It's really unexpected that Xu Zheng's new film "Retrograde Life" has already caused huge controversy even before it was officially released.
Everyone’s complaints about "Retrograde Life" on all major platforms are inseparable from the word "fake". They feel that Xu Zheng has mastered the traffic password and used fake content to consume the lower class people.
Especially the sentence "poor people pay to watch rich people act themselves" touched the hearts of many viewers.
"Retrograde Life" has not yet been officially released, but the first wave of reviews has already been released. It seems that it is not as harsh as the netizens who complained just after watching the trailer, but the reviews are indeed polarizing. I can only say that the content of this movie is controversial. Not small.
Many netizens believe that the content of "Retrograde Life" is fake. They feel that stars like Xu Zheng can no longer imagine what life is like for people at the bottom. They also mocked that after Xu Zheng's performance, we will go back to enjoy life.
has not yet been officially released, but it has already encountered such widespread resistance. Has Xu Zheng's popularity collapsed so completely now?
It can be seen from the box office of "Retrograde Life" that although the total box office has exceeded 10 million, the first-day pre-sale box office was less than 2.5 million, and the box office on August 3 was only one million. Although This summer's summer movie box office performance has been sluggish, but for a celebrity like Xu Zheng, this result is still a bit poor, right?
From the "囧Mom" controversy to the controversy with Zhang Ting's investment, Xu Zheng's reputation has indeed declined year by year. Even when he was recording a variety show in April last year, Xu Zheng was boycotted by the people.
In May last year, it was reported that Xu Zheng had transferred assets, and Xu Zheng also quickly clarified.
At that time, Xu Zheng was filming a movie in Singapore, but this movie was also full of bugs. The plot was the same old-fashioned sensationalism, and it was Dr. Zhai's first movie as a director.
At that time, reporters took photos of Xu Zheng and Tao Hong's family shopping, but since then Xu Zheng has reduced the number of public appearances.
In the past, Xu Zheng would record major variety shows and help friends promote movies. In the past two years, he has obviously kept a low profile, but he is not completely invisible. He has gone to all major movie-related activities.
For example, he has participated in the Shanghai Film Festival, Weibo Movie Night, and Huabiao Awards, but he has lost the popularity and popularity he once had, and has become a bit marginalized.
Xu Zheng also often goes to the premieres of major movies, especially this year, he went to the premieres of several popular movies such as "Under the Stranger", "Decryption" and "Silent Kill".
It can also be seen from Xu Zheng's career plan in recent years that he has rarely participated in acting and directing works.
In the past two years, Xu Zheng has supervised many works, such as the musical "Myth of Love", and also supervised the production of "National Debt Storm" and "Pegasus Meteor".
As for some film works that have not yet been approved, Xu Zheng also has many of them, but there are only rumors and no details about Xu Zheng's director and starring works.
This year Xu Zheng’s company Zhenledao also announced a series of works, such as the upcoming "Be the Winner" starring Li Chen and Lu Jingshan, "Pegasus Meteor", and several online dramas to be filmed.
In June of this year, Goose Factory also announced the comedy series "囧囧" series co-produced with Xu Zheng. Therefore, Xu Zheng will supervise the production of five comedy series. I didn't expect that Xu Zheng could still develop the "囧 series" after so many years. ".
Xu Zheng, who no longer had a good reputation at this time, did not choose to direct or star in the "囧" series, but joined as a producer, which can be regarded as a successful low-key transformation.
His company, Zhenledao Culture, has indeed been doing well in recent years. As a production company, most of its works are hits. Xu Zheng was able to step back behind the scenes to make capital at this critical juncture because of his strength. Be strong.
Thinking back to the past few years, Xu Zheng absorbed a lot of nutrients from major comedy variety shows, which must have paved the way for him to work behind the scenes in the future.
This time "Retrograde Life" was something Xu Zheng wanted to shoot a long time ago. When Xu Zheng talked about the origin of the project, he was inspired by reading public accounts on his mobile phone and wanted to put some stories together.
I feel that this movie should be reliable in terms of material. After all, Xu Zheng feels that to be realistic, you must empathize with the audience to the greatest extent.
But looking at the filming time of "Retrograde Life", we are indeed in a hurry. The filming started at the beginning of the year and was completed on April 15th.
Arriving at this time really makes people feel nervous. It can be felt from Xu Zheng’s speech at the press conference for the premiere of "Retrograde Life". He hopes that the media will be merciful in front of some topics and introduce the true appearance of this movie. Enough.
Xu Zheng's popularity does affect the box office of "Retrograde Life", but if "Retrograde Life" is really well filmed, there is no need to be afraid, the audience will definitely not miss a good movie.
How the box office and reputation of "Retrograde Life" will be will be known after the movie is officially released.
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