This summer, many movies have "snapped".
adapted from Big IP's " Under the Stranger " hit the street hard. The box office of " Decryption " directed by Chen Sicheng and Xu Zheng's new movie " Retrograde Life " did not meet expectations. Several blockbusters were It's really "a mess".
However, the mood of the main creative staff of these movies was relatively stable, and overall they did not have much fun. When I thought that the summer movie was going to end in a boring way, "A Negative Makes a Positive" turned out to be a "big job" .
A good movie road show has turned into a "complaint conference" for fans. After watching the relevant videos, the habit of embarrassing others really happened again...
So, why are Zhu Yilong's fans angry?
The most direct reason is that most fans of believe that the movie " negative is positive " was not promoted well, the materials were not in place, the positioning was unclear, and one step was wrong and the other was wrong, which affected the movie's box office.
Let’s first look at the film’s positioning. The label promoted on major platforms is a romance film, but after watching the movie, we felt that there was indeed some “discrepancy” between the content and the promotional positioning. ps: The following is my personal opinion. If there is any difference, you can understand that the movie is about 100 minutes long. The first half is the character introduction of the male and female protagonists and the process of "getting to know each other and falling in love". The second half is more about "How to tear it apart by hand" Script and find yourself" content of . is actually positioned more like a healing literary film than a romance film. Many of the contents and lines in the film are actually not very impressive to young lovers, but more likely to arouse the empathy of "numb workers".
However, whether it is the release time of Chinese Valentine's Day or the promotion content for couples, the movie is "trying hard" towards couples. It is a pity that the audience that the film producers want to attract does not overlap well with the audience who actually watch the movie. This "dislocation" has brought a negative effect to the movie. The Douban score of "Negatives and Positives" is 7.2, which is enough to prove that this movie is by no means a bad movie. However, due to the "dislocation" of the movie-goers, the reputation is polarized. Some people say that ""Negatives and Positives" is their own "Life Movie", and some people said that they "can't understand what it is about."
The positioning in the early stage was not accurate, and it was possible to adjust the movie later, but the promotion was "unfair" again. Actually, the promotion of this movie is quite good. A seaside music party was held in Aranya the day before the movie was released, which gave people a very trendy and interesting feeling. At that time, director Wen Wen Shipei, male lead Zhu Yilong, female lead Qiu Tian, second female lead Zhu Zhu and others were present. The atmosphere at the scene was quite harmonious, and the final chorus of "Love Has to Come" made the audience feel happy.
I don’t know whether it was influenced by the music party, or the promotion strategy of “Movie + Music Midnight Escape” was decided in advance. On the night of the Chengdu road show, there was another “Bar Singing Performance” . Unfortunately, I messed up this time. Judging from the circulated video, the director and the male and female protagonists went to the bar at first, but in the end only Zhu Yilong sang several songs on stage, and guest star Chen Minghao sang one song on stage.
The bar activities caused dissatisfaction among some Zhu Yilong fans. Someone posted on Weibo that "I bought a road show ticket for one or two thousand, and I could meet the main creator for 20 minutes at most, but the bar staff could hear Zhu Yilong singing for free." But this was not the reason that directly "ignited" Zhu Yilong's fans, but someone discovered that the film crew of the bar event that night was not publicly promoted, and there was no official video of the song sung by Zhu Yilong . One sentence summary: The "stealing" feeling of organizing activities is very strong.
In addition, Zhu Yilong seems to be allergic to alcohol, but according to the video, he drank and his neck was red. His question to the audience, "Are you still singing?" made many fans turn into "mom fans" and denounced the film producers and agents online. . During 's road show in the next city, fans asked about "singing in bars" in front of the main creative staff. director Wen Shipei: originally wanted to have a midnight escape flash mob event, but there were some problems in the execution and implementation process. The event did not have any commercial behavior. would like to apologize to all fans who care about the movie and support Brother Long. Zhu Yilong: I wanted to find a venue for the post-screening of the movie, but in the end I found that the venue was not suitable. However, there were already audience members at the scene, so it was not appropriate to cancel. In the end, I sang a few songs.
Zhu Yilong’s response was no problem and answered the fans’ doubts. He also said, “I knew about this in advance, but found that the venue was not suitable during the specific implementation, so I changed it to singing.” After Zhu Yilong responded, the entry "Zhu Yilong said twice that I am fine" became a hot search. In this regard, many fans believe that this is the film studio's propaganda to "whitewash" their work mistakes in Raju Yilong. After the heat fermented, it became the last straw that "crushed" the fans.
Ordinary people working part-time will not suffer such high injuries Frequency, let alone a star who has a team to take care of his daily life? Therefore, we can actually understand the concerns and dissatisfaction of Zhu Yilong's fans. Whether you are angry or complaining, the ultimate goal is to solve the problem. However, does not support or advocate 's practice of showing off at the road show, because it has no effect other than contributing to the excitement. It’s no surprise that Zhu Yilong was “ridiculed” by fans because of his actions. Some said he was “taking advantage of the opportunity to hype”, while others said it was “a new movie that hit the streets and encouraged fans to cause trouble.” When things have developed to this point, it is actually no longer the fans’ disapproval of the film crew and promotion, but the fans’ dissatisfaction with Zhu Yilong’s entire team and even his partners.
So, what is Zhu Yilong’s identity in this “farce”?
Judging from the official information of "The Negative Makes the Positive", Zhu Yilong is the co-producer. The company he holds shares in is the second producer of the film, and he himself is the male lead. This is a bit embarrassing. Fans think that "the actor is an innocent artist who was bullied by his agent and film studio." But in fact, Zhu Yilong plays an important role both inside and outside the film, and can even be said to have a certain say.
To take a step back, Zhu Yilong is 36 years old and has been working in the entertainment industry for more than ten years. Is he really the "little white flower" that fans call him who is manipulated and deceived? Don’t underestimate a star’s ability to endure and handle things. The atmosphere was really embarrassing when the fans hugged each other. At that time, Zhu Yilong walked directly in front of the fans and did a "self-exchange" action in the movie, which meant "taking away the fans' troubles and unhappiness. This action is actually very Clever, it eased the awkward atmosphere, made the fans feel emotionally taken care of for a moment, and also gave the other party a time to wake up, but the fan didn't seem to get it...
On another day of the day During a road show, Zhu Yilong responded to fans' "complaints": They (the studio employees) are the same as you (the fans) in my heart. They have always supported my ideals and allowed me to realize my dreams. You (fans) may have some anxiety and pressure, but this is not what you should bear. This is what our team should do. Everyone should relax and enjoy the movie, just like everyone thinks I am free, and I hope everyone. It's all free. Just enjoy the movie and leave the rest to us.
did not shy away from the questions raised by fans and was able to respond in such a short time, taking both the studio and the fans into consideration. We think "Zhu Yilong" He handled it properly, and he is indeed a decent person."
It is a pity that for fans who are in high spirits, such a response cannot calm their inner anger. At present, many people have lost their followers online, and some fans still remain Scolding the agent.
Conflicts between internal entertainment fans and agents are very common, but it is rare for the matter to reach this point. All I can say is that all parties should stop and think about it -
fans. Is it for Zhu Yilong's benefit, or is it to vent his inner anger? Is the agent incompetent, or is he doing something bad? And is the film crew using this contradiction to hype it up? In order for the career to develop better in the future, how to handle the relationship between fans and the team has become an urgent issue for Zhu Yilong and his team.
Finally, chasing stars is for happiness, don't ask too much of others, and don't make it difficult for yourself.
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