In the summer when cultural tourism consumption continues to rise, resident performances continue to create a buzz in Beijing: from the majestic Badaling Great Wall to the tourist-filled Happy Valley, from the revitalized century-old guild hall to the young and active new space, the form is flexible and Various types of performing arts resources are deeply rooted, opening up another scene for the "Performing City" besides gathering famous actors.
Immersive night scene performance "Dream Back to the Great Wall·Cranees from All Directions". Beijing Performing Arts Group/Photo courtesy
Highlighting the journey with text, showcasing the image of Beijing
The lanterns gradually came up, and one night, the Badaling Great Wall was brilliantly lit up in the night. At the foot of the Great Wall, a long scroll of human fireworks unfolds one after another: dance, folk music, acrobatics, folk arts, magic and other performances change scenery step by step. Intangible cultural heritage food stalls and cultural and creative shops are open all night, and business is booming... Songs and dances interweave light and shadow, integrating the glorious history of the Great Wall with The national spirit is “activated” and displayed. This summer, Beijing Performing Arts Group and Badaling Cultural Tourism Group launched the immersive nighttime performance "Dream Back to the Great Wall· Cranes from All Directions" once again stationed at the Badaling Great Wall. Last year, "Dream of the Great Wall: Cranes from All Directions" was performed 169 times in about half a year, opening a window to the mysterious charm of the "Night Wall" for 118,300 viewers.
"Guihe Night Painting". Beijing Performing Arts Group/Photo courtesy
Including "Dreams of the Great Wall·Cranees from All Directions", strong resident performances are continuing to boost cultural and tourism consumption, demonstrating Beijing's openness and confidence, and the coexistence of ancient and modern styles: the integration of "Guihe Night Painting" The natural scenery and myths and legends, such as the cruise ship wandering in the painting, are about to set sail; the large-scale sitcom "Menghua·Great Wall" focusing on the "Great Wall Cultural Belt" will be stationed in Beijing Expo Park this year, with more than 200 performances planned within a year, covering The audience is 500,000; at the Oya Guanchen Art Center adjacent to the "Bird's Nest", many acrobatic programs with extremely high "gold" content are combined into "Dragon Olympics" full of memories of Beijing's "Double Olympic City". Last summer, "Dragon Olympics" generated revenue of 4.84 million yuan from 258 performances. In May this year, "Dragon Olympics" will be on stage again, and the number of performances is expected to exceed 200.
Large-scale sitcom "Menghua·The Great Wall". Beijing Performing Arts Group/Photo provided by
Such a huge layout relies on Beijing’s deep, mature and top-quality resource accumulation. Take the Beijing Performing Arts Group, which has created large-scale resident performance projects such as "Dream of the Great Wall: Cranes from All Directions", "Night Painting on the Guihe River", "Dream of the Great Wall" and "Dragon Olympics", as an important new force in the construction of a "performing city". , there are 9 municipal state-owned art troupes under the Beijing Performing Arts Group, covering 13 art categories. Furthermore, "the group has signed strategic agreements with Yanqing, Miyun, Mentougou and Zhangjiakou, Hebei Province, etc., which has a good foundation for making efforts at multiple points to promote the implementation of more resident performing arts." said Zhao Jiachen, Party Secretary and Chairman of Beijing Performing Arts Group .
"Chongli Circus". Beijing Performing Arts Group/Photo provided by
The cultural golden business card of “Big plays come to Beijing” has already generated the radiation effect of “Big plays come out of Beijing”. In Zhangjiakou, the "Beijing-Zhangjiakou Sports Culture Belt" is transforming Winter Olympics traffic into more cultural tourism increments. In the past two years, Beijing Performing Arts Group has mobilized its Chinese Acrobatic Troupe and Beijing Children's Art Theater to jointly launch "Chongli Circus" and "2024 Beijing Zhangxue Ruyi 'Children's Voice' Art Festival". The former combines Chinese and Western elements , which performed 96 times last year and received a good response, and is expected to perform 40 more times this year; the latter has introduced popular children's dramas such as "Where is Chang'an" and "Always Love You" to the National Ski Jumping Center "Xue Ruyi" as well as carnival parades and art exhibitions. About 20 rich experiences will be provided, and nearly a hundred performances, games and other activities will be intensively carried out by mid-to-late September.
Revitalizing space and stimulating urban vitality
It complements each other with large-scale tourism resident performances that display the image of Beijing to the outside world, and high-quality literary and artistic resident performances that nourish urban civilization inwardly. They also inject new vitality into many urban spaces.
