Chapter one, ascend; chapter two, exit; chapter three: the return of the queen. A few months after the death of Zong Qinghou, the head of Wahaha, Zong Fuli, the "legitimate daughter", experienced several ups and downs. On July 18, news of Zong Fuli’s resignation from Wahaha sprea

Chapter 1, ascend; Chapter 2, exit; Chapter 3: Return of the Queen.

A few months after the death of Zong Qinghou, the head of Wahaha, Zong Fuli, the "legitimate daughter", had several ups and downs.

, Zong Fuli announced her decision to resign from her position as vice chairman and general manager of Wahaha.

One stone stirred up a thousand waves. The smell of cold tea for this person is too strong.

still remembers that five months ago, when Zong Qinghou passed away, people lined up outside Wahaha Company to pay their respects.

It was raining in Hangzhou, and strangers brought flowers and ad calcium milk.

At that time, Zong Fuli was the popular supporter of Mr. Zong, and she replaced her father on the front desk of Wahaha.

Faced with the identity of the heir, she was calm and generous, sincere and sincere at the memorial service, and greeted the process in an orderly manner.

Wahaha Group’s attention has almost reached the highest level in history, and both Wahaha’s online and offline products have been swept away by the public.

At that time, no Wahaha staff came out to question her.

Therefore, the public reaction is now fierce, and the first batch of public opinions are somewhat angry:

How long has Mr. Zong been gone, and you can’t wait to push his daughter out of the position? ‍‍‍‍

A female camp encouraged her: Come on Zong Fuli, don’t give up the world you want to others. In the comments section of the

video platform, Zong Fuli’s fanatical man-hunting faction has risen again:

They are not begging for help like before, but they have more "wolfish ambitions". claims to stand up and save the princess in distress...

Public opinion was aroused, but within four days, things took a turn for the better.

Wahaha issued a statement: All previous speculations have been dismissed. Zong Fuli has returned to her position and will continue to perform her duties.

This wolf-crying drama did not calm the public’s speculation about Zong Fuli’s incident, but instead pushed the discussion to a climax. Did

fail in internal fighting? Or is it the return of the king?

Real-life version of the Battle of Inheritance

Bloodline, Gender, and Gossip

Zong Fuli seems to have really fallen into the family version of "Game of Thrones." In this capricious script, there are at least a few forces fighting among themselves.

The first force is the battle of blood. Legend has it that he is the child of Zong Qinghou's second wife, and he competed with her for inheritance rights.

sounds pretty silly, but the source of the information is from a well-known financial media boss.

In the eyes of the public, Zong Fuli is the "only daughter of the Zong family".

But Mr. Zong and his second wife also have two children. The dispersion of inheritance rights may divide Zong Fuli’s equity.

Not to mention, two unfamiliar names actually appeared in Wahaha’s equity list, named Zong Jieli and Zong Jichang.

But no more public information could be found about these two people. The Zong family is so complex that it is difficult to conclude that they are Zong Fuli's younger siblings, or maybe they are relatives...

Compared with this vague rumor, what follows One piece of information is enough to make it more concrete.

Zong Qinghou’s younger brother Zong Zehou posted a post on WeChat Moments to express his gratitude to his niece, commenting on Zong Fuli:

“She did the opposite, with full firepower and sharp edge”…

Zong Fuli’s resignation information is still available Without finalizing the decision, he announced in advance that "it's a good thing". It's hard not to make the public think - Zong Fuli, did you lose the internal fight?

Zong Zehou’s reply also brought up the second force in the incident - the battle for equity.

This is related to the rationality of Zong Fuli's succession.

As the eldest daughter of Zong Qinghou, Zong Fuli is undoubtedly the second generation of the company. However, Wahaha’s complicated ownership structure makes Zong Fuli’s position as the top leader of Wahaha not so legitimate. ‍

Relevant data shows: Hangzhou State-owned Assets Supervision and Administration Commission holds 46% of the shares and is the largest shareholder of Wahaha. Followed by Zong Qinghou, accounting for 29.4% of the shares.

Wahaha's managers and employees also accounted for 24.6% of the shares...

Due to Zong Qinghou's high moral character during his lifetime, he was elected as chairman even though he did not hold the largest share.

Although Zong Fuli has inherited Zong Lao's shares, she still needs the consent of other shareholders to reasonably serve as the current chairman.

According to Zong Zehou, Zong Fuli's acting style is too rigid and flexible, and it seems that she is not favored by the senior people in the company...

In other words, the shares she holds may not really support her to hold the top position in Wahaha. Top spot.

This embarrassing situation is really like the opening of "Game of Thrones", where Daenerys is attacked from all sides by a crowd of men:

The deceased father, the (suspected) brother who is holding him back, the clan waiting to be managed, the broken her...

However, this is not a pure battle of successors. The world is bustling for the benefit of the future, and the world is bustling for the benefit of the future.

Behind the suspicion of Zong Fuli’s power struggle is a more cruel business war.

In 2013, Wahaha Group swept the beverage market and achieved a revenue of over 70 billion.

