8.20 The mainland film market can be described as a world of ice and fire.
The box office performance of "Alien" and the domestic film " A Dream of Red Mansions: A Good Marriage " released on the same day are really shocking. What is sad is that the director of the domestic film did not realize it and even criticized the audience!
html The box office exceeded 293 million in 55 days. "Alien" destroyed this domestic film that cost 200 million!
As of 21:00 on August 20, the single-day box office championship in the mainland is still firmly held by "Alien". The single-day box office of the
movie exceeded 48.27 million, and its share of scheduled films soared to 25.2%, and its box office share was 43.1%. The attendance rate far exceeded that of new films in the same period. It won the championship in 4 of the 5 days it was released, and the cumulative box office exceeded 293 million.
Why do we mention "Alien" before talking about "A Dream of Red Mansions: A Beautiful Marriage"?
Because the screening environment of "Alien" was much worse than that of "A Dream of Red Mansions: A Beautiful Marriage".
summer movies usually focus on family-friendly blockbusters, either cartoons like " Nezha: The Devil Boy Comes into the World ", comedies like " Catch a Baby ", or R-rated movies like "Alien" Chinese theaters have no confidence in sci-fi movies, so "Alien" has very few screenings scheduled for the first day of its release.
The producer is not even interested in the Chinese market and has almost no publicity. The cost of the
movie is US$80 million, and it is only a mid-range production in Hollywood. No matter how you look at it, "Alien" is not a blockbuster. What changed the direction of the movie? It's quality! The movie’s Douban score is 7.7! The best summer season this year!
"Alien" simply defeated the domestic blockbusters of the same period.
And what about "A Dream of Red Mansions: A Good Marriage"?
As of 21:00 on August 20, the movie's single-day box office dropped to 198,000, and the film schedule ratio fell to 1%. The cumulative box office in the five days of release was only 4.5 million. According to the current trend, the final box office of the movie will stop at 5 million.
You must know that "A Dream of Red Mansions: A Beautiful Marriage" cost over 200 million, and it is a proper domestic blockbuster.
With a great director and a star-studded cast, it failed miserably at the box office. What's the reason? The audience knows it, but it's a pity that the director doesn't know it. This is probably the problem with many domestic films in recent years that don't want to make progress!
The first tragedy of the summer season is here! The director criticized the audience for how domestic films have reached this point.
As a commercial film, I will not discuss the quality of "A Dream of Red Mansions" here. After all, the negative reviews from the audience speak for themselves.
What makes me laugh or cry the most is the attitude of the film director Hu Mei.
With the current trend, "Dream of Red Mansions: A Beautiful Marriage" has basically squandered the cost of 200 million, making it the first box office disaster this summer.
Generally speaking, if the film studio loses money, the director can apologize or sell it badly.
But Hu Mei chose to break the defense and criticize the audience. At the premiere of
before its release, director Hu Mei seemed quite generous, saying that she didn't care about the box office results and would go abroad the day after it was released, and she would do as much as she wanted at the box office!
But when it really failed miserably at the box office, the style of a great director was gone.
recently posted a long post on social media. The overall meaning is that "A Dream of Red Mansions: A Good Match" did not do well at the box office. It is not because someone deliberately discredited the quality or even used AI. Although he is a professional director, he is just an ordinary person walking on the street. The common people, I don’t know which god they have offended, want to destroy the movie they spent 19 years making.
That's right, "A Dream of Red Mansions: A Beautiful Marriage" started writing the script in 2005 and will be released in 2024, a full 19 years!
then continued to post, showing stills of the heroine Lin Daiyu to prove his vision in casting.
even exposed two self-media outlets that criticized the movie.
I don’t want to say more about the rights and wrongs, but the attitude of the major domestic film director is not too tough.
Faced with criticism from the audience, Hu Mei directly issued her own transcripts, such as "Emperor Wu of the Han Dynasty", "Qiao Family Courtyard", " Yongzheng Dynasty ", " Confucius ", etc. This means nothing more than what can the audience understand?
This really shouldn’t be the case. Movies must depend on audience feedback. After all, no matter how good a movie is, it’s meaningless if no one watches it.
If the work is successful, it is your own credit. If the box office is not good, it is because the audience's aesthetic taste is not good.
As a preacher to teach the audience how to watch movies, I am afraid that they will be ruthlessly abandoned by the audience. On the other hand, "Alien", which relied on word-of-mouth fermentation and finally hit the 1 billion mark at the box office, is a positive example, and "A Dream of Red Mansions: A Good Marriage" stands For so-called domestic films that are opposite to the audience, you cannot expect the audience to pay for it just because it is a Chinese classic.
Of course, if you do it well, the audience will not be disappointed.
The game "Black Myth Wukong", which is also an adaptation of a Chinese classic, has topped the global sales list with the support of Chinese netizens. It sold 4.5 million copies on the first day of its launch, with revenue of 1.5 billion, and has already recovered its investment!
This is the power of good writing.
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