Cover News Trainee Reporter Lei Yunhan In this year’s summer season, there is such an animated film. With its excellent quality, it has won the highest Douban score of 7.8 points in this summer season. However, so far, it has only received more than 37 million at the box office.

cover news trainee reporter Lei Yunhan

In this year’s summer season, there is such an animated film. With its excellent quality, it won the highest Douban score of 7.8 points in this summer season, but so far it has only received more than 37 million at the box office. , which is seriously out of proportion to word of mouth. On the one hand, it is the strong support of the audience, and on the other hand, it is the dismal film schedule and attendance. Many viewers who have become fans of "Tap Water" are very "unsatisfied" with the commercial results of this film.

Stills from "Falling to Earth". According to the official Weibo

"Falling into the Mortal World" was born out of a graduation short film at the Guangzhou Academy of Fine Arts in 2020. After years of polishing, it has finally achieved the transformation from a short film to a feature film. "Down in the Mortal World" tells an alternative story of the Cowherd and the Weaver Girl. The Weaver Girl is no longer a "love brain", and the Cowherd is no longer a "wretched man" who stole clothes and forced the Weaver Girl to stay. On the contrary, the movie focuses the story on a pair of sons and daughters of the Cowherd and the Weaver Girl. It is no longer limited to small love and love, but embodies the theme of protecting the world. "Down to Earth" is beautifully produced, has a unique painting style, and has both laughs and tears. The audience can fully feel the dedication and sincerity of the creative team, and the film has gained a number of true fans.

Most of the domestic animated films in recent years have chosen IPs that are very familiar to the public for adaptation, such as Fengshen, The Legend of White Snake, Journey to the West, etc., and "Falling World" chose to be original based on folklore. This is A very bold and risky decision. Faced with unsatisfactory box office results, Zhao Jun said that the team did not regret this decision. "For creators, the starting point of creation must be to consider whether the subject matter is attractive to them and whether it will excite them. The story of the Cowherd and the Weaver Girl's children gave us a lot of creative space, and we filled this gap, and It has resonated with some viewers, which is very happy."

"Falling World" poster. Picture according to the official Weibo

In fact, in recent times, there have been many "seven-day no-reason return" movies that have been withdrawn due to poor box office and other reasons, but "Down to Earth" did not do this. Zhao Jun told the cover news reporter that the reason for not withdrawing the film was based on two considerations. On the one hand, it was a rational analysis, and withdrawing and re-screening would not necessarily achieve better results; on the other hand, it was based on the lack of confidence in the film. confidence. Zhao Jun said that he did not want to cause the audience to misunderstand that the film was withdrawn due to poor quality. The team still wanted to see "The Fall of the World" with as many people as possible and let everyone enter the cinema. "Even if there is one more person, we hope that the audience can feel our story, feel these characters, feel these emotions, and feel the world."

Stills of "Falling into the World". According to the official Weibo account

, "An animated film is a success as long as it can meet the audience." Limited by time and funding issues, Zhao Jun admitted that "Falling into the World" still left a lot of regrets. But he believes that compared with the regrets in creation, the biggest regret is that this film cannot meet the audience. Zhao Jun said that the birth of "Falling into the Mortal World" was like really giving birth to a child. Many times, his life was hanging by a thread, but after a narrow escape, "Golden Wind and Jade Dew" still came to this world. Although there are some places that are compromised from the original vision, and there are also some minor flaws in "Falling World" that the audience sees now, this is already the result of the entire team's hard work. In Zhao Jun's view, "At least we have finished the film, met the audience, and even gained a large number of fans. This is already a great happiness."

"Falling World" poster. According to the official Weibo account

, compared to "uneasy", the words Zhao Jun said most during the entire interview were "thank you" and "happiness".He said, "During the road show, we saw some viewers who were anxious for us, some even shed tears and had wet eyes. We all saw it in our eyes, remembered it in our hearts, and thought silently in our hearts, let's continue Work hard and create better works to give back to them. This is true.”