As the popularity of summer movies continues to heat up, theaters across the country are also experiencing peak viewing times. I don’t know if you have paid attention to it when buying movie tickets. Nowadays, cinemas provide different theater options, such as IMAX hall, Dolby Atmos hall, cinity hall, etc. Among them, cinity, a domestic film projection system with my country's core independent intellectual property rights, has become the first choice for many viewers to watch movies this summer.
In Shanghai cmg cinema, cinity theater has become the first choice theater for many audiences to watch movies.
cmg Media Cinema Management Manager Wu Ting: , especially those blockbusters with better visual effects, have attendance rates above 80%, and some are even full.
In the Xinming Cinema in Chengdu, Sichuan, the country's first cinity LED curved movie screen was officially put into use at the beginning of this year. In the summer season, it has a 16-meter-wide curved cinity LED movie screen with a curved wrap-around design. The high-brightness and high-contrast picture quality effects brought by LED self-illumination technology directly upgrade the audience's experience.
Audience: First of all, the screen coverage area is very wide; secondly, it has some slightly curved surfaces, so that no matter where you sit in the theater, it can ensure that your viewing angle and all aspects are relatively clear; thirdly, it has a slightly curved surface. The three are that I think its sound effect is particularly good, with stereo sound, it is very immersive for watching movies in the theater.
State-owned independent brand to help improve movie experience
Currently, China Film Cinity and Cinity LED projection systems have gradually been recognized and favored by the domestic and foreign film industries. So, what exactly are cinity and cinity led in ? What kind of technological power do they use to enhance the audience's movie-watching experience? Let’s learn about together. The
cinity system combines high-tech technologies in the seven major film projection fields of 4k, 3D, high brightness, high frame rate, high dynamic range, wide color gamut, and immersive sound. It can not only present ultra-high-resolution images, but also provide surround Stereo sound effect.
cmg Media Cinema Management Manager Wu Ting: is 2-3 times brighter than the projection brightness of traditional 2D cinemas. At the same time, it can also present more picture details, making the film look more delicate and richer. Through the extremely accurate positioning of the sound source and the changing process, the audience can accurately and clearly feel the changes in sound location, frequency, and sound volume, and be completely immersed in the sound and scene stories of the film.
and cinity LED curved movie screen is the world's first cinema LED projection system that supports 4k/120 frame high format.
In the early days of film development, the frame rate of film movies was 24 frames per second - 24 frames per second. However, with the advancement of technology and the emergence of digital movies, people's requirements for movie frame rates have also increased. Cinity’s 4k/120 frame is also the highest frame rate version in the film and television field.
cinity LED adopts nationally produced technical solutions and products, breaking the technical barriers of the industry. Its exclusive film plate-making process ensures that the unique characteristics of LED projection are fully reflected to the greatest extent, allowing the film to present a clearer and smoother picture and richer and more brilliant colors, which greatly enhances the immersion of watching movies.
Bian Wei, executive director of China Film Technology, general manager of China Film Cinity: We will make the content of our movies according to the characteristics of this China Film Cinity LED display. In the future, we will also open such a laboratory in the United States, so that we can It is guaranteed that for all films released in China, whether they are imported films or domestic films, we can provide corresponding versions of cinity LED.
Up to now, the number of cinity and cinity led projection systems has reached 180 screens in China, and 12 systems have been installed in Europe and the United States.
The world's first sound-transparent LED giant screen was unveiled in Nanjing
In May of this year, the National Development and Reform Commission and six other ministries and commissions jointly issued the "Implementation Plan for Promoting Equipment Updates in the Culture and Tourism Fields" stating that the large-scale implementation of the theater LED display screen projection system update plan will provide Provide audiences with more comfortable, convenient and rich movie consumption services.Not long ago, 's world's first DCI-certified " sound-transparent LED giant screen" took the lead in debuting in a theater in Nanjing, providing audiences with higher-quality movie consumption services.
In the sound-transparent LED giant screen hall of a theater in Nanjing, the documentary film "Pulse of the Earth: Extreme Survival" is being screened.
Nanjing audience Ms. Liu: During the viewing process, I discovered the effect of the movie. The colors and textures are more distinct, and the sound effects are very shocking.
This sound-transparent LED movie screen is 20.48 meters wide and 10.8 meters high. It supports 4k ultra-high definition resolution and has a high refresh rate of 96 frames, which is 4 times that of traditional projection screens. In addition, relying on the product's unique module perforation design, the large screen places the main channel audio at the rear, and realizes the sound cavity through the structure of the LED box, ensuring the sound transmission effect of the audio.
Zhang Lesheng, executive general manager of Nanjing Xinjiekou International Cinema: The sound of comes from inside the screen, which is different from the current LED screens on the market. Its sound is left and right or up and down, outside the screen. speak out. The upgrade of the
screen has also brought a win-win situation to the theater in terms of reputation and efficiency.
Zhang Lexheng, Executive General Manager of Nanjing Xinjiekou International Cinema: Ever since was put into operation, this screen has been deeply loved by consumers. There is no need for a projector room. It has no specific requirements for the height, depth, depth and width of the screen. That is, it can control and reduce this input cost to the greatest extent.
Domestic film projection systems are exported overseas
At present, domestic film projection systems have broken foreign monopoly on the core technology of digital films. Not only has it continued to spread in the domestic market, but it has also been exported overseas.
The screen on which the movie is being shown is the heyled movie screen independently developed in my country.
Chen Weijun, general manager of Shenzhen Times Huaying Technology Co., Ltd.: The brightness of can reach 5 to 10 times that of the original projector. As for its contrast, the contrast of ordinary movies is about 300:1, but LED can achieve 30,000 :1 or above, so the dark areas are pure black and the bright areas are very bright. The details of the bright and dark parts of the movie will be restored better.
This 10-meter-wide LED movie screen has more than 110 boxes and is composed of more than 2.3 million LED lamp beads, covering the entire luminous surface. When plays a movie, some LED lamp beads will emit light according to the different brightness and color of different positions of the image being played, while the remaining LEDs will not emit light at all, thus presenting "white" and "black" that are close to the real world.
At present, heyled is not only widely used in theaters in major domestic cities, but also achieved "reverse export" to the United States, the United Arab Emirates, Romania and other countries. This is also the first time that my country's independently developed LED digital movie projection system has been exported overseas.
From building a brand to setting standards, the influence of Chinese films has increased
At present, our country has become the country with the largest number of advanced LED film projection system manufacturers and theaters. There are 18 manufacturers of LED movie projection systems in the world that have passed DCI certification, of which 13 are Chinese companies. In addition, our country has also actively participated in the formulation of international standards, from building brands to setting standards, allowing the influence of the Chinese film industry to continue to increase.
In addition to continuous breakthroughs in self-developed projection technology, the first movie ISO international standard "Digital Cinema Stereo Projection Technical Requirements and Measurement Methods" led by the China Institute of Film Science and Technology has recently been officially released. The release of the international standard
has filled the gap in international standards for Chinese films and also enhanced China’s international voice in film technical standards.
Dong Qiangguo, deputy director of the China Institute of Film Science and Technology: There is a unified global international standard in the industry. The "Technical Requirements and Measurement Methods for Digital Cinema Stereo Projection" is the first time that my country has led the formulation of a global standard. Industry technical specifications have given domestic film equipment the right to enter the international market and participate in international competition.
(CCTV reporters Xu Panpan, Yu Qian, Wang Dianjia, Liu Yongbo, Yang Ni)
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