Source: Xianning News Network
On August 22, 2024, the short play "The Fake Chaebol Is the Boss" produced by Linekong Interactive Group (hk.08267) (hereinafter referred to as "Linekong Interactive") and planned by Liu Xiaotian Studio was released in Lankang. Hong Kong Interactive’s own platform Linekong short drama mini program was launched.
This drama follows the main storyline of the male protagonist Ye Tian, who is both a doctor and martial artist, following his grandfather’s arrangements, disguised himself and returned to China to take over an unfinished building and serve China. A series of stories revolve around Ye Tian and the female protagonist Zhao Yanran. Ye Tian accidentally rescued Zhao Yanran on his way back to China. In order to repay his life-saving grace, Zhao Yanran took Ye Tian, who had slept in the open air on the way back to his home, back to his unfinished house. Here, Ye Tian met the same people who were working hard for life, but they didn't know the truth. Friends in different situations, living under the same roof, started a story of helping each other, laughing and scolding. The play not only incorporates popular elements such as beggar-in-law, vest, and return, but also combines hot social topics such as "unfinished buildings" and shared housing. The combination of fiction and reality makes it hilarious and refreshing but also realistic.
"The Fake Chaebol Is the Boss", as Linekong Interactive's first male video drama, demonstrates the company's deep foundation and professional capabilities in the field of content production. Whether it is male or female content, Linekong Interactive has satisfied the needs of different audience groups with its superb production capabilities and innovative thinking. With the launch of its own platform, Linekong Interactive has greater autonomy and flexibility in content creation and distribution, and can provide audiences with more diverse and personalized entertainment experiences.
is launched on its own platform, focusing on high-quality content.
Linekang Short Play focuses on the development, production and distribution of micro-short plays, and focuses on creating high-quality and systematic mobile customized content. In July this year, Linekong Short Drama's own platform WeChat mini-program "Langang Short Drama" and Douyin mini-program "Langang Theater" began trial operation. On August 13, operations were officially launched, and the self-investment mode was simultaneously launched. In the future, this self-owned platform will also be connected to the distribution system to further improve the short drama business layout.
Screenshot of the home page of Linekong's short drama mini program
Linekong Interactive adheres to the high-quality strategy of content being king. This self-owned platform will create a diversified short play content ecosystem through a content strategy that combines self-made, customized and imported content. In the future, Linekong's short drama business will also continue to improve its capabilities in content development and production, distribution and operation, further improve its own short drama ecosystem, and produce more high-quality content. Since
began to lay out the short drama format at the end of 2023, Linekong Interactive has released many works and has many short dramas in reserve. In terms of self-produced dramas, "A Thousand Pieces of Bone" has been exclusively broadcast on Baidu App and Haokan Video App. "The Mother Who Wins the Championship is Daughter" has been launched on its own platform. "Hello, Li Shuhui" and "The Stranger Descends from the Mountain" are also available. We will meet you in the Linekang short drama mini program one after another; the customized dramas "Don't Marry a Stranger" and "The Fake Chaebol Are the Big Bosses" and the introduced dramas "Reborn in the 90s: If you have a mother, you have a family" and "Mom Riding the Wind and Waves" are also available Meet the audience on Linekong Interactive’s own platform.
Through the accumulation of experience in multiple works, Linekong Interactive’s content production capabilities and distribution and operation experience have been improved, and its development positioning has become clearer.
In terms of content development and production, Linekong Interactive has launched "Linekong Short Drama", focusing on high-quality content. The women's channel focuses on themes such as emotions and the awakening of female consciousness; the men's channel focuses on themes such as counterattacks and innovative gods of war. At the distribution and operation level, Linekong Interactive launched "Linekong Theater", which is based on extensive market-based cooperation in short play content and enhances core competitiveness by optimizing business models and iterative delivery capabilities. With the launch of many short dramas, Linekong Interactive has also accelerated its entry into the short drama market.
layout short drama format to accelerate strategic advancement
layout short drama, for Linekong Interactive, is not a whim, but a further extension of its pan-entertainment strategy. Relying on the group's deep accumulation in the entertainment field and through continuous content innovation and optimization, Linekong Interactive firmly believes that Linekong short dramas have the opportunity to become a leader in the industry and bring a richer and more exciting audio-visual experience to the audience. At the same time, this is also an important step for Linekong Interactive to achieve long-term development and build a pan-entertainment ecosystem.
Linekong Interactive was founded in 2007. At the beginning of its establishment, it focused on games. Linekong Games has gone through three stages of Chinese games from client games to web games to mobile games. In 2013, it was fully transformed into a mobile game company and has been successfully developed since its establishment. And has released many mobile games such as "Sword of the King", "Sword of the Sky", "Blade of God", "One Hundred Thousand Jokes", "Havoc in Heaven" and "The Legend of Zhen Huan", which are known as the "Three Swords of Blue Harbor". A masterpiece. It is worth mentioning that the 4v4 Chinese-style light competitive mobile game "Havoc in Heaven", which is highly anticipated by players and independently developed and operated by Linekong Games, has started a non-deleting test on all platforms at 10:00 on August 9.
In 2014, Linekong Interactive was successfully listed in Hong Kong. In 2016, Linekong Interactive proposed the trinity strategy of "Shadow Roaming", established Linekong Pictures, and officially entered the film and television industry across borders. This transformation laid the foundation for Linekong Interactive's pan-entertainment layout.
html For more than 0 years, Linekong Pictures has steadily built a product matrix and deeply explored the track of youth love. It has successively produced the series "The Light Years Distance Between Me and You", " So You Are Such Mr. Gu " and " To You" "More Than Like " and many other youth dramas for the new generation of 95 and 00. At the same time, many popular IPs in reserve have also been launched one after another. Its S-class popular IP " fell into our love " in cooperation with Tencent Video has been launched in June 2024, and "Gu Le Feng Hua Lu" and "Sea of Clouds" "The Legend" will also be co-produced with a professional production company.With the launch of "The Fake Chaebol is the Boss", Linekong Interactive's layout in the pan-entertainment ecology has become more and more complete, which also verifies its strategic vision and innovation capabilities from games to film and television, and then to the field of short dramas. As an important part of this ecosystem, Linekong short dramas will continue to carry forward and carry forward Linekong Interactive’s premium strategy. By carefully polishing each story, Linekong short dramas will continue to enrich the diversity of their content, hoping to reach a wider audience group, meet the audience's growing and changing entertainment needs, and realize Linekong Interactive's long-term development in the entertainment field.
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