Peninsula All-Media Reporter Wang Yue
From "Young Song Xing" to " Under Strangers ", and then to the recently concluded " Young White Horse Drunk Spring Breeze ", Youku has relied on the success of "Three consecutive comic adaptations". Subverting the public's inherent impression of comic book dramas. Imagination, spectacle, passion, and youthfulness are the key features of comic-book dramas. As the general manager of Alibaba Entertainment's Youxiang Studio and the chief producer of "Young White Horse Drunk in the Spring Breeze", Zhou Zhaozhong said frankly in an interview with reporters from Peninsula All Media that the "youthful feeling" route is a process of constant trial and error. explored. This is a new martial arts drama that returns to the original intention, showing a passionate story of young people with a full Chinese flavor.
Building a new martial arts series universe
Reporter: Compared with the previous "Youth Song", "Young White Horse Drunk in the Spring Breeze" has a different definition of a knight?
Weekly Photos: The overall characters of "Young White Horse Drunken in the Spring Breeze" will be brighter. Even if these young men grow up in such a pure environment, they will still choose to stand on the side of their country and the great cause of their country at critical intersections in life. Giving up some of your own things for the great cause of your family and country is also the consistent principle of the "New Martial Arts" series.
Reporter: Can you introduce the overall plan of "Zhou Munan Youth Jianghu Series"?
Weekly Photos: The next film is "The Legend of the Dark River" which is currently being filmed. It has the same world view and is also the story of a group of teenagers making their way in the world. This series will continue this style in the future. These characters are supporting roles in this drama, but they will become the protagonists in the next drama, and the timeline will continue. We plan to launch a new work every year, and we will also try to link up dramas and movies in the future to make the protagonists of these dramas look like Marvel Avengers.
I hope to give the audience spiritual comfort
Reporter: You and your team seem to have been working on works about "youth". Can you talk about the original intention of choosing the topic?
Zhou Zhaozhong: The works produced by our studio are mainly aimed at young audiences. Like "The Boy Who Sings the Dragon", what we want to show is the issues that young people are concerned about and anxious about today. Can we give them some ideas and solutions? In fact, costume dramas and martial arts dramas are connected. "Under the Strangers" is about some young people with superpowers who reacted to the temptations and injustices of reality. When it comes to "Youth Song" and "Young White Horse Drunken in the Spring Breeze", we chose to use the carrier of martial arts dramas to imagine the state that young people should have. We hope that today’s young audiences can find their own projection of reality from the characters we created and give them some spiritual comfort. This is the original intention of our topic selection.
Take "Zhou Munan's Youth Jianghu Series" as an example. What is the world like? We don’t want to tell young people what the world should be like or what the world should be like in a preachy way. We still want to give some assumptions and throw out some directions so that they can experience it for themselves. Baili Dongjun and Ye Dingzhi in "Shaobai" grew up in different environments, and their characters are also very different. But when they face a new world, their attitudes are consistent: teenagers are informal, fearless, and full of hope for the future.
Reporter: How do you understand the quality and diversification of domestic dramas?
Zhou Zhaozhong: The quality of can be discussed from several aspects. One is the creative side. The platform now has its own screenwriting plan and is exploring new screenwriters, hoping to bring more fresh content and blood to the market; the other is the production side. The platform continues to make efforts in technology, including virtual shooting and visual effects. In other aspects, it can make our drama more refined in visual presentation. Many of my classmates abroad were surprised when they saw "Song of Youth" and said that domestic dramas really have their own characteristics. These types of dramas cannot be done in Europe, America and Hollywood because they cannot capture the essence of our traditional culture. .
As for the diversification of domestic dramas, in fact, the platform has been doing this, including our studio, which is also opening up new tracks. We are also doing genre short dramas, which may not be like the "Boy" series, but will be shorter and more refined. A little, the production cycle is a little faster. For example, "Black and White", which has been officially announced, is our studio's first attempt at a suspense drama. There will also be sci-fi-oriented works such as "Zhenhun Street" in the future. We will try our best to create more dramas that young people currently love to watch.
