Every reporter: Shi Puning Every editor: Tang Yuan
Today (4th) morning, the 37th Popular Film Hundred Flowers Award Science Fiction Forum and Chengdu Film Industry Special Promotion Conference were held in Chengdu. At the event site, more than 120 film and television-related projects were signed and implemented, with a total investment of more than 17 billion yuan.
Among them, 18 projects have been signed with an investment of more than 10 billion yuan, including major projects such as the "Digital Film and Television Cultural Tourism Industry Development Pilot Demonstration Zone" and "Visual China Audio and Video Business Headquarters Base Project".
As observed, this is not only a "Chengdu expression" for Chengdu to take advantage of the blooming flowers to show its far-reaching layout, but also sets up a broad stage for the vigorous development of Chengdu's film and television industry and provides unprecedented opportunities for cooperation.
Behind this, with the development of industrial carriers represented by Chengdu Film and Television City, the convergence effect of Chengdu's film and television industry is becoming more prominent, gradually building a complete industry chain of "film and television schools-film and television city-film and television institutions-film and television works" , are interlocking and mutually reinforcing. At the same time, the deep integration of industries under the "Film and Television + Cultural Tourism" and "Film and Television + Technology" models brought about by "Film and Television Industry +" has given rise to more growth curves.
With the exploration of market, talent, policy advantages and other dividends, and towards the goal of building a "western film and television industry highland", the potential of Chengdu's film and television industry will be further released.
Image source: Provided by the organizer
The trend of industrial agglomeration effect highlights
The film and television industry is a high-input, high-output industry with a long industrial chain, high professionalism in each link, and requires the support of a large amount of capital, technology and talents. Therefore, when measuring the film and television industry in a place, the “degree of agglomeration” is an important reference indicator.
How to improve the degree of agglomeration to form an agglomeration effect? Judging from international experience, building a film and television base is the best choice. The film and television base that gathers the upstream and downstream of the industrial chain can not only promote the development of the film and television industry, but also have a significant impact on the regional economy.
For Chengdu, Chengdu Film and Television City, established in 2019, has become a sample for observing the degree of agglomeration of Chengdu's film and television industry under the development idea of "building links - strengthening links - solidifying links". There are more than 290 film and television cultural and creative enterprises established here, and the added value of the cultural and creative industry will exceed 1.2 billion yuan in 2023.
Picture source: Chengdu Film and Television City
"Usually a team goes to the film and television base and can bring the work with them. In our case, you can come with the script, and even the actors are selected here."
According to Chengdu Film and Television Urban Management According to the relevant person in charge of the committee, Chengdu Film and Television City has a large-scale industrial carrier, ranging from filming, distribution, technology, and post-production, to film and television equipment rental, costume and prop supply, to living facilities, financial services, etc., which can meet the needs of various film and television dramas. shooting needs.
's better hardware carriers and related supporting policies have also allowed settled companies to continue to strengthen their determination to deepen the film and television industry here.
Take "China Comedy Dream Factory", one of the major projects signed at this forum as an example. This project was introduced by Chengdu Tianfu Kuanzhai Culture Communication Co., Ltd. and cooperated with the leading domestic comedy media company - Beijing Chunguang Good Culture Media Co., Ltd. (hereinafter) (referred to as "Chunguang Good Media") cooperation.
has been involved in the planning and production of variety shows since 2014. Chunguang Hao Media has created a number of high-quality comedy variety shows for the public, including " is on!" Sitcom ", " Happy Comedian ", " Happy Chinese ", etc.
"We hope to continue to make breakthroughs and innovations in the field of comedy and industry development, take root in comedy content, and launch a number of high-quality comedy works in Chengdu." said Xin Weijia, chairman of Chunguang Hao Media.
Taking this as a sample to zoom in, if Chengdu is regarded as a film and television base, this base that continues to grow bigger and stronger is becoming a fertile ground for the Chinese film and television industry to continuously produce high-quality works.
Last year alone, more than 50 film and television crews shot in Chengdu, producing a number of film and television masterpieces such as "Goodbye, Li Cola", " In the Octagonal Cage", "Hometown, Stay Well"..
Deep integration under "Film and Television Industry +"
"I met the crew by chance on the first day I came to Chengdu (travel), and while I was waiting for milk tea, I saw the stars filming." Open the social media platform, and the above scenes will cause confusion from time to time. "Screen swiping" of different scales.
Since last year, the phenomenon of one drama making a city popular has spread like wildfire, becoming a new business card of urban cultural tourism. Just like the innovative expression of "moving" the opening ceremony of the Olympic Games from the stadium, the city with rich shooting spots is itself a huge "film set."
