what a teacher said, 'The director is a piece of candy, a beam of light for the audience. ’ When the audience walks out of the cinema, they can feel strength and warmth. This is what we filmmakers should do. At the same time, I also particularly agree with what another senior said that movies must satisfy the audience's "unfair" heart. A touching movie must have its "irregular" parts, and in this way it will find an audience that likes it. "
Director Liu Bowen
As a senior director and producer in the industry, Huang Jianxin said in his comments that the box office results of this summer's season are not satisfactory. There are many reasons for this situation. "Nowadays, the box office of the Indian film market has also fallen sharply. , the Korean film market is not optimistic because their filmmakers are heavily involved in Netflix online dramas. It can be said that the problems faced by the current film are global. In the context of the global economic downturn, why the movie did not confirm the 'lipstick effect' this time (when the economic crisis occurred, more people watched the movie), it is precisely because the virtual presentation method of the movie is an art that can be felt without seeing a real person. form, so the possibility of the network replacing it is particularly high."
" The game "Black Myth: Wukong" has become a big hit recently. It has made billions in revenue in a few days. I am also wondering why this is? The game is interactive. When young people get such a narrative game, through participation and operation, it has a direct effect on the growth of their personality and character. They will naturally become obsessed with it as they grow up. In comparison, movies are still relatively passive to watch, and the audience passively participates and accepts. It is particularly important for us to study how the story of the movie can actively involve the audience's perception and cognition. New methods and new technologies will inevitably bring new ideas, and genre is just the psychological model that a certain part of the audience adapts to. Innovation is the first priority in this space. The younger generation of directors should work hard to make their films vivid and attractive, and let the audience follow you. The future of Chinese films will still be promising. "Huang Jianxin said.
Director Huang Jianxin
"Pan-moral evaluation will make the path of creation narrower and narrower."
As the director and screenwriter of this year's summer box office champion " Catch a Baby", Yan Fei mentioned Chinese movies in his speech The market is likened to a class. “Action films are like sports committee members, who can travel abroad; science fiction films are like study committee members, who can go abroad for exchanges; art films are like art committee members, who can be recommended to Berlin and Venice; comedy films are like class committee members. The 'bad student' sitting in the last row takes the initiative to move to third- and fourth-tier cities. He is popular and his grades are good and bad, but he does not feel inferior because he can feel that his class teacher is protecting his imagination and personality. Protect its original intention of delivering happiness. I hope that one day, Chinese comedy films can also go abroad and let more audiences from different countries understand the real and three-dimensional China. "
Director Yan Fei
Director Dong Runnian's work " Annual Party Cannot Stop! " achieved a box office success of nearly 1.3 billion in the Lunar New Year festival at the beginning of the year. "Comedy movies should not only be funny, but also reflect social issues of public concern. "Dong Runnian said that during the creation process of "The Annual Meeting Can't Stop!", he led the team to spend three to five years conducting in-depth front-line research. "Many comedy scenes actually happened in real life, which is very important to us. Creation helps tremendously. Therefore, we still need to go deep into life. The language, baggage, and jokes in people’s daily lives are the most vivid. Only by going deep into life, doing more interviews, research, and recording, can we find the source of creation. "
Director Dong Runnian
As the director of this year's May Day box office champion "Thelma and Louise", Uzhina is also the only female guest speaker at this forum. She believes that in the ever-changing Internet era, topics of public concern It is also becoming more diverse, and comedy movies must find the resonance point of the audience. "I was born in the Xilin Gol Prairie, and my growing up experience made me feel the kindness and perseverance of the people in this land. Now we need joy and joy more than ever. Love needs comedy movies that make us happy. Comedy and life are a two-way journey. Life provides comedy with a steady stream of material and inspiration, and comedy gives back to life in a unique way. If we want to know what kind of comedy the audience likes, we need to keep a sensitive and open mind to feel the world and understand others. "
Director Uzhina
As a well-known screenwriter in the industry, Shu Huan said in his speech that comedy movies have become "high-end products" in the comedy track. "What is the real sinking product? They are short videos, small program dramas, and micro-short dramas. They use simple and crude methods to express the so-called feeling of pleasure. This is actually a kind of predatory exploitation, making our sensory acceptance more and more simple and illogical. And if movies pursue this kind of rhythm, they will inevitably die if they are fragmented and made into short videos. When an audience walks into a theater to watch a comedy movie, they spend the first 70 minutes looking down at the protagonist in the film and developing a sense of superiority towards this character. In the last 20 minutes, they want to be this person. This is what I consider a good comedy. It talks about growth. stories, stories of empathy. Therefore, we must adhere to the film’s sense of mission and artistic character. Respecting the film itself means respecting the audience."