At the Star Theater Village, "Desperate Love" has been officially performed since December 2013. It has set a record for the most performances in a domestic small theater with 192 performances in a single run and the record for the longest consecutive performance of 7 months, more than ten years ago. Over the years, an actor who has grown up on the stage has been seen and recognized, and generations of young audiences have entered the theater hall. Stars Theater Village is not an exception. In recent years, new performing arts spaces in Beijing have sprung up and been continuously upgraded, making resident performances promising.
Panoramic immersive interactive theater "True Detective Zhao Goose 2".
In November 2022, Damai’s new space located in the Longfu Temple Cultural District was unveiled and put into operation. The opening drama, the immersive interactive drama "Now Opening the Market", will be in residence until the end of August 2023, with more than 200 performances; during the 2023 Spring Festival, it will be located in Baizi The Time Theater in Beijing's 22nd Court Art District is officially open for business, and the environmental musical "The Merchant of Venice" continues to reside; the Beijing 77 · Zhuoma "The birthplace", "True Detective 2" and "True Detective 2" have been stationed here for two consecutive years. At the end of July, the performance of "True Detective 2" lasted for more than 3 months. By the end of the season, the average attendance rate could exceed 90%.
focuses on developing new performing arts spaces with multiple formats. It is a testing ground for connecting young audiences and practicing cutting-edge concepts. Compared with traditional theater performances that come to an end after just a few performances, resident performances and new performing arts spaces complement each other and are "more likely to produce a brand effect." said Pan Pengfei, operations director of 77 Cultural and Creative Park. According to his observation, the well-received "Zhao Gan Ge" has successfully made more audiences aware of this unique park hidden in the backstreet of the art museum. Food and beverage consumption has been significantly driven by the performance. Inject rejuvenation.
A group of ancient buildings sleeping in the depths of time are also waking up. The dotted guild halls are a precious treasure left by history to Beijing. With the further advancement of "Guild Halls with Drama", the old space has new vitality. At the Pigment Hall, nine troupes under the Beijing Performing Arts Group have performed long-term performances such as the immersive Beijing opera "Teahouse" and the folk art drama "Memory of Nancheng - "Old Door God"". In the past three years, they have staged more than 200 performances.
Immersive folk art drama "Memory of Nancheng - "Old Doorkeeper"". Beijing Folk Art Troupe/Photo courtesy
Cultivate talents and drive industry development
Today, the ever-expanding resident performances are continuing to bring more industry exploration and thinking.
"In terms of content in building a 'Performing City', resident performances are a very important aspect and can drive the development of the whole chain of the performing arts industry." said Zhang Haijun, president of the Beijing Performance Industry Association. Li Chishen, the head and general manager of the China Acrobatic Troupe, shares the same sentiment. Taking the construction of the actor echelon as an example, China Acrobatic Troupe is currently deeply involved in the production and presentation of many resident performances such as "Dragon Olympics" and "Chongli Circus". "Many new generations Actors are driven to take to the stage as soon as possible and act independently. "Improving the ability to integrate resources is another topic raised by the market. In June this year, "New Techniques Stunning Four-International Circus Gold Medal Show" was held at the OCT Grand Theater in Happy Valley. The performance kicked off, bringing together outstanding works from nearly 10 countries. In this program, Zhongza's mission is not only to "perform", but also to "gather". It should be like a link and connect the threads, building a bridge for artists from all over the world to come together in Beijing to perform on the same stage.
"New Techniques Shocking Everyone - International Gold Medal Circus Show". China Acrobatic Troupe/Photo courtesy
Once upon a time, China Acrobatic Troupe was involved in the vicious competition in the low-end market. Many groups lowered ticket prices and continued to reduce costs. "One obvious consequence is that tourist audiences cannot see good shows." Li Chi said. Last year, Zhongza made up his mind to leave. Beijing is the cultural center of the country. As an art group rooted in Beijing, "our positioning is to create truly high-quality works that can benchmark the development level of the city of Beijing. In the long run, what we are dealing with is the acrobatics of the entire China." industry. "
"The international position suddenly opened up our horizons and forced us to keep moving forward and surpass ourselves," said Zhao Jiachen.In her view, in order for resident performances to be upgraded and developed, they must overcome the key challenge of talent shortage. "Resident performances rely on long-term and stable passenger flow, which requires us to reserve a highly qualified creative team." Based on "Dream Back to the Great Wall· Cranes from All Directions" "For example, the content of the performance changes every year, and the actors are constantly changing. The creative team must "have a market operation thinking, and also have the ability to refine creation, so that the performance reflects the characteristics and standards of Beijing, and the performance is always new. "At the same time, in terms of venues, funds, publicity and other levels, high-level resident performances call for the early implementation of relevant supporting policies to comprehensively help Beijing build an influential resident performance brand across the country and even the world.
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