On the 9th day after Guozhong Water Affairs (600187.sh) announced the acquisition of equity interests in Zhuji Wenshenghui and indirect control of Beijing Huiyuan, news came that Xian Xiaofang, executive president of Huiyuan Juice, had been dismissed.
In this regard, an insider told a reporter from the "Daily Economic News" that the news of Xian Xiaofang's dismissal was true.
Reporters learned that Xian Xiaofang was responsible for managing the sales team within the company, and her dismissal was part of Huiyuan Juice’s internal personnel adjustments. The person said the adjustment "will not have any impact on the company."
Reporters noticed that more than ten days ago (July 20), Huiyuan Juice's official Weibo showed that Xian Xiaofang also live broadcasted with Wu Rongzhao, chairman of Hongxing Erke, as "Huiyuan Juice CEO". According to public information, Xian Xiaofang has formulated a market strategy based on the "juice" track to "hit the tens of billions target in three years" since she became the executive president.
live broadcast preview poster. Image source: Huiyuan Juice official Weibo
Public information shows that Xian Xiaofang is a post-90s generation and does not have rich experience in the FMCG industry. She communicated at Shandong Technology and Business College in May 2018 and gave a speech She described how she transformed from a college graduate into a Huiyuan juice executive within three years. At that time, she was the CEO of the Sparkling Juice Business Unit in Huiyuan.
TVC, a product of Huiyuan, was broadcast on CCTV, with Xian Xiaofang appearing. Image source: Huiyuan Juice public account
Tianyan check shows that currently, there are 5 companies related to Xian Xiaofang, of which 3 companies have a status of "continuing" and 2 companies have been "cancelled". Among the three surviving companies, Xian Xiaofang is still the legal representative of Beijing Huiyuan Food and Beverage Co., Ltd. (hereinafter referred to as "Beijing Huiyuan"). At the same time, she also serves as a senior executive in these three companies.
reporters noticed that in September 2023, Beijing Huiyuan changed its legal representative, directors, managers, supervisors and other personnel. At that time, the legal representative of Beijing Huiyuan was changed from Zhu Yantong to Xian Xiaofang; Zhu Xinli (founder of Huiyuan Group) and Zhu Yantong also withdrew from the company's directors, managers, supervisors, etc.
Regarding the personnel changes of Huiyuan Juice, there is speculation whether it is related to the acquisition of China Central Water Affairs. On July 22, Guozhong Water Affairs issued an announcement on the planning of a major asset restructuring, announcing that the company was planning to acquire Zhuji Wenshenghui shares. After the acquisition is completed, Guozhong Water will hold a cumulative registered capital of no less than 816 million yuan in Zhuji Wenshenghui, accounting for no less than 51% of the registered capital, and will become its controlling shareholder and the controlling shareholder of Beijing Huiyuan.
In this regard, the above-mentioned insider told reporters that the adjustment of is an internal decision of Huiyuan and has nothing to do with the acquisition of China Water Affairs. "It just coincides with the announcement of China Water Affairs. China Water Affairs has not yet become a controlling shareholder, and there is great uncertainty about whether the announcement they issued (announcement on planning a major asset restructuring) will be successful."
"Daily Economic News" The reporter also immediately asked Junior Water Affairs about this matter, and the other party responded: "Huiyuan's personnel changes this time have nothing to do with Junior Water Affairs. We only found out after reading the reports. We are not yet in a position to influence their replacement. ). "
Guozhong Water Affairs also stated in a previous announcement that the company's acquisition of Zhuji Wenshenghui's equity is still in the preliminary planning stage, and there are major uncertainties as to whether the relevant matters can ultimately be implemented and the specific progress of the implementation. The
choice financial terminal shows that after the announcement of the planned major asset restructuring, from July 22 to July 30, the stock price of China Water Affairs achieved 7 consecutive daily limits, with a cumulative increase of 96.13%, and the company's market value also increased from around 3 billion yuan. to more than 4 billion yuan.
However, on July 31, China Water’s stock price took a sharp turn, falling 9.54% that day. On August 1, the stock price of Interchina Water continued its decline. As of the close, it closed at 2.48 yuan per share, down 9.82%, with a total market value of 4 billion yuan.
Source: Daily Economic News
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