What was it like to witness a giant 3D cute cat "breaking out of the screen" in the most popular Beijing Road business district in Guangzhou? On the evening of August 9th, "Chasing Dreams and True Youth" jointly created by Southern Metropolis Daily and China Construction Bank Guangdong Branch: naked-eye 3d giant cute pet blockbuster will be "screened" at the Xinda New Building on Beijing Road. As soon as the news came out, it aroused strong attention from netizens!
"Without wearing any VR equipment, you can see the three-dimensional big cat waving at you with the naked eye" "Stronger visual impact" "Immersive experience"... Before the 3D cute cat broke out of the screen, there were comments on social platforms about Footage of it has already sparked heated debate.
This 30-second naked-eye 3D cute pet video was originally produced by the technical team of Southern Metropolis Daily. It is the first naked-eye 3D IP originally produced by a media in China.
It is reported that naked-eye 3D video uses special optical structures, such as parallax barriers and cylindrical lenses, to create visual differences between the video content seen by the left and right eyes, forming a 3D effect. To present the naked-eye 3D effect and form a realistic image that can be viewed with the naked eye, it tests the hardware conditions such as the clarity of the display and the dynamic rendering effect, and also tests the "soft power" of the production team.
It is worth noting that as the first naked-eye 3D video independently completed by the media in China, this cute pet 3D naked-eye video "Chasing Dreams and Becoming Youthful" originally produced by Southern Metropolis Daily broke through many technical barriers.
According to the production team, the production of this naked-eye 3D video achieved three "from 0 to 1":
The first is the 3D modeling of the cute pet image, which was exclusively created by the IP image designer of Nandu Creative Team. In order to present clear and realistic three-dimensional images in , the design team used CAD drawings to create a screen model of the same proportion according to the screen size, and used 3D software to reversely calculate the three-dimensional spatial data of the shooting material, and designed the director's animation content to create high-quality naked-eye images. 3D content.
The second is to present realistic 3D effects on the curved LED large screen. The Southern Metropolis Daily production team has broken through several technical difficulties: accurate modeling, rendering and perspective planning of , and the large screen shows uniform brightness and color. , high degree of restoration of scene special effects production, etc.
Thirdly, at the production level, Southern Metropolis Daily’s domestic cutting-edge multimedia technology and short video production technology have given strong support to this production.
"Naked-eye 3D video usually achieves the best effect within a specific viewing angle range, which poses a technical challenge to the production team." The person in charge of the production team of Southern Metropolis Daily said that in order to ensure the continuity of the 3D effect And stability, the images from multiple viewpoints must be accurately calibrated and synchronized. "In addition to repeated adjustments on the computer, Narada's 3D special effects artists debugged the angles many times on site to achieve the best viewing angle. Including our hardware Equipment and 8k screen computer production also help the 3D video to be presented and designed more accurately. "
Southern Metropolis Daily has always been at the forefront of the development of integrated media through reform and innovation, evolution and iteration, and is determined to "be the first-class in China. Intelligent Media". Currently, there are five key sectors of Nardu’s smart media: Wancaishe, n Video, Big Data Research Institute, Nardu Entertainment and Nardu High-Quality Development Research Institute. High-quality originality, creative communication, and smart media services are the three pillars of Southern Metropolis Daily. Great core competencies.
With the rise of the consumption of the new generation of "post-90s" and "post-00s", under the guidance of the smart media transformation strategic path, Narada integrates multiple resources to transform smart media marketing into youthful marketing. Through the new young communication platform and the young style The product spreads and gets out of the circle many times.
is a pioneer in the transformation of smart media in China. In recent years, Southern Metropolis Newspaper has actively promoted the transformation of smart media, actively worked in many fields such as finance and cultural tourism, and driven diversified development with content. Through content planning, technology iteration, creative communication, Methods such as video services and full-case marketing continue to attract strong attention from the industry.
Some netizens praised that naked-eye 3D video has been popular from New York to Hong Kong and Chengdu, and finally came to Guangzhou. It was produced and presented by the domestic first-class intelligent media Southern Metropolis Daily. This is a vivid reflection of the high-quality development of media!
cute pet comes out of the circle, tonight! Come to Beijing Road to watch 3D naked-eye videos and experience a visual feast that "breaks out of the screen". There is no need to wear traditional 3D glasses, and you can see your cute pets come out of the screen!
Location: Xindaxin Building, Beijing Road. This event will run from August 9th to August 12th. has a photo frame-style check-in photo spot on site to capture the wonderful moments between you and your 3D cute pet! Share 3D cute cat photos to Xiaohongshu on site, and you can also print a beautiful photo or a bottle of herbal tea to relieve the heat for free. Citizens and pet experts are welcome to come to the site to unlock more ways to play!
Written by: Nandu·Wancaishe reporter Huang Chibo
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