In this regard, Chengdu has gorgeous natural landscapes such as snow-capped mountains, lakes, and grasslands, as well as modern cities, characteristic neighborhoods, cultural tourism attractions, parks and other urban scenes, which have attracted a large number of film crews to Chengdu to shoot and produce film and television projects.
As the "film and television + cultural tourism" model that has attracted widespread attention in the industry, the long-tail effect generated after a film and television work is broadcast and even during filming is attracting increasing attention.
For example, the popular TV series "Hometown, You're Safe" not only sparked a craze on the Internet about "finding the scenes in the show", but also related travel guides, providing a reference for netizens who want to experience the protagonist's life in Chengdu. .
Image source: Douban
At the same time, as an important part of the cultural industry, the film and television industry, along with the integrated development trend of "culture + technology", combined with local technical advantages, is also interpreting the Chengdu sample of "film and television + technology".
A typical example is that backed by the booming digital culture industry, Chengdu has brought more possibilities to film and television works, allowing literary imagination to shine into the reality of the screen -
In the science fiction movie " The Wandering Earth 2", The space elevator that appeared on paper was visually presented, which amazed countless audiences. The production of some of the shots behind the scenes was completed by the more vfx Chengdu team.
In fact, in Tianfu Changdao Digital Cultural and Creative Park alone, there are projects such as Tencent’s New Cultural and Creative Headquarters, ag e-sports, Cocoa Bean Animation, Putao Teng Animation, and Perfect Tianzhiyou. With the collision of creativity and the blessing of technology, It provides multiple “second growth curves” for the film and television industry.
Judging from the projects signed at this forum, projects including the Visual China Audio and Video Business Headquarters and the Zhanxinzhanli Metaworld National R&D Headquarters all refer to "culture + technology".
It is foreseeable that Chengdu’s “film and television + technology” will have more “games” that the industry is looking forward to.
The potential will continue to be released
Similar to the development rules of most cultural industries, the development of the film and television industry also needs to rely on innate conditions and acquired factors such as profound cultural resources, advanced technological foundations, and favorable policy environments.
In addition, when talking about the advantages of Chengdu's film and television industry, the huge market size and rich talent pool are two major factors that cannot be avoided.
Taking the market size of the film industry as an example, more and more film companies choose to conduct business in Chengdu, and Chengdu audiences also show their love for watching movies. During the 2024 Spring Festival, Chengdu's movie box office revenue reached 153 million yuan, ranking fourth among major cities in the country, with more than 3.3 million moviegoers.
Behind this, there is also strong hardware support - there are 318 cinemas in the city, with advanced equipment such as cinityled theaters and imax theaters.
Talking about talents, a story circulating in the film and television industry is that when the filming of "The Octagonal Cage" started in Chengdu Film and Television City, the film's female lead Zhang Yitong was still a student of Sichuan University of Communication when she participated in the filming period.
What most people don’t know is that Chengdu Film and Television City is a typical industrial park with school-site cooperation. Sichuan University of Communication is actually located next to the park, and the latter has nearly 30,000 teachers and students in film and television.
In other words, Chengdu's film and television industry has a "new force" on the one hand: there are more than 1,300 film and television companies, and the total number of employees in the film and television industry has reached more than 100,000.
On the other hand, there is also a "reserve army": dozens of higher education and vocational colleges in Chengdu, including Sichuan University of Communication and Sichuan Film and Television Institute, have film and television-related majors, with 220,000 students studying film and television.
At this forum, the strategic cooperation project of the "Digital Film and Television Culture and Tourism Development Pioneer Demonstration Zone" jointly built by the school and the city was also one of the major projects.
At the 2024 Chengdu Film and Television Work Symposium held in June, Chengdu also revealed its "small goals" in the film and television industry: to promote the high-quality construction of a "film and television capital" and create a new highland for the western film and television industry. With the help of film and television The industry further enhances the city’s reputation and attractiveness.
During this period, combined with observations from the industry and academia, it appears that against the background of continuous technological advancement and growing market demand, the potential of Chengdu's film and television industry will continue to be released in the process of integrating the upstream and downstream of the industry chain.
During this period, with the production and launch of more high-quality film and television works, as well as further integration between industries, Chengdu's film and television industry is expected to stand at a new starting point, thereby promoting the prosperity of China's film and television industry and participating in global film and television Play a more active role in industrial exchanges and cooperation.
Daily Economic News
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