Zhongqingbao , was subject to compulsory measures and was not disclosed for 8 months.
author | Gao Yuanshan
editor | Wu Lijuan
source | Yema Finance
"The No. 1 online game stock" Zhongqingbao (300052.sz) has made headlines again! This time the protagonist is Zhang Yunxia, one of the actual controllers! That is to say, the wife of Li Ruijie, another actual controller of Zhongqingbao, who has attracted media attention before, is the mother of Li Yilun in Yuanverse Wedding.
The news about Zhang Yunxia is even more shocking. Last year, relevant departments took compulsory measures against Zhang Yunxia. It was not until Zhang Yunxia received the "Decision not to prosecute" and the "Decision to lift bail pending trial" that Zhongqingbao made an announcement. At this time, eight months have passed since the incident occurred, which seriously violated the laws and regulations related to information disclosure by the China Securities Regulatory Commission and the exchange.
Sure enough, On July 26, Zhongqingbao announced that it had received the "Decision on Administrative Supervision Measures" from the Shenzhen Securities Regulatory Bureau. ordered Zhongqingbao to make corrections to prevent such violations from happening again, and to submit a written report after the corrections are completed. At the same time, the Shenzhen Stock Exchange also issued a regulatory letter requiring the board of directors of Zhongqingbao to pay attention to the above issues and make timely rectifications.
As of July 30, Zhongqingbao closed at 11.78 yuan/share, with a market value of only 3.1 billion yuan. Compared with the recent high of 42.63 yuan/share in November 2021, has fallen by about 72%.
The actual controller was arrested for refusing to execute the judgment and ruling.
According to Zhongqingbao’s belated announcement, this is how it happened.
Zhang Yunxia, one of the actual controllers of Zhongqingbao, was arrested on December 29, 2023 by the Futian Branch of the Shenzhen Municipal Public Security Bureau for allegedly refusing to execute the judgment and ruling during the settlement of the civil dispute case due to a debt dispute case. Compulsory measures were taken and the "Decision on Release on Bail Pending Trial" was received. After being arrested, Zhang Yunxia's family applied for her release on bail pending trial, and Zhang Yunxia subsequently fulfilled all arbitration awards related to the debt dispute. In the end, the Shenzhen Futian District People’s Procuratorate decided not to prosecute Zhang Yunxia.
Source: Can Gallery
The company also stated that Zhang Yunxia did not hold any position in Zhongqingbao, and the case procedure has been concluded. The above incidents will not affect normal operations. The company's daily operations are operating normally and all work is carried out in an orderly manner.
In addition to being one of the founders and actual controllers of Zhongqingbao, Zhang Yunxia also holds many other positions. includes: Vice Chairman of Shenzhen Baode Investment Holdings Co., Ltd., Chairman of Shenzhen Pengde Venture Capital Co., Ltd., and Chairman of Baode Computer Systems Co., Ltd. She and her husband Li Ruijie indirectly hold 16.82% of Zhongqingbao's shares through companies such as Power Technology and Power Holdings. As much as 93% of these holdings have been pledged for financing, and the Shenzhen Stock Exchange paid attention to it in the "2023 Annual Report Inquiry Letter" issued to the company.
Another actual controller, "Big Mouth" has attracted attention.
Zhang Yunxia's husband, the other founder and actual controller of Zhongqingbao, Li Ruijie, is a man of temperament. He has attracted attention from the outside world many times before because of his unobtrusive speech.
On June 29 last year, Guizhou Jinsha Ancient Wine Co., Ltd. (hereinafter referred to as "Jinsha Ancient Wine") held the 2023 Guizhou Sour Wine Association Expert Tasting Meeting in Guizhou. Li Ruijie, who is also the chairman of Jinsha Ancient Wine, revealed that currently Jinsha Ancient Wine has contacted KPMG, CICC, , Jingtian & Gongcheng and other listing coaching institutions to start preparations for listing, and plans to complete the Hong Kong stock listing in 2027. The action of
also attracted market attention. On July 5, wine commentator and analyst Cai Xuefei posted a video on his video account with the title "Jinsha Ancient Wine is going to be launched, will it be on the night market or the vegetable market?" In the video, Cai Xuefei ridiculed that Hong Kong stocks The preparation period for the launch of wine is generally one year, and Jinsha Ancient Wine announced its launch five years in advance, which is obviously a good news.