In view of the increasingly complex development environment of Chinese films and the intensified impact of online public opinion on films, Shu Huan also admitted his confusion. "When I was studying in the Department of Theater and Literature of China, the teacher told us in our freshman year that you are in life We must live according to moral principles, and in creation we must live according to emotional principles. The core of drama, film and television works is to raise questions in the face of life and show a certain dilemma of human beings. But now it's the other way around. Some of our viewers act recklessly in life, but demand absolute 'morality' when facing a movie. If we use such an evaluation system to demand it, comedy will not be established, because the core of comedy is to show desires and flaws, both of which are not established in pan-moral indicators. "
" If things continue like this, it will only make our creative path narrower and narrower. When we were working on the movie "囧" with director Xu Zheng, we initially discussed how to portray the human weaknesses of the characters in it. Today, our first reaction may be, can we write it like this? It’s not a question of how to write well. In fact, whether we are creators or audiences, we all love movies and hope that we can find a solution together to make Chinese movies better and better. Shu Huan's speech was echoed by director Xu Zheng present, "You said what many colleagues share in their hearts. Thank you very much. Thank you." "
How to innovate film language, "require new quality productivity from technology"
As a dark horse in this summer's film "Safe Evacuation from the 21st Century", director Li Yang made bold innovations in editing and lens language. In his speech, he said that in the era of rapid technological development, he was even more fascinated by the golden age of hand-drawn animation in the 1990s. “At the same time, the innovation of film language also covers areas such as narrative methods and theme expression. In terms of narrative style, from the early linear narrative to the later multi-line narrative, the masterpiece is "Memento" directed by Nolan. When I was writing the script this time, I had a lot to draw from. "
Director Li Yang
's "Under the Stranger", which was released this summer, has filled the gap in domestic supernatural comic book movies. Xia Peng, the co-director of the film, said that artificial intelligence technology has been used in the film. "Through this project, we have explored a new workflow that combines traditional working methods with artificial intelligence technology, which I think will also bring a lot of inspiration to peers in the industry in the future. Ding Yanlai, the visual effects director of the
" Wandering Earth " series and the movie " Hot Hot ", said in his speech that the innovation of film language is the most inescapable visual effects. In this regard, he proposed that first Attention should be paid to the improvement of realism and immersion. “Today’s movie audiences are increasingly expecting visual special effects to seamlessly connect with the real world. A good visual effects lens must participate in the narrative of the film, rather than becoming a rigid way of existence. "
" Similarly, visual effects content is becoming increasingly rigorous. "Ding Yanlai gave an example, "In a science fiction movie like "The Wandering Earth", the team of scientists as consultants provided a lot of accurate and effective data and directions for the subsequent design and production of visual spectacles in the movie, giving them A great help. This pursuit of realism not only enhances the audience's immersion, but also makes the special effects language more convincing and influential. Art originates from life and is higher than life. For the long shots in the realism-themed movie "Hot and Furious", we based on some real shots to create visual special effects such as weather that did not jump out of place based on the characters and environment. Vivid visual effects changes also promote the emotional development of the actors. "
Ding Yanlai, visual effects director of the "Wandering Earth" series of movies.
In the summary session of the morning forum, host Yin Hong summarized: "Through everyone's speeches at this forum, it is not difficult for us to see the direction of future creation. Then It requires themes from life, themes from the audience, markets from innovation, learning from tradition, and new productive forces from technology.Chinese films have always survived and developed amidst tests and challenges. I believe that with the addition of so many new forces, Chinese films will have new and brighter prospects. "
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