[Global Times Special Correspondent Dong Ming] "Hollywood Reporter" stated on the 11th that the global box office of the Marvel superhero film " Deadpool and Wolverine " (poster pictured) has exceeded 1 billion US dollars and is about to surpass " Joker" " became the highest-grossing R-rated movie in film history (those under 17 years old in North America must be accompanied by a parent or guardian to watch). In this summer's summer, "Deadpool and Wolverine" can achieve such box office results, sweeping away the decline of previous films such as "Ant-Man 3" and "Captain Marvel 2", and bringing hope to the "Marvel Universe", but it must According to some European and American professional media, it is too early to say that Marvel has revived.
Disney has made a turnaround
"Congratulations to the two stars of "Deadpool and Wolverine" Ryan Reynolds and Hugh Jackman, as well as director Sean Levy for joining the 'Billion Dollar Club', Disney/Marvel The global box office of this summer blockbuster has exceeded US$1.029 billion, including US$494 million at the domestic box office in North America and US$535 million at the overseas box office. "The Hollywood Reporter believes that as the third installment in the "Deadpool" series, the film's popularity will be a significant boost to "Deadpool". "X-Men" series, star and producer Reynolds, the Marvel Universe and the entire superhero genre, "is a huge victory." According to reports, this is the first superhero film to have a box office of over 1 billion US dollars since "Spider-Man: No Home" in 2021. It is also the first work independently produced by Marvel Studios after "Avengers 4" in 2019. The box office once exceeded 1 billion. As the 55th film in film history to have a global box office of over 1 billion US dollars, the box office growth rate of "Deadpool and Wolverine" is even comparable to that of prime-age superhero films such as "The Avengers".
At the same time, this is also the second movie this year to have a box office of over 1 billion US dollars. Compared with the family animation " Inside Out 2" that focuses on youth growth, "Deadpool and Wolverine" with more violent elements also won the The popularity of the target audience has also helped Disney turn around and become the only major Hollywood studio to have two 1 billion-rated works this year. European and American media predict that the final box office of this phenomenal work is expected to reach US$1.2 billion to US$1.3 billion.
The biggest contributors: Reynolds and Jackman
As the latest work of Marvel superheroes, "Deadpool and Wolverine" connects the "immortal chatterbox" and "Deadpool" through the new adventure of the "alternative hero" Deadpool in the Marvel universe. The reunion of former comrades, especially fighting side by side with Wolverine, not only requires a battle of wits and courage with the Time Variation Administration, but also faces new villains and once again plays with the unexpected multiverse. This idea allowed the film to feature a large number of characters from previous Marvel movies, which made fans familiar with the genre excited. However, it also inevitably fell into the "paradox" of a chaotic timeline. Even Deadpool himself complained in the film: " This multiverse setting has been ruined for a long time!” Although the film did well at the box office, its reputation is at two extremes: the Rotten Tomatoes film review website gave it a 78% media freshness and a 95% audience popcorn index, and the mainstream media on the Metacritic website The average score is only 56, which is far inferior to the first two works in the "Deadpool" series. The Seattle Times praised "Deadpool and Wolverine" as "the ultimate love letter to Marvel fans, rich in cameos and Easter eggs, helping the Marvel series return to its original fighting state." "Collider" also believes that this is a much-needed shot in the arm for the Marvel Universe. The ign website stated, "The success of the film is largely due to the infectious performances of Reynolds and Jackman, and the unique perspective on the superhero genre that jumps out of the original comfort zone."
At the same time, the "New York Times" believes that The film is very "Deadpool": "rude, funny, disgusting, weird and a little sweet, thanks to the charm of the two protagonists on and off the screen." The British "Observer" criticized it as "sloppy, shoddy and repetitive , over-reliance on derivative gimmicks.” "The Atlantic Monthly" pointed out, "The guest roles always feel careless and perfunctory. "Deadpool and Wolverine" has no Marvel aura, looks expensive and non-threatening, and has no truly bold artistic attempts. "The Los Angeles Times was even more ruthless: "Maybe the film will please its target audience, but at best it's just a bunch of empty talk."
How can a work with such polarizing reviews, which pleases fans but cannot completely convince the public, be so popular? The "digital spy" website believes that first of all, the star box office appeal of Reynolds and Jackman cannot be ignored. Fans like to watch The two of them are playing tricks; secondly, Marvel fans enjoy the silly content in the film, which is very important for the audience's reputation and will attract repeat customers. Not only will they enjoy watching it, but they will also recommend it to their relatives and friends if the box office exceeds 1 billion. All blockbusters need repeat customers and long-term reputation, and "Deadpool and Wolverine" is very suitable for long-term screening. In addition, the plot is strictly kept secret before the release, surprise exposure at Comic-Con, and "out of the circle" communication on social media all attract more people. Most of the audiences are not fans. As the only Marvel movie this year, it was postponed to July and hit a good schedule.
"I can't see how to reshape Marvel's future."
However, In the opinion of "USA Today", it is too early to conclude that "the Marvel Universe will regain its strength": "Given the independent storyline of the film, it does not consider the future of the Marvel Universe. The reunion of Deadpool and Wolverine is more of a soothing relief, and the other familiar faces are a surprise, but this film has neither a real ending nor a real beginning, full of laughs and cameos, more like Comedy stand-up show. "
The media believes that from the peak of "Avengers 4" to the trough of "Ant-Man 3", the "Marvel Universe" has experienced tremendous changes in recent years. At the request of Disney CEO Bob Iger, it has reduced production and reorganized. In order to restore the audience's confidence, "But at present, it is impossible to see how to reshape the future of Marvel with just one "Deadpool and Wolverine". It is more like a branch of time. Fans have to learn from the San Diego Comic Con tidbits to guess what will happen next."
At the San Diego Comic-Con International, which opened on July 25, Marvel announced information on multiple projects such as "Avengers 5", in addition to the crew of "Deadpool and Wolverine" During the promotional appearance, what shocked fans the most was that "Iron Man" Robert Downey Jr. returned to the Marvel Universe as "Doctor Doom". As for the reason for playing this technology-savvy villain, Downey said: "I. I like challenging complex roles. "In addition, the latest footage and actors of "Captain America 4", as well as the starring actors of the new version of "Fantastic Four" such as Pedro Pascal and Vanessa Kirby, also met with the audience at the comic expo.
is the most popular movie in this summer's season. One of the important Hollywood imported films, "Deadpool and Wolverine" was not a big hit at the box office after it was released simultaneously in China and North America on July 26, but it has maintained a stable trend. As of the afternoon of August 13, the cumulative box office was 402 million. Yuan. Maoyan predicts that the film’s box office will eventually be around 430 million yuan. This result is far inferior to previous years’ films such as “Iron Man 3” and “Avengers 4”, but the Chinese market is still the largest overseas market for this film. At the same time, "Deadpool and Wolverine" has a good reputation in China, with a score of 7.1 on Douban.com, which has improved compared to films such as "Ant-Man 3" and "Captain Marvel 2", but is not enough to "break out of the industry". But it is enough to comfort Marvel fans. Behind such box office and reputation, in addition to the audience groups cultivated by the "X-Men" series and the Marvel Universe series over the years, Disney/Marvel's emphasis on the Chinese market and promotion strategy, Reynolds and Jack Man came to China early to attend the premiere and meet-and-greet, which also played a certain role in promoting the film.
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