Cai Xuefei also said happily at the end of the video: "The existence of Jinsha Ancient Wine fully proves that the key to making wine is persistence, shamelessness, persistence is shameless!"
This video was quickly forwarded to Moments by Li Ruijie, who was angry And said, "You're right, making wine is persistence, shameless persistence. This guy has forgotten the epidemic and the failure of A-shares in xx. is really: ignorant? Don't pretend to understand. , understand and pretend not to understand. In a word, you know a fart, fart! "
Source: WeChat
Cai Xuefei quickly responded again. First, regarding the impact of the general environment, Cai Xuefei pointed out that even under the 2022 epidemic , there are still many companies growing in the Chinese liquor industry. According to data from the China Liquor Association, in 2022, designated liquor companies achieved sales revenue of 662.65 billion yuan, a year-on-year increase of 9.6%; profits were 220.17 billion yuan, an increase of 29.4%.
Secondly, regarding the Hong Kong stock listing plan, Cai Xuefei said that Since 2020, the list of reserve enterprise resource libraries for listing in Guizhou Province has been released four times. After 2021, Jinsha Ancient Wine has not been included in this list again. just saw that it was not listed on the domestic main board, but it said it would go to the Hong Kong stock market? Most of the coincidences in the world are actually premeditated!
At the end, Cai Xuefei joked, "Chairman Li always mentions farting when he talks. I think this is not good. It is not only insulting to politeness, but also goes against common sense, because everyone farts. The difference is whether it smells bad or not." Smelly, noisy, and it is said that smelly and loud farts are a sign of intestinal health. Chairman Li can think of farts because of my few words, which shows that he must be in good health. "
Liquor company director . This battle between CK Hutchison and self-media people in the industry has naturally attracted industry attention. Liquor industry marketing expert Xiao Zhuqing said, "The chairman of a listed company is the first spokesperson for the corporate image and brand image of the listed company, and is also a demonstrator of corporate culture. A corporate chairman who cannot control his emotions gets emotional over trivial matters. , It is really difficult to reassure the melon-eating public. The market value management of such a company after its listing is worrying. ”
In fact, this is not the first time that Li Ruijie has spoken for his own products. On April 11, 2022, the self-media "Ma Fei Channel 9" published an article "Digital Collection = Metaverse? Treat selling wine as acting?". The article takes the new model of "Yuanshi + Jiangjiu" developed by Jinsha Ancient Wine and Zhongqingbao as an example, pointing out that technology needs to be down-to-earth in serving enterprises and industries. Riding on the popularity and concepts is not a long-term solution.
Li Ruijie left a message and commented, " Do you know our Jinsha Ancient Wine? You know only a little! Pretending to understand if you don't understand! How dare you be so arrogant and domineering and criticize by name! Is it the knowledge structure that gives you such courage? "
Source: WeChat public No.
In fact, Li Ruijie’s violent temper has subsided a lot in recent years. As early as May Day in 2022, Li Ruijie was out of the circle because of his comments in group screenshots: “I want to blow up all of you”, “Buy yourself a piece of tofu and kill yourself” "Let's go", "Everyone will work overtime on May Day", "If you don't accept it, you will be fired immediately".
Source: WeChat
Subsequently, as public opinion developed, Li Ruijie took the initiative to submit a resignation report to the board of directors of Zhongqingbao! He and Zhang Yunxia's son Li Yilun took over.
The more widely circulated version of Li Ruijie's fiery temper is that more than ten years ago, Adobe sued Zhongqingbao for infringement, and Liao Aimin, a female lawyer from Beijing Jingwei (Shenzhen) Law Firm, negotiated with Zhongqingbao as Adobe's attorney. The two parties made an appointment at the Starbucks coffee shop in Nanshan Science and Technology Park, Shenzhen. During the communication, Li Ruijie suddenly lost his temper due to a disagreement and used a chair to drive Liao Aimin to the hospital. She was diagnosed with a concussion and required 6 stitches.
In addition, according to the "Southern Metropolis Daily" report, while attending the 2012 China Game Industry Annual Conference event dinner, 's fellow guest Li Ruijie suddenly clashed with the company's former vice president Wu Peng, injuring Wu Peng on the head. Afterwards, Wu Peng called the police and posted a Weibo message , which read: "What will you do when you are bitten by a dog?" This matter quickly attracted widespread attention.
