△Guest Talk
Cover News Reporter Wang Yili Trainee Reporter Lei Yunhan
On the morning of August 4, 2024, the "Hundred Flowers Meet the Golden Panda" cultural salon was held in Chengdu. At the scene, Huang Jianxin, chairman of the Beijing Film Association, director of the Xiamen University Film School, and director Guo Fan, vice chairman of the China Film Association, vice president of the China Film Directors Association, attended the guest dialogue. They discussed the future of the "Golden Panda Award" "The driving role of new forces in the film and television industry was discussed.
Huang Jianxin:
Meeting emotional needs is the first priority
△Huang Jianxin
In what way should the Golden Panda Award effectively promote the growth of young film and television people? Huang Jianxin believes that movies are a highly publicized way of communicating emotions, so they will have a huge impact on ordinary people and audiences. This is also an important factor why young people like and are willing to devote themselves to movies. "We know that human beings talk about ideals and designs in an abstract sense, but in concrete terms, emotional needs come first, and movies can satisfy this characteristic."
In Huang Jianxin's view, young people like movies and even like to participate in them The film festival is, firstly, because of the content of the film itself, and secondly, because of the atmosphere of the film festival. The arrival of the film festival will also turn a city into a city of movies. People will be immersed in the atmosphere of the movie and will naturally be inspired. Huang Jianxin said that this is because people have a need to vent, and this is the charm of movies.
"Film is the art of young people." Huang Jianxin explained that the best way to explore is to establish communication with young people. Young people will use their intuition or needs to provide the film festival with a new scope or scope of desire and knowledge. The scope of this film festival can help the film festival to find out such a meaningful or to find out a rule. “I particularly hope that there will be such a media award. On the one hand, it can show its charm, and on the other hand, its comprehensiveness may in turn be an inspiration to those of us who are engaged in movies, content, and content services. "He said.
Guo Fan:
Technological innovation may change the form of movies
△Guo Fan
As a leading figure in the field of Chinese science fiction film directors, Guo Fan enjoys international reputation. At present, cutting-edge technologies such as artificial intelligence are affecting the changes in the film industry, and the "Golden Panda Award" is an international film and television cultural award. Talking about how the "Golden Panda Award" promotes new technologies to serve the development of the film industry, Guo Fan said that film Like secondary plants in the jungle, they are flourishing.
"It is also a hybrid art form that combines multiple arts." Guo Fan believes that with the development of new technologies such as AIGC today, perhaps in the near future, many art forms will blur its boundaries. He said, "Today's film creators strive to have stronger communication and interaction with the audience, so perhaps using new technologies, films will be a particularly emotional art form in the future that can express emotions."
Regarding the "Golden Panda Award" ", Guo Fan also has his own expectations. "The 'Golden Panda Award' may not only be a film or media award in the future, but there may be awards related to future art and some new breakthroughs. These are all future-oriented." Guo Fan said. He also expressed the hope that these awards will be interactive and can generate direct interaction and discussion with the audience, turning each award into a discussion-worthy vehicle.
(image according to the organizer)
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