On August 8, the seventh issue of iPurchasing’s factory observation column "Hello! Factory Director" made its grand debut on in Shanghai. In this issue, iPurchasing would like to tell you a story about ordinary people starting a business, and invite you to witness it together. A life of counterattack from ordinary to extraordinary.
Factory director Chen Zhenyu is a Northeastern man who came to Suzhou to make a living. After graduation, he has been doing foreign trade business with his boss in the testing instrument industry, living a stable life like most ordinary people in the world. However, as he gained a deeper understanding of the testing instrument industry, he keenly sensed that there was a large gap in the domestic market. Gradually, a bold idea gradually took shape in his mind. "Build an enterprise that can change the industry structure and create value for society." Chen Zhenyu looked at the map of China and silently made a dream to start a business in his heart.
Therefore, with passion, he moved to the domestic market and started his own business from scratch. Fermat's Last Theorem, before it was successfully proved, was a mathematical problem that had troubled the world for more than 300 years. Chen Zhenyu hopes that his company can "reduce complexity into simplicity" and become the "optimal solution" in the minds of consumers. Therefore, "Suzhou FEMA Keyi Automation Technology Co., Ltd." was born.
The road to entrepreneurship is by no means smooth sailing. It didn't take long before Chen Zhenyu ran into big trouble. Investors suddenly withdrew their capital, and the company's business suddenly fell into the bottom. Until the beginning of 2020, due to an opportunity, Chen Zhenyu met Aigou, chose Aipou, and believed in Aipou . As a result, the future of the company was lit up. After settling in Aigou, the domestic market quickly broke down, orders from all walks of life continued to flow into the company, and the company successfully rebounded from the bottom. Aipou's strong brand endorsement and customers' attention to the brand made Chen Zhenyu realize that brand building is of great significance in the Internet era. Combining the special advantages of the iProcurement platform to display brand image in multiple dimensions, from brand visual design to product appearance details, Chen Zhenyu began to build the "Fermax Instruments" brand. On the iPurchasing platform, customers can intuitively see product information and prices, and have a comprehensive view of the factory environment. Baidu's brand endorsement is also deeply trusted by customers. These outstanding platform advantages have become a strong support for Chen Zhenyu's brand building. In addition, Chen Zhenyu never "takes" low prices, but strives to retain customers through high-quality products and services, and works together with Aipou to create a good Chinese market environment.
Finally, with the help of iProcurement, "Fermax" has transformed from a "faceless man" in the market into a shining gold brand in the industry. Now, when Chen Zhenyu faced the map of China again, he proudly said: "Except for Tibet, all of China has Fermat's business." With the company of Ai Purchasing, an ordinary person's heroic dream is one step closer. Step into the reality of . iProcurement joins hands with CCTV to compose industry management textbooks
As a star IP created by Baidu iProcurement, "Hello! Factory Director" has been committed to recording real Chinese factories along the way, holding hands with industry pioneers to come to the stage and show Benchmark business cases in different industries, takes advantage of Baidu's solid B2B digital infrastructure and CCTV's strong appeal, and is committed to providing help to every ordinary person with entrepreneurial dreams and entity business owners who are going through a period of transformation, and to accompany Chinese factories to complete the project A gorgeous turn of “digital transformation”. This issue of "Hello! Factory Director" continues to join hands with CCTV to lead the national audience to witness the firm steps of entrepreneurial pioneer Chen Zhenyu through the lens, and listen to his story about how "Fermac Instruments" has grown from "nothing" in the market with the support of Baidu Ai Purchasing. Those things that transformed a "face-loving man" into a "gold brand" in the industry.
This time, the main venue of "Hello! Factory Director" is located in the entrepreneurial city of "dare to venture and dare to fight": Shanghai , and is simultaneously popular at branch venues in 39 cities including Chengdu, Shenzhen, Nanjing, Suzhou, and Tianjin. reflect. At the same time, is presented live on many new media platforms such as Baijiahao and WeChat video accounts.
On August 8, the seventh issue of iPurchasing’s factory observation column "Hello! Factory Director" made its grand debut on in Shanghai. In this issue, iPurchasing would like to tell you a story about ordinary people starting a business, and invite you to witness it together. A life of counterattack from ordinary to extraordinary.
Factory director Chen Zhenyu is a Northeastern man who came to Suzhou to make a living. After graduation, he has been doing foreign trade business with his boss in the testing instrument industry, living a stable life like most ordinary people in the world. However, as he gained a deeper understanding of the testing instrument industry, he keenly sensed that there was a large gap in the domestic market. Gradually, a bold idea gradually took shape in his mind. "Build an enterprise that can change the industry structure and create value for society." Chen Zhenyu looked at the map of China and silently made a dream to start a business in his heart.
Therefore, with passion, he moved to the domestic market and started his own business from scratch. Fermat's Last Theorem, before it was successfully proved, was a mathematical problem that had troubled the world for more than 300 years. Chen Zhenyu hopes that his company can "reduce complexity into simplicity" and become the "optimal solution" in the minds of consumers. Therefore, "Suzhou FEMA Keyi Automation Technology Co., Ltd." was born.
