[Source: People's Daily Commentary]
Chat for a while before going to bed, there is a world in dreams. Good evening, listeners.
Not long ago, there were media reports that many people fell off the track and were injured while competing in a large-scale variety show, which attracted a lot of attention. While discussing topics such as whether the injured would receive compensation, some netizens were surprised to find that outdoor adventure programs were always on. There is no threshold for participation, all amateurs are on stage, and some don’t even do much editing or packaging. What has made outdoor variety shows so popular for so many years? Today, let’s talk about this topic.
Judging from the current model, outdoor variety shows basically set up large-scale sports checkpoint facilities outdoors, requiring contestants to complete the levels in sequence within a limited time, testing their physical fitness and skills such as climbing, jumping, balance, and endurance. Compared with the "slow variety show" of life style, Outdoor Challenge is an out-and-out "fast variety show".
According to media reports, the rise of domestic outdoor variety shows can be traced back to the beginning of this century. With the successful hosting of the 2008 Beijing Olympic Games, a nationwide sports craze was set off, which also led to the development of TV sports programs. Some TV program producers have innovatively combined sports with variety shows to create outdoor variety shows that not only test personal physical fitness and skills, but also refresh the viewing experience. According to incomplete statistics, from 2008 to 2015, no less than 7 satellite TV channels have launched water adventure programs, which shows how popular they are.
Shandong Radio and Television Station's water challenge program " happily rush forward " has been with the audience for 15 years since it was broadcast in 2009. Picture source network
Many people born in the 80s and 90s have such scenes in their childhood memories: families gathered in front of the TV, watching the show where the contestants were gearing up, eager to try, and were thrown into the water by all kinds of unexpected tricks. "It made me laugh out loud. The facilities are brightly colored and the levels are simple and clear. Even if you fail, you will fall into the water, creating a visually refreshing feeling. The contestants jump, dodge, or persist. Every step they take to overcome the level touches the hearts of the audience... When the categories of variety shows were far less diverse than today, outdoor variety shows had already become a "food-for-dinner" and "popular hit" by virtue of their family-friendly nature.
In recent years, the TV and online variety show markets have maintained rapid growth, and the number of programs has exploded. In the increasingly "involved" track of variety shows, from borrowing existing models to developing their own links, from conceiving new competition systems to using new technologies, from competing for star lineups to competing for hot topics, the producers have tried their best to compete. It has become increasingly intense. How to win the audience and remain popular for a long time has become a difficult problem facing variety shows. From this perspective, outdoor variety shows, as "evergreen trees", may bring some inspiration.
Some people say that a truly good program has a unique soul. As far as outdoor variety shows are concerned, they use sports as the background and challenge as the goal. There are no complicated rules or script designs. The sense of passionate competition and the sense of funny atmosphere meet. The unique temperament that is both contrasting and consistent may be its charm. . The contestants on the field may be victorious or frustrated, with different results, but they have all achieved a self-challenge; the audience outside the field may be regretful or happy, with different feelings, but they are all immersed in their attention. The program conveys the attitude of challenging oneself and enjoying sports, and also provides full emotional value. From a production perspective, programs can be recorded continuously in the same scene, and the cost is "visibly" low. With streamlined process design and extreme cost control, this type of variety show has successfully achieved "continuous updates for many years" and maintained a place in the fierce competition.
And "continuously updated for many years" is not static. The track facilities and level design will be updated from time to time, and multiple tracks with different difficulty levels are also designed. Some programs are also adapted to local characteristics and seasonal festivals, and launch "limited editions" to create a sense of freshness.Interestingly, although they are "old-timers", they also actively embrace "new changes". Many programs will actively adapt to the needs of new media communication and cut long challenging videos recorded in horizontal screen into short fragmented videos that can be played in vertical screen. It has even launched an accelerated version of "Speed Pass" and a "Falling Collection" to challenge losers, etc., to meet the content needs of different audiences as much as possible, and to help outdoor variety shows increasingly enter the new media stage.
Sports is a topic that will never go out of style, and happiness is a pursuit that will never give up. Spending very little attention and gaining a great sense of experience, who wouldn’t want to have such simple and pure happiness? Of course, there are thousands of "runways", and safety comes first. Regardless of whether a variety show is "fast" or "slow", it can only be popular for a long time if it provides a safe environment for self-expression and enough space for emotional release.
This is exactly what it is:
Brave endeavors and failures are both wonderful,
Safety and innovation are the only things that last.
Good night everyone!
(Text丨Xiang Yang)
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