[Source: Guangming.com]
CCTV News: According to real-time data from the Internet platform, as of 11:25 pm on August 17, the total box office (including pre-sales) of movies in the June to August 2024 summer season exceeded 10 billion Yuan. This year’s summer movie market has achieved growth in multiple dimensions such as screening scale, audience composition, and box office share in fourth-tier cities. At the same time, theaters are also exploring and expanding new formats of film consumption, stimulating potential and creating a new space for film culture and life.
According to data, as of now, the scale of summer screenings in 2024 has reached a new high.
movie data analyst Chen Jin said: "So far, more than 34 million movies have been screened in the 2024 summer season, a year-on-year increase of 10.9%, a record high for the same period in the history of the summer season; there are 12,515 theaters in operation, a year-on-year increase of 4.6%, a new summer record The highest number of theaters in operation during the same period.”
In terms of audience composition, this summer season also showed a new development trend.
Chen Jin said that as of now, the proportion of young viewers under the age of 25 in the 2024 summer season has reached 22.0%, slightly higher than the 21.3% in the same period last year. In addition, viewers over the age of 40 who have greater demand for family viewing accounted for 16.8%, significantly higher than the 15.3% in the same period last year, and also continued the growth momentum for many years. It is also worth mentioning that the proportion of medium-frequency viewers who watched 2-6 movies this summer is more prominent than last year.
In terms of cities, the box office share of first- and fourth-tier cities has also increased.
Chen Jin introduced: "The box office proportions of first-tier and fourth-tier cities in 2024 will be 17.65% and 19.39% respectively, which are slightly higher than the 17.44% and 19.25% in the same period last year. Overall, this summer, North China and Northeast China will The performance is even more outstanding, and the box office rankings of cities such as Tianjin, Hefei, Qingdao, Shenyang, and Jinan have increased compared with the same period last year. "
In addition, during this holiday, while the films continue to be "new", many theaters are also actively expanding their film production. New consumption formats. During the summer vacation, the "2024 National Center for the Performing Arts International Opera Film Exhibition" was held in more than 300 screening units in 24 cities across the country, providing audiences from all over the world with a feast of light and shadow such as opera films, Peking opera films, digital dramas, and music documentaries produced by well-known Chinese and foreign art institutions. . In addition, some theaters have launched activities such as afternoon tea and "concave shape" check-in and photo taking, creating a new space for film culture and life.
Source: CCTV.com
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