Zheng Qinwen, who created a new history of Chinese tennis, has earned nearly 40 million yuan in endorsements last year, and may become the next queen of commercial value.
In the women's singles tennis final of the Paris Olympic Games that ended in the early morning of August 4th, Beijing time, 21-year-old Chinese player Zheng Qinwen defeated his opponent and won the first Olympic singles gold medal in Chinese tennis history, creating history in Chinese tennis.
Zheng Qinwen won the first Olympic singles gold medal in Chinese tennis history. Visual China Picture
Before the Paris Olympics, Zheng Qinwen had already reached the women's singles final at the Australian Open at the beginning of the year, becoming the next Chinese player to reach a Grand Slam singles final after Li Na. After
won the championship, many corporate brands also sent blessings to Zheng Qinwen on social media. According to an incomplete review by The Paper reporters, before the Paris Olympics, Zheng Qinwen had already secured cooperation with nearly 10 important brands.
In terms of cooperation with sports brands, Zheng Qinwen is a contract athlete of Nike and also a contract athlete of Wilson, a professional sports equipment brand under Amer Sports.
On August 3, 2024, Shanghai, a large Zheng Qinwen advertisement stood in a downtown district. Visual China Map
Nike released a new brand plan "Not everyone can be the winner" before the Paris Olympics. Zheng Qinwen shouted in the promotional video, "Should I smile? If I am willing to be second, then I will always be the winner." No. ”
Nike’s bets in the field of tennis have always been accurate. According to The Paper’s knowledge from Nike China, Zheng Qinwen has participated in the Nike National Youth Tennis Championships since he was a child. At the age of 10, he won the championship in the u12 group of Wuhan Station of the event. At the age of 11, he won the singles and doubles championships in the u12 group of the Nike National Youth Tennis Ranking Tournament. In 2015, 13-year-old Zheng Qinwen officially signed a contract with Nike.
Previously, Li Na, the last Chinese player to win a Grand Slam solo event, had a long-term close cooperation with Nike that began in 1997. Nike assisted the then 15-year-old Li Na in going to the United States for tennis training.
In addition to sports brands, Zheng Qinwen has also signed contracts with luxury brands, high-end beauty brands, technology and financial companies, as well as companies in tea drinks, food, catering and other fields.
comes from the above-mentioned brand’s official Weibo.
According to The Paper, which is not completely sorted out from official information, at the end of April this year, Zheng Qinwen became the health ambassador of the tea chain brand Bawang Tea Ji; in April, he also became Lancôme, a subsidiary of the beauty group L’Oréal Group. The "Little Black Bottle Ace Pioneer" of the brand; in the second half of 2023, he cooperated with the fast food brand McDonald's grilled chicken drumsticks; in August 2023, he became the brand ambassador of the natural nutrition brand Swish; in January 2023, he became the brand ambassador of PepsiCo A signed athlete of its beverage brand Gatorade; in October 2022, he became the brand spokesperson of dairy brand Yili; in August 2022, he became the spotlight ambassador of Ant Group. In addition, news on the official website of luxury brand Rolex shows that Zheng Qinwen is its spokesperson.
comes from Rolex’s official website
. Among them, Yili Group (600887.sh) and Ant Group (6688.hk) are A-share and Hong Kong-listed companies respectively.
Although it was his first time competing in the Olympics, the 21-year-old Zheng Qinwen did not disappoint everyone's expectations. According to previous reports by The Paper, starting from the French Open in 2022, Zheng Qinwen, who was only 19 years old at the time, started his rapid rise. Reaching the quarterfinals of the US Open in 2023, reaching the finals of the Australian Open in 2024, winning the WTA500 Zhengzhou Station, and winning the singles championship twice at the WTA250 Palermo Station...
Previously, many Chinese tennis audiences had expressed concern about the "Li Na Era" "The memory is still fresh in my mind. Li Na's brilliant performance on the court made her become the "spokesperson" of Chinese tennis for a long time, which brought Li Na great commercial value and was pursued by countless sponsors. , business records in the tennis industry are constantly being created.
Today, Zheng Qinwen is the most promising candidate to become the next sports superstar. Winning the Olympic gold medal has attracted her attention. Once he can aspire to win the Grand Slam singles in the future, this young Chinese golden flower will create his own "Zheng Qinwen Era".
According to previous reports by The Paper reporters, in the 2023 income list of female athletes released by Forbes magazine in December last year, Zheng Qinwen earned US$1.7 million in tournament bonuses and US$5.5 million in endorsement sponsorship income (approximately RMB 40 million), totaling With an income of US$7.2 million, he ranked 15th, becoming the first Chinese tennis player to be included in the list after Li Na. On the list, skier Gu Ailing ranks second.
It is worth noting that in Forbes' 2023 female athlete income list, 9 of the top 10 are tennis players, which shows the commercial recognition of tennis.
It is foreseeable that Zheng Qinwen's commercial value will "skyrocket" after winning the championship. The sports agency behind Zheng Qinwen is img, which also owns Chinese athletes such as Gu Ailing, Su Yiming, and Li Na, and is very good at business operations. Endeavor, the parent company of img, is the world's largest brokerage company.
According to media reports, Li Na’s annual income after winning the Australian Open was as high as 140 million yuan. Gu Ailing’s income last year also exceeded 150 million yuan. According to this calculation, Zheng Qinwen, whose income from bonuses and endorsement sponsorships last year exceeded 51 million yuan, it is not unreasonable for him to earn more than 100 million yuan this year. possible.
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