The road to entrepreneurship is by no means smooth sailing. It didn't take long before Chen Zhenyu ran into big trouble. Investors suddenly withdrew their capital, and the company's business suddenly fell into the bottom. Until the beginning of 2020, due to an opportunity, Chen Zhenyu met Aigou, chose Aipou, and believed in Aipou . As a result, the future of the company was lit up. After settling in Aigou, the domestic market quickly broke down, orders from all walks of life continued to flow into the company, and the company successfully rebounded from the bottom. Aipou's strong brand endorsement and customers' attention to the brand made Chen Zhenyu realize that brand building is of great significance in the Internet era. Combining the special advantages of the iProcurement platform to display brand image in multiple dimensions, from brand visual design to product appearance details, Chen Zhenyu began to build the "Fermax Instruments" brand. On the iPurchasing platform, customers can intuitively see product information and prices, and have a comprehensive view of the factory environment. Baidu's brand endorsement is also deeply trusted by customers. These outstanding platform advantages have become a strong support for Chen Zhenyu's brand building. In addition, Chen Zhenyu never "takes" low prices, but strives to retain customers through high-quality products and services, and works together with Aipou to create a good Chinese market environment.
Finally, with the help of iProcurement, "Fermax" has transformed from a "faceless man" in the market into a shining gold brand in the industry. Now, when Chen Zhenyu faced the map of China again, he proudly said: "Except for Tibet, all of China has Fermat's business." With the company of Ai Purchasing, an ordinary person's heroic dream is one step closer. Step into the reality of . iProcurement joins hands with CCTV to compose industry management textbooks
As a star IP created by Baidu iProcurement, "Hello! Factory Director" has been committed to recording real Chinese factories along the way, holding hands with industry pioneers to come to the stage and show Benchmark business cases in different industries, takes advantage of Baidu's solid B2B digital infrastructure and CCTV's strong appeal, and is committed to providing help to every ordinary person with entrepreneurial dreams and entity business owners who are going through a period of transformation, and to accompany Chinese factories to complete the project A gorgeous turn of “digital transformation”. This issue of "Hello! Factory Director" continues to join hands with CCTV to lead the national audience to witness the firm steps of entrepreneurial pioneer Chen Zhenyu through the lens, and listen to his story about how "Fermac Instruments" has grown from "nothing" in the market with the support of Baidu Ai Purchasing. Those things that transformed a "face-loving man" into a "gold brand" in the industry.
This time, the main venue of "Hello! Factory Director" is located in the entrepreneurial city of "dare to venture and dare to fight": Shanghai , and is simultaneously popular at branch venues in 39 cities including Chengdu, Shenzhen, Nanjing, Suzhou, and Tianjin. reflect. At the same time, is presented live on many new media platforms such as Baijiahao and WeChat video accounts.
Born in the sun on the road to entrepreneurship, the factory director said this
After watching the movie, Chen Zhenyu, chairman of Suzhou Fima Keyi Automation Technology Co., Ltd., Yang Ping, head of brand marketing of Baidu tob vertical category division, and Baidu Marketing Service Contact Center Chief of Operations Zhang Yuequn and other creative staff appeared at the premiere together, sharing the original intention of the film's creation face to face with the audience, and enthusiastically responded to the audience's curiosity about the film and the director.
When asked about the origin of signing up for this issue of "Hello! Director", Chen Zhenyu bluntly said that he was influenced by the story of the fifth issue of "Hello! Director". A tiny ordinary person can also be born towards the sun, and it has accumulated a lot in the industry and even society. Great positive energy. On this entrepreneurial journey, Chen Zhenyu has always believed that he is just the most ordinary one among the thousands of entity enterprises in China. In 2020, it was at the most difficult time for the company that he resolutely chose iProcurement, thus successfully opening up the domestic market and clarifying the direction of corporate brand building . Over the past four years, Chen Zhenyu has established a deep bond with Aiguancou. He believes that only by choosing the right platform can real enterprises get rid of confusion and difficulties, move towards the sunshine, and achieve the healthy development of China's brand ecology.
After joining iProcurement, not only has the company been greatly improved and developed, Chen Zhenyu also has more time and energy to invest in personal hobbies, family and social welfare, making his life more colorful. At dinner parties with business partners, he always gives Baidu iPurchasing "Amway" to each other. He hopes that iPurchasing's development of product markets and corporate brand building can help more Chinese entities to sell "small saplings" made in China. "Grown into a "towering tree" of Chinese brands.
