Love is always exciting, and so is travel. As the Chinese Valentine's Day approaches, scenic spots across the country are stepping up their efforts to market "sweetness". However, the ancient city of Mingshui in Jinan, known for its "poetry", appears to be unique in this craze - so far, its official WeChat public account has only released a poster, with extremely concise copywriting, with only one sentence: "How long have you not seen it?" Fireworks? With him." But such a simple question is like an affectionate call through the mundane life, hitting the softest place in our hearts.
Fireworks are always closely connected with those warm and beautiful moments. When this question gently falls in our hearts, we seem to travel through time and space, returning to those happy days of enjoying fireworks with our lovers, family, and friends.
However, in the current era of exhaustion and involution, many people are busy studying and working all day long, neglecting their lovers, relatives and friends around them, and gradually forgetting those simple and pure blessings. We forget to stop and enjoy the blooming of a firework, listen to the melody of an old song, and feel an affectionate hug. And this question is like a breeze, gently blowing away the fog in our hearts, allowing us to re-examine life and rediscover those forgotten beauties.
It is not just asking "how long has it been since you saw fireworks", but also asking how long it has been since we stopped to truly feel the taste of reunion, companionship and happiness. It is like a mirror, reminding us that life is not just work and responsibilities, but also the beauty and romance that can nourish the soul.
From a marketing perspective, the core of cultural tourism marketing is to provide a unique experience. Through the specific and graphic activity of "Watching Fireworks", Mingshui Ancient City not only promotes Qixi Festival tourism products, but also guides a kind of experiential consumption, attracting people to go out of their homes and personally experience the long-lost touch and beauty. This will further strengthen the emotional link between the scenic spot brand and consumers.
It is worth mentioning that this sentence itself is also very topical and shareable, and is very suitable for dissemination on social media. Through users’ spontaneous sharing and discussion, the influence of marketing can be further expanded. Coupled with the signature of the "Mingshui Ancient City Chinese Valentine's Day Event Tight-Lecked Planning Group", it has attracted the attention and interest of many potential tourists and brought people unlimited imagination.
From this, a seemingly simple sentence of "How long has it been since you watched fireworks?" may plant a seed of longing for beauty and seeking experience in consumers' hearts by accurately grasping the emotional value.
So, this Chinese Valentine’s Day, will you walk into Mingshui Ancient City to watch the long-lost fireworks?
Reporter: Shi Xiaodan Proofreader: Tang Qi Editor: Liu Meimei
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