Every reporter: Sun Lei Every editor: Pei Jianru
The dispute between Ideal Car and the car video blogger "Dong Laosi talks about cars" has attracted widespread attention.
Recently, the car video blogger "Dong Laosi Talks about Cars" released a video saying that he had received a notice of response from the Wujin District Court of Changzhou City. Beijing Ideal Automobile Co., Ltd. sued it for its previously released video about and ideal mega, which resulted in Mega's image has been damaged and sales have declined, and the blogger is required to publish an apology in the newspaper and compensate for economic losses of 1 million yuan.
Image source: Screenshot of Douyin platform (@东老宷说车)
In response, Li Auto responded that the video posted by the blogger involved contained a large amount of insulting information that slandered the brand and mega models, which was harmful to the company. Influence. The case is currently under court proceedings and it is difficult to provide further details.
The source of this dispute can be traced back to March this year. "Dong Laosi Talks about Cars" released a 45-second short video of the remake of the movie "Crazy Racing" on the Douyin platform. It received more than 59,000 likes and more than 18,000 comments on Douyin. Although the video was removed from the shelves within one day of its release, Li Auto believes that the video had a negative impact on its mega model, leading to a decline in sales.
Picture source: Photo by reporter Zhang Jian (data map)
Public information shows that the "Dong Laosi Talks Car" account Douyin platform is certified as "Jinan Arc Sports Culture Media Co., Ltd." The company was established in July 2022 with a registered capital of 500,000 yuan. This account has released more than 100 video works, has more than 350,000 fans, and has received more than 5 million likes.
Faced with Li Auto's accusations, "Dong Laosi Talks Cars" responded in the video that it was not instructed by anyone and did not obtain illegal benefits from the video. "Dong Laosi Talks about Cars" said that its creative content is based on hot topics and results and that the ideal mega model has already been on the market. Its image and sales are mainly determined by design and price. At the same time, "Dong Laosi Talks about Cars" expressed its willingness to communicate with Li Auto and its founder Li Xiang in Beijing to resolve this dispute.
Regarding the dispute between Li Auto and "Dong Laosi Talks about Cars", lawyer Gao Chunjie of Beijing Daozhang Law Firm believes: "The public and the self-media have the right to reasonably evaluate and discuss hot social events, but these have certain limits. , cannot exceed the boundaries of the law, including so-called jokes created by self-media, and cannot rise to the level of serious insult or slander, slandering the company. "
" When the company believes that a certain statement is suspected of infringing on the company's reputation and causing harm to the company's operations, the company will be punished. You have the right to protect your rights through legal channels. This is a normal act of protecting rights according to law. If the relevant creative videos lead the public to have negative associations with Li Auto and publish insulting remarks, resulting in negative evaluation and damaging consequences, it is suspected of infringing on the company's reputation rights. ." Gao Chunjie added.
It is worth noting that this is not the first time that "Dong Lao Si Talks Cars" has caused controversy due to video content. Previously, he had repeatedly called Xiaomi founder Lei Jun "jun'er" in the video, and was asked by Xiaomi Auto to remove the relevant video on the grounds of infringement of reputation rights.
Daily Economic News
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