During the on-site interaction, an 11-year-old girl attracted the attention of the audience. She curiously asked the factory director how he persisted in starting a business. Chen Zhenyu firmly answered that starting a business requires the determination to move forward, the tenacity to stick to the green hills and the correct direction. For him, Baidu iProcurement is the brightest "guiding light" on the road to entrepreneurship, guiding the company's healthy and long-term development . After listening to Mr. Chen's answer, the girl said that she hoped that she could continue to learn and progress, become an entrepreneurial pioneer like Mr. Chen in the future, and contribute to social development. During the questions and answers, the baton of 's entrepreneurial spirit was successfully handed over to China's New Hope. The pace does not stop, the dream is in progress
Baidu iProcurement helped Chen Zhenyu get out of the predicament of being unable to open the market at the beginning of his business, and promoted the corporate brand to become increasingly mature. He has also witnessed that more and more merchants choose to trust Baidu iProcurement and grow together with the iProcurement platform. Nowadays, is backed by Aigouou, which is supported by Baidu search's powerful traffic. It can not only provide hundreds of millions of traffic support for merchants and help them open up product markets, but also promote the entire process of corporate brand building and serve the long-term development of enterprises. Baidu Loves Purchasing provides every ordinary entrepreneur like Chen Zhenyu with a boost of career development, making them more solid and powerful in pursuing their dreams. As Yang Ping, head of brand marketing of Baidu’s tob vertical category division, said, “The purpose of the AiPuCuD column ("Hello! Factory Director") is to record the success stories of ordinary people and benefit thousands of people. Thousands of ordinary people pass on replicable experience. " shines the spotlight on thousands of real enterprises in China and tells the stories of ordinary people who are constantly on the road to entrepreneurship, which has always been the theme of "Hello! Factory Director". Original intention and mission. Creating new opportunities for corporate development for countless "Chen Zhenyu" people in the Chinese market, and helping countless private enterprises in China's manufacturing "ecological forest" to thrive, is also Baidu's role in the era of Love Purchasing.
In the vast and vibrant land of China, every entity enterprise is like a small cell. It may seem inconspicuous, but when combined together, it transforms into a giant called "Made in China" and stands in the east of the world. Every entrepreneur is like a small drop of water, seemingly insignificant, but when gathered together, they become the wave of the times and show the style of China in the new era. More than 20 years ago, an ordinary entrepreneur saw the huge development potential of Chinese search engine services and founded Baidu in Zhongguancun with the dream of changing the world through technology.For more than 20 years, Baidu has experienced confusion and difficulty, and has tasted the ups and downs of entrepreneurship. Therefore, it values every entrepreneurial dream the most. Today, Baidu has become a leading AI company with a strong Internet foundation. It hopes to use technology to empower every ordinary person on their entrepreneurial journey and help Chinese companies achieve extraordinary transformation. Baidu understands that as enters the Industrialization 4.0 era, China's rise is inseparable from the dreams of every entrepreneur and the support of every entity. As Baidu's overall solution for the b2b industry, iProcurement is the best representation of Baidu's continuous technological innovation and continuous improvement of service awareness over the past 20 years. Robin Li has mentioned many times, "The value of any innovation needs to be reflected through practical application." The success of Chen Zhenyu and a group of entity business owners on the Aigou platform is the practical fruit of Baidu's more than 20 years of hard work. Nowadays, in the face of the changing times with the continuous explosion of Internet technology and increasingly fierce market competition, Baidu will continue to accompany thousands of ordinary entrepreneurs to move forward firmly, assist the digital transformation of physical enterprises, and transform "Made in China" into "Intelligent Manufacturing in China" Baidu solution contributes to the changes of the times!
It is worth mentioning that at the main venue in Shanghai, 2023 "Amazing Change" champion Guan Yitang, general manager of Shandong Taiyushen Environmental Protection Technology Co., Ltd., made a surprise appearance at as a mysterious guest. While enthusiastically "calling" for "Hello! Factory Director", he also lamented that the "remarkable changes" have brought all-round changes to the development of the company. Currently, the 024 Love Procurement "Amazing Change" Star Enterprise Competition is in full swing. He also called on the audience to continue to pay attention to the "Amazing Change" and grow together with more outstanding Chinese entrepreneurs. Now follow the official WeChat public account of "Baidu Love Purchasing" and reply "vote" in the comment area to participate in the entire network's voting. At the same time, you can learn more about the stories of star companies and light up more star companies! Every entrepreneurial journey of is not only The heroic dream of ordinary people is a new chapter in the new era. I hope that more Chinese companies will join hands with Purchasing and embark on the "fast lane" of the era of corporate development!
It is worth mentioning that at the main venue in Shanghai, 2023 "Amazing Change" champion Guan Yitang, general manager of Shandong Taiyushen Environmental Protection Technology Co., Ltd., made a surprise appearance at as a mysterious guest. While enthusiastically "calling" for "Hello! Factory Director", he also lamented that the "remarkable changes" have brought all-round changes to the development of the company. Currently, the 024 Love Procurement "Amazing Change" Star Enterprise Competition is in full swing. He also called on the audience to continue to pay attention to the "Amazing Change" and grow together with more outstanding Chinese entrepreneurs. Now follow the official WeChat public account of "Baidu Love Purchasing" and reply "vote" in the comment area to participate in the entire network's voting. At the same time, you can learn more about the stories of star companies and light up more star companies! Every entrepreneurial journey of is not only The heroic dream of ordinary people is a new chapter in the new era. I hope that more Chinese companies will join hands with Purchasing and embark on the "fast lane" of the era of corporate development!
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