Beijing News (Reporter Teng Chao) Entering August, as various types of high-reputation films continue to be supplied to the market, theaters have become the first choice for summer cultural and leisure life for more people, especially teenagers who are on vacation. In order to better reflect the cultural service attributes of cinemas, expand cultural output content other than films, and at the same time enhance the stickiness between audiences and cinemas through the creation of a one-stop cultural consumption platform. Beijing Film Co., Ltd. ("Beijing Film"), a subsidiary of Beijing Performing Arts Group, and some directly-operated theaters, launched the "Beijing Film Hall 1·Drama Summer Fun Season" event in August to provide the public with rich content in the summer A feast of spiritual and cultural life. This event is also a combined performance and film event created by the "Beijing Performance Hall No. 1" project during an important period in which multiple performance units are linked and multiple theaters are launched, following the successful holding of the New Year's Eve Cultural Market in February.
event poster.
This event is based on the New Film Alliance Jinbao Cinema and the New Film Alliance Donghuan Cinema in Dongcheng District, the New Film Alliance Dongshen Cinema (Guiyou Store), the New Film Alliance Dongshen Cinema (Yaojiayuan) in Chaoyang District Five "Beijing Film" directly-operated theaters in Beijing and Tianjin with convenient transportation and concentrated surrounding communities, including the New Film Alliance Wuqing Theater in Tianjin, are the execution units. In terms of performance groups and content selection, there are not only opera and folk art performances brought by China Ping An Theater and Beijing Folk Art Troupe, but also focusing on themes such as youth and parent-child, and selecting majors such as Beijing Opera and Dance Theater and Beijing Children's Art Theater. The theater troupe and other outstanding private performance groups perform "tailor-made" light music concerts, children's dramas, magic dramas and other performances for the cinema.
This event has confirmed more than 30 performances of various types. The five theaters will combine market feedback to ensure that the scheduled film schedules meet the viewing needs of all types of audiences to the greatest extent. At the same time, they will carefully plan the performance and content, interspersed with film screenings, to satisfy the audience, especially parents with parent-child needs. , the itinerary of watching movies and watching dramas can be realized at the same time.
Another event planned by "Beijing Film" to celebrate the 75th anniversary of the founding of the People's Republic of China, "Shou Art Alliance·Sail Project" - special screenings of Light and Shadow Imprint·Popular Science Films will continue in August. These two theaters are used as platforms. The activity echoes the two forms of market-oriented screening of outstanding niche films and the output of diversified cultural content in theaters, providing distinctive and distinctive cultural consumer products, so that more audiences can enter the theater and experience the " "Booming" and the depiction and recording of a beautiful life not only enrich the spiritual and cultural life of the people, especially young people during the holidays, but also warm up the National Day schedule and pave the way for a festive atmosphere for the 75th birthday of the Republic.
editor, Xu Meilin
proofreader, Zhao Lin
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