Zong Qinghou was in the limelight for a while, and Wahaha's peak also stopped here. In the following years, Wahaha's revenue did not break through.

The wind of the era will not always blow in one direction.

Self-media and Internet information are wildly competing for consumers’ attention, and all kinds of milk tea and coffee brands are emerging one after another.

Today's beverage market is filled with Bawang Chaji, Gu Ming, Manner, Starbucks...

Various sweet waters, sports drinks, zero-sugar sparkling water, and low-calorie milk tea have also dominated the preferences of young people.

What is the problem with Wahaha?

The aging problem of products is prominent, and there have been no big hits since Wahaha Calcium Milk.

So far, when we talk about it, we still think of Shuangwaiwai, ad calcium milk, purified water... Even the most "fashionable" Nutrition Express is a 20-year-old product.

As early as more than ten years ago, Zong Qinghou wanted to "create another Wahaha". He had been involved in the dairy industry, wine industry, real estate... but none of them were satisfactory.

In order to make Wahaha follow the footsteps of young people, Zong Fuli spared no effort to carry out new actions:

opened pop-up stores, promoted joint brands, hired top celebrity Wang Yibo as an endorser, and launched nearly 300 new products.

However, these selling points are too trendy, and ultimately they are not suitable for the sinking market where Wahaha truly dominates.

Huxiu data shows that since 2015, Wahaha’s annual revenue has dropped sharply, and has remained at around 50 billion since then, which is still far from the 100 billion plan set by Mr. Zong.

The problems Zong Fuli faces today are not only internal worries, but also external ones.

How do female entrepreneurs find their way out?

There is hope, through the tribulations

In "Game of Thrones", there is an Iron Throne made of weapons, symbolizing the highest power.

Dragon mother Daenerys has overcome obstacles all the way, died in the ashes, recruited troops, and just embarked on this road to power and glory.

Zong Fuli, who is only 42 years old, has already sat on Wahaha’s Iron Throne.

But the people in the audience may not necessarily listen to the person on the throne - the quality and strength that can defend the country are no less than those who conquer the country.

If she wants to gain a firm say, Zong Fuli is destined to leave the shadow of her parents and start her own song of ice and fire.

The story of the second generation's succession is always tinged with the rose color of the game world.

Obviously, Zong Fuli is not an ordinary person who just "goes home and inherits the company" for fun.

htmlZong Fuli, who was born in 282, is only 5 years apart from Wahaha, which was founded in 1987.

Her personal growth almost goes hand in hand with the history of Wahaha's struggle. During her ten years of study, she watched the Wahaha Nutritional Food Factory rise from the ground, and also watched the birth of AD calcium milk, eight-treasure porridge, purified water, and Nutrition Express...

She counts Diligently, joined Wahaha after returning from studying abroad at the age of 22. He started at the grassroots level of production management at the base and slowly learned experience.

She spent three years taking charge of Hongsheng Beverage Group, a downstream enterprise of Wahaha, and expanded the upstream and downstream industrial chain.

Her attitude is also very sharp. The first time she broke into the public eye was when Wahaha changed its spokesperson.

At that time, she was sharp and sharp, like an unsheathed sword, speaking outright.

Later, everyone was thankful that she had a sharp eye and replaced Wang Leehom, the loser, in time.

But few people know that the spokesperson she chose later was the 65-year-old Zhao Yazhi.

Many years ago, everyone could not understand her operation, but now, we have to admit that Ms. Zong’s vision is advanced.

She is also ambitious and decisive in the company. She cannot stand that some older executives are content with the status quo, have no flexibility, and do not want to make progress. She will mobilize personnel in a timely manner.

According to statistics from Ifeng.com's "Eye of the Storm": This year, at least 15 veterans of Wahaha have withdrawn from core positions in the branch.

It may be like what Zong Zehou said: it is hard and easy to break, and it will offend people.

But in Yang's view, a woman's real maturity and strength is when she faces the real society and real human nature.

Face everything you hate, control everything you despise, acknowledge the cruelty of the jungle, and learn to use the rules to deal with men and women, step by step, to compete for high economic and power positions.

believes that Ms. Zong Fuli has her own plans in the future.

The running water does not compete with each other, but the competition is endless.

is just like Dong Mingzhu, also 42 years old, who was promoted to deputy general manager of Gree Sales Department and has experienced many obstacles in his career.

Even though she has experienced a lot of controversy along the way, she has always taken one breath and challenged the world with her attitude.

There is also Tao Huabi, who is in her 70s. In the past few years, she chose to come back as Lao Ganma and vigorously promote changes in the company.

re-upgraded the sauce formula materials, adjusted Laoganma’s production methods, and developed multiple production lines.

has allowed Laoganma’s performance to rebound, with revenue reaching 5 billion.

Beauvoir once said: "The great luck of a man is that he must embark on an extremely difficult road, whether as an adult or as a child, but this is the most reliable road."

Compared with men, women want It’s harder to make your way in business, but that doesn’t mean it’s impossible.

In all the narratives of protagonists overcoming obstacles, we hope to see more women, and hope that more heiresses can reach Nirvana and ascend through the tribulations.