[Introduction] Are anchors misleading consumers? Jiang Xiaobai demands Oriental Selection to publicly apologize
China Fund News reporter Yi Shan
Because the anchor of Oriental Selection made remarks that deviated from the facts in the live broadcast room, on the afternoon of August 9, Chongqing Jiangxiaobai Liquor Co., Ltd. (hereinafter referred to as Jiangxiao Bai) issued a statement on social platforms, demanding that Oriental Selection publicly apologize and eliminate the impact.
demands that Oriental Selection publicly apologize and eliminate the impact
Jiang Xiaobai said that the company recently noticed that Oriental Selection anchor Tian Quan declared in the Oriental Selection live broadcast room, "If you look at Jiang Xiaobai's packaging now, there is no 'baijiu' on it. "Because it is not allowed." "You don't have this label (small gold label) when buying Jiangjin Xiaoqu, because it is not solid-state distilled, so it cannot be regarded as solid-state (fermented) wine." The above remarks seriously deviate from the facts and damage the company's brand image and market. Credibility does huge damage.
In response, Jiangxiaobai stated that all liquor products under Jiangxiaobai Liquor Industry adopt pure grain solid-state fermentation and brewing technology. The brewing raw materials are only water and sorghum. The product execution standard is Xiaoqu solid-state code-named gb/t26761 (excellent grade). French liquor national standard. In order to ensure that consumers can clearly understand product information, the brewing raw materials, brewing process (pure grain solid-state fermentation), and implementation standards (gb/t26761) of all the company's liquor products have been clearly marked on the product packaging, without any concealment or misleading behavior. .
At the same time, Jiang Xiaobai disclosed the pure grain solid-state fermentation liquor certification certificate.
Jiang Xiaobai said that Oriental Selection, as a live broadcast platform with huge influence, the anchor Tianquan, as a "third-level sommelier", made remarks that seriously deviated from the facts during the process of bringing goods, misleading consumers and attracting attention. Trampling on the Jiangxiaobai brand infringes upon the company's legitimate rights and interests. In this regard, the company has complained to the relevant authorities. Demand Oriental Selection to make a public apology for this matter and eliminate the impact. The company will reserve the right to further pursue the legal responsibilities of Dongfang Selection and the anchor Tianquan.
Anchor Tian Quan was suspended for three months due to inappropriate remarks
As of press time, Oriental Selection has not publicly responded to the matter.
Fund Jun noticed that in December last year, the anchor Tianquan made inappropriate remarks in the live broadcast room, which caused heated discussions among netizens and a large number of fans unfollowed him. Oriental Selection also issued an apology statement and announced that it would stop Tianquan’s live broadcast for three months. and severely criticized it.
Regarding Jiangxiaobai, according to the official website, as a comprehensive wine company, Jiangxiaobai has leading brands in both the traditional wine industry and new wines. Among them, "Jiangxiaobai" is a new generation of Chinese consumers. is the preferred liquor brand, and "Meijian" is the number one brand of green plum wine in China.
Editor: Captain
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