People's Daily Online, Beijing, August 4 (Reporter Liu Wei) According to real-time data from the online platform, as of now, the total box office of movies (including pre-sales) in the 2024 summer season (June to August) has exceeded 8 billion yuan. " catches the baby ", " silently kills " and " there is a canteen near the cloud " are temporarily among the top three in the box office list.
This summer, going to the theater to enjoy an audio-visual feast has become a popular holiday lifestyle. A steady stream of new films is like a summer heat wave, continuing to boost the popularity of the Chinese film market and providing audiences with diversified viewing options.
In front of the big screen, from fascinating dramas, to heartwarming family comedies, to gripping suspense mysteries, each movie is like a ray of breeze in summer, making the audience immersed in light and shadow in its own unique way. Find fun in the intersection, release your emotions, and add luster to your summer life.
In order to better stimulate the audience’s enthusiasm for film consumption, the National Film Administration recently launched the 2024 National Film Benefit Consumption Season in Chengdu, Sichuan. This consumption season will last until October, covering major movie schedules such as summer, Mid-Autumn Festival, and National Day, benefiting movie audiences across the country. A total of more than 300 million yuan in movie viewing subsidies will be distributed, including point redemption, instant discounts on ticket purchases, and stacking of multiple coupons. Summer student “discounts” and other various forms of consumer discounts.
" decryption " " retrograde life " " White Snake: Floating Life " movie posters. Picture provided by the film producer
At present, the second half of the summer season has begun, and many new films of various types are ready to be released. The just-released movie "Decryption" is adapted from the novel of the same name by Mao Dun Literature Award winner Mai Jia, paying tribute to the unknown heroes on the hidden front; the realism-themed film "Retrograde Life", which has been pre-sold, focuses on the life of a delivery rider and shows the story of a small person. Real emotions; the upcoming animated film "White Snake: The Floating Life" draws nutrients from China's excellent traditional culture and interprets "Chinese romance".
Many industry insiders said that the summer season is an important period for the film market throughout the year, and the continuous release of high-quality films brings stable box office guarantees. Filmmakers must be brave enough to experiment in content creation, explore new narrative techniques and technical means, improve the artistry, appreciation and value of their works, and create high-quality films, so as to attract audiences into theaters in the long run and jointly promote the health of the Chinese film market prosper.
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