donews reported on August 6 that there were recent media reports that Shiliyan Shampoo invited Mingdao, an artist from Hangzhou Wuyou Media Co., Ltd. (hereinafter referred to as Wuyou Media), to conduct a special live broadcast for the brand during the "618" period this year. 3 million yuan was actually paid.
In the end, after the entire live broadcast, the sales were only 348,000, and a large number of returns occurred within one month after the live broadcast, "the return rate reached more than half." The actual sales volume was only more than 2,000 orders, totaling more than 200,000 yuan.
In response to this, Wuyou Media recently issued a statement saying that recently, the special live broadcast of the cooperation between Mingdao and Shiliyan brands has attracted a lot of attention. In order to avoid some inaccurate statements to confuse the audience, it blamed the reason why the sales volume of the special live broadcast did not meet expectations. Yu Mingdao team and Wuyou Media gave a detailed explanation of the true situation of the cooperation.
The full text of Wuyou Media’s statement is as follows:
On June 14, 2024, Mr. Mingdao and the Shiliyan brand collaborated for a special live broadcast. In response to this cooperation, which has attracted media attention recently, we would like to give a detailed explanation of the cooperation: The Shiliyan brand is a new brand, and this cooperation is for the purpose of brand promotion, aiming to increase the brand's exposure and artist endorsement. We have never made any form of guarantee of quantity or other commitments.
Above During the cooperation negotiation stage, the third-party company (both a teacher and a friend) entrusted by the brand (Green Materia Medica) reached a consensus with us. We have fully fulfilled the contract content, including: a brand-specific live broadcast (live broadcast lasting 6 hours), authorizing relevant short video information flow slicing for 2 months, commercial launch and ensuring that the launch cost is not less than 500,000, etc.
In this cooperation negotiation stage, regarding the third-party company’s request for brand-specific cooperation, we clearly reminded at the early stage of the negotiation that "the brand is too new, and the risk of rashly doing a special event is too high." In this regard, the third-party company made it clear that this cooperation was for the purpose of endorsement and insisted on striving for cooperation. After the live broadcast of
, the brand asked us to refund the cooperation fee on the grounds that it was not satisfied with the sales. We actively negotiated and resolved the issue on the premise of legality and compliance, and proposed plans such as extending the information flow authorization, but all were rejected by the brand.
thanks all parties for their attention. Mr. Mingdao and Mingdao Live Room always adhere to the principle of legality and compliance. At the same time, they reserve the right to pursue legal measures for any behavior that deviates from the facts such as rumors, slander, threats, and manipulation of online trolls. We hope that everyone will work together to safeguard it. A healthy and orderly network environment and business cooperation environment.
-
-
-
-
-
-
-
-
-
-