focused on the Richa Hotel on the Bund in Shanghai. The short video "The Richa Hotel - The First Meeting in Shanghai from the Movie" completed by a student team tells the story of the Richa Hotel's "past and present life" in Shanghainese, especially its relationship with The intersection of many historical figures and the indissoluble bond with movies. On August 8, this short video won the "Top Ten Works Award" and the "Excellent Communication Award" in the college competition unit of the "Fifth Shanghai Television Artists Association Short Video Competition and the Third College Student Short Video Competition".
"The Licha Hotel is a very representative building in Shanghai. The nearby Waibaidu Bridge and the Bund are places where many people go to check in." Su Yixin, the creative representative, is a graduate student majoring in drama, film and television directing. During the process of searching for information , discovered the multiple identities of the Richa Hotel, "It is both a filming location for many movies and a securities museum. These different identities are very suitable for short video dissemination and should be very popular among young people." The choice to present it in Shanghainese was also a deliberate decision by the team. "The most important thing about this short video is the flavor of Shanghai. Dialect is the cultural carrier of a city. I hope that through this film, more young people will understand, like and love Shanghainese and Shanghai's film culture."
Award ceremony site
Points for this competition The two competition units of society and universities, with the theme of "Beautiful China", are divided into two sections: "Narrative of the Land" and "Birthday Carol". Since its official launch on March 11, it has attracted more than 40 domestic film and television production institutions and short video creation enthusiasts from 22 provinces and cities including Beijing, Shandong, and Guangdong, as well as Communication University of China, Tongji University, Beijing Film Academy, and Shanghai Theater Academy Students from 143 colleges and universities participated, and a total of 3,696 entries were received. In the end, the social competition unit selected 6 "Best Work Awards", 8 "Excellent Work Awards", 10 "Good Work Awards", and 16 shortlisted works; the university competition unit selected 10 "Top Ten Work Awards" , 10 shortlisted works. The competition also selected 1 Best Creative Award, Best Visual Award, Best Production Award and Best Series Award for each film, and 3 Excellent Communication Awards. On the same day, the competition award ceremony was held at the Shanghai Literature and Art Hall.
Awarding site
In the narration of Shanghai Bo people, the history of 25 national treasures was narrated, such as plates, gourds, clocks, chairs, carts, pillows, furnaces, seals, silver ingots, boxes, bowls and other daily necessities. As well as oracle bone inscriptions, jades, root carvings, paintings, inscriptions and calligraphy, figurines, pagodas and other artworks, they jointly present the cultural inheritance from the Neolithic period to modern times. This set of short videos titled "The Great Treasure·Treasure Hunting on the Internet" (Season 2) won the "Best Work Award" and "Best Series Award" in the social competition section of this competition.
For two consecutive years, Wang Xinyi, director of the Shanghai Television Artists Association, has participated in the judging of the short video competition. He feels that the quality of the entries has improved qualitatively. "The shooting is more refined, the categories are richer, and the content is deeper. In the past, it was mainly landscape films, micro documentaries, and short news. This year, there are new categories such as AI short videos, cartoons, and feature films. People pay attention to various groups, and there are also "It also brings more social thinking." He also hopes to see more high-quality vertical-screen videos in the next competition. "How to use vertical screens to record and spread good ideas and stories is also the development of short videos. "It is of great significance." Looking at all the entries, the judges believe that this year's entries have diverse themes, types, outstanding styles, and novel perspectives. The authors pay more attention to social issues and cultural heritage, especially the creative trends shown in the works of college students. Technological innovation and cultural values reflect the social responsibility of young students.
Award Ceremony The
competition is guided by the Shanghai Federation of Literary and Art Circles and sponsored by the Shanghai Television Artists Association and the Shanghai Student Affairs Center. It is reported that the Shanghai Television Association will cooperate with Dragon TV, Kankan News, Shanghai Radio and Television Station Documentary Humanities Channel, Bilibili, iQiyi and other platforms to show award-winning works, and recommend outstanding works to represent Shanghai in the "Asian Micro Film Festival" and other competitions .
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