Recently, a number of international sports celebrities, well-known actors, and hosts, including O'Sullivan, Fan Zhiyi, Wu Yue, Lin Gengxin, Cao Kefan, have appeared in various districts in Shanghai, appearing as "promotion officers" in Shanghai Culture and Tourism Iconic landscape. The video of them being encountered by passers-by was widely circulated on the Internet. While watching, netizens also gathered to check in and experience the "same style" cultural tourism scene.
O'Sullivan appeared in the alley of Siming Village, playing recreational ball with his uncle from Shanghai.
In order to fully promote the global spread of the Shanghai Cultural, Commercial, Sports and Tourism Exhibition and expand the influence of "Shanghai Summer" at home and abroad, at the Shanghai Municipal Party Committee Propaganda Department , under the guidance of the External Publicity Office of the Shanghai Municipal Committee, Shanghai Radio and Television Station collaborated with the city’s 16 districts to launch the “Meet Charming Shanghai in 2024” media integration campaign, sending a midsummer invitation to the world to “gather in Shanghai”. From August 2 to the end of September, 16 special programs and a series of short videos in Chinese and English will be launched continuously to explore the whole of Shanghai from multi-dimensional perspectives such as Shanghai-style urban archeology, Jiangnan cultural tourism cluster, diversion festivals and exhibitions, and cultural space shaping. New tourism routes, new scenes, and new experiences have formed a panoramic tour guide for enjoying beautiful scenery, viewing cultural museums, viewing exhibitions, listening to songs, and taking "sea exams" to fully demonstrate the beauty of Shanghai to audiences at home and abroad.
Shanghai is building the first stop for China's inbound tourism at a high level. The "Meet Charming Shanghai in 2024" media integration campaign attracts tourists from home and abroad to "plant grass" in Shanghai by bringing together the latest and brightest cultural tourism landmarks and cultural IPs in 16 districts. Create a collection of "in-depth tour" guide video manuals suitable for all ages.
Well-known actor Wu Yue
In the program, "Rocket" O'Sullivan, "General Fan" Fan Zhiyi, China's first F1 driver Zhou Guanyu, 2023 Magnolia Award winner Wu Yue, well-known pianist Kong Xiangdong, actor Lin Gengxin, Yue Opera Prince Zhao Zhigang, Shanghai Opera Famous celebrities such as Mao Shanyu, Shanghai Ballet Principal Wu Husheng, and nine-ball queen Pan Xiaoting will serve as cultural tourism promotion officers, recommending the most distinctive cultural tourism landmarks or cultural tourism projects in each district. It is worth mentioning that before the show was broadcast, a series of short videos had already become popular on the Internet. In particular, the quick-cut short video "Meet Charming Shanghai in 2024", dubbed by Fan Zhiyi, is explained in Chinese and English with a rich Shanghainese dialect, which sets off the landmark scenery of each district and is uniquely interesting.
"General Fan" Fan Zhiyi
The program will also explore a number of urban tourist and leisure neighborhoods, urban renewal projects and cultural tourism life circles, and produce a Chinese and English map version of the "city+" check-in guide route map; it will also invite people from the UK, France, Foreign friends from Belgium, Serbia and other countries recommended Shanghai’s cultural and tourism resources that are worth “visiting here”.
host Cao Kefan
special program will be through Dragon TV, STV News Comprehensive Channel, look at the news knews omnimedia matrix, shanghaieye international communication matrix, "News Square +" omnimedia matrix, district integrated media center matrix, BesTV, Oriental Pearl Mobile TV, etc. are released on all platforms; and are selected and translated into German, English, Japanese, Korean and other multi-lingual versions, through overseas social media matrix, European Television Union, Asian Radio and Television Union, UAE National News Agency, Associated Press and other channels Released to the outside world to further expand international communication.
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