Peninsula All-Media Reporter Wang Yue
From "Young Song Xing" to " Under Strangers ", and then to the recently concluded " Young White Horse Drunk Spring Breeze ", Youku has relied on the success of "Three consecutive comic adaptations". Subverting the public's inherent impression of comic book dramas. Imagination, spectacle, passion, and youthfulness are the key features of comic-book dramas. As the general manager of Alibaba Entertainment's Youxiang Studio and the chief producer of "Young White Horse Drunk in the Spring Breeze", Zhou Zhaozhong said frankly in an interview with reporters from Peninsula All Media that the "youthful feeling" route is a process of constant trial and error. explored. This is a new martial arts drama that returns to the original intention, showing a passionate story of young people with a full Chinese flavor.
Building a new martial arts series universe
Reporter: Compared with the previous "Youth Song", "Young White Horse Drunk in the Spring Breeze" has a different definition of a knight?
Weekly Photos: The overall characters of "Young White Horse Drunken in the Spring Breeze" will be brighter. Even if these young men grow up in such a pure environment, they will still choose to stand on the side of their country and the great cause of their country at critical intersections in life. Giving up some of your own things for the great cause of your family and country is also the consistent principle of the "New Martial Arts" series.
Reporter: Can you introduce the overall plan of "Zhou Munan Youth Jianghu Series"?
Weekly Photos: The next film is "The Legend of the Dark River" which is currently being filmed. It has the same world view and is also the story of a group of teenagers making their way in the world. This series will continue this style in the future. These characters are supporting roles in this drama, but they will become the protagonists in the next drama, and the timeline will continue. We plan to launch a new work every year, and we will also try to link up dramas and movies in the future to make the protagonists of these dramas look like Marvel Avengers.
I hope to give the audience spiritual comfort
Reporter: You and your team seem to have been working on works about "youth". Can you talk about the original intention of choosing the topic?
Zhou Zhaozhong: The works produced by our studio are mainly aimed at young audiences. Like "The Boy Who Sings the Dragon", what we want to show is the issues that young people are concerned about and anxious about today. Can we give them some ideas and solutions? In fact, costume dramas and martial arts dramas are connected. "Under the Strangers" is about some young people with superpowers who reacted to the temptations and injustices of reality. When it comes to "Youth Song" and "Young White Horse Drunken in the Spring Breeze", we chose to use the carrier of martial arts dramas to imagine the state that young people should have. We hope that today’s young audiences can find their own projection of reality from the characters we created and give them some spiritual comfort. This is the original intention of our topic selection.
Take "Zhou Munan's Youth Jianghu Series" as an example. What is the world like? We don’t want to tell young people what the world should be like or what the world should be like in a preachy way. We still want to give some assumptions and throw out some directions so that they can experience it for themselves. Baili Dongjun and Ye Dingzhi in "Shaobai" grew up in different environments, and their characters are also very different. But when they face a new world, their attitudes are consistent: teenagers are informal, fearless, and full of hope for the future.
Reporter: How do you understand the quality and diversification of domestic dramas?
Zhou Zhaozhong: The quality of can be discussed from several aspects. One is the creative side. The platform now has its own screenwriting plan and is exploring new screenwriters, hoping to bring more fresh content and blood to the market; the other is the production side. The platform continues to make efforts in technology, including virtual shooting and visual effects. In other aspects, it can make our drama more refined in visual presentation. Many of my classmates abroad were surprised when they saw "Song of Youth" and said that domestic dramas really have their own characteristics. These types of dramas cannot be done in Europe, America and Hollywood because they cannot capture the essence of our traditional culture. .
As for the diversification of domestic dramas, in fact, the platform has been doing this, including our studio, which is also opening up new tracks. We are also doing genre short dramas, which may not be like the "Boy" series, but will be shorter and more refined. A little, the production cycle is a little faster. For example, "Black and White", which has been officially announced, is our studio's first attempt at a suspense drama. There will also be sci-fi-oriented works such as "Zhenhun Street" in the future. We will try our best to create more dramas that young people currently love to watch.
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