Public information shows that Wu Peng was originally in charge of overseas business at Zhongqingbao. The aforementioned report also revealed that before Wu Peng resigned from Zhongqingbao at the end of 2011, Li Ruijie broke out. In the internal notice, he stated, "We must resolutely eliminate all money-losing goods in this department. Those who are not making money now and have no confidence in making money in the future, please get out immediately."
However, some readers think that Li Ruijie is genuine and dares to think and do it. , "Scholars can't say fart, that's an insult to elegance? If a boss or a company doesn't have some ideals, doesn't dare to think, doesn't dare to do things, and doesn't even dare to brag about being awesome, what kind of boss can he be? Lao Li has successfully listed two companies , one A-share, one Hong Kong stock, and there will be one soon. "
Picture source: WeChat public account
Li Yilun, the first person in "Yuanverse Wedding"
, because his father "worked overtime on May Day, I want to blow up all of you." Waiting for comments, Li Yilun, a "post-90s generation" who was appointed to take over as chairman of , has frequently spoken out for the Yuan Universe since taking office.
Li Yilun made his first public appearance as chairman at the 2022 Metaverse Consensus Conference. He mentioned that Zhongqingbao has laid out the Metaverse through the Baode Future City that combines the game "Brew Master" with smart cities.
According to an official WeChat article of Zhongqingbao on September 9, 2021, "Wine Master" is a "metaverse game" where players "can subconsciously construct the world and run the winery according to their own wishes and dreams"; At the same time, the wine brewed in the game can be picked up offline, thereby "breaking the dimensional wall" and realizing "the linkage between virtual and reality".
Picture source: WeChat public account
At 2 a.m. on January 3, 2022, Li Ruijie posted a Weibo: "Can't help but spoil the h5 version of Yuanverse's "Brew Master"..." On January 5, Zhongqingbao The stock price has reached its daily limit.
Source: Weibo
A few days later, on January 10, 2022, Zhongqing Bao announced that it planned to acquire 51% of the shares of Baode Assets held by the actual controller Li Ruijie, and also planned to change its name to "Paul Li De Metaverse Digital" Platform Co., Ltd." (hereinafter referred to as "Paul Lid"), the transaction price of is HK$0.
The Shenzhen Stock Exchange quickly issued a "Letter of Concern", requesting clarification on the rationality of the "zero yuan consideration" and whether the name change and other actions "intentionally create hot spots, gimmicks, etc." . Subsequently, Zhongqingbao also received a decision letter from the Shenzhen Securities Regulatory Bureau ordering corrections, and the relevant responsible persons received a warning letter and were taken to supervisory talks.
company and the actual controller continued to promote "Brew Master", and the Shenzhen Stock Exchange made targeted inquiries. On May 19, 2022, in its reply, Zhongqingbao disclosed that from February to May, the total recharge of "Brew Master" during the testing period was 2,444 yuan. After the player completes brewing in the system, Jinsha Ancient Wine will provide physical wine to complete the exchange, and both parties will recognize the income on a 50-50 basis.
The shares of Jinsha Ancient Wine are also indirectly controlled by Li Ruijie and Zhang Yunxia.
The concept of the Metaverse was hot at that time. Although the UI and gameplay of this game were quite controversial, the company's stock price experienced a rapid rise, from about 8 yuan/share to a periodic rise of 42.63 yuan/share in November 2021. At the high point, the increase was over 500%.
Five months after Li Yilun took over as chairman, and after the National Day in 2022, Li Yilun reproduced the online model based on his own wedding, and held a "Metaverse Wedding" that attracted the attention of the outside world.
According to reports at the time, ’s metaverse wedding was attended by thousands of people online. not only allows guests to watch the newlyweds enter and exchange rings at close range, but can also send blessings, share money, receive wedding candies, and draw iPhone souvenirs for interaction. Although the Yuanverse wedding sounds extremely cutting-edge and cool, some netizens complained that it looked like a QQ dance show.
Picture source: Weibo
Some investors complained that "it reminds me of "The Sims" published in 2000" and "the balloons are all angular, which is too difficult to deal with." However, in the following two trading days, Zhongqingbao's stock price totaled up nearly 10%.
Source: Weibo
Li Yilun held this Metaverse wedding mainly to build momentum for the company’s new product “Metalove Yuan囍”. According to the official introduction, this is a line based on real-world wedding ceremonies that simulates real-life scenes. Online multi-person real-time online application software allows users to participate and bless the newlyweds without going to the venue. However, this app can no longer be found in the , Apple, and Android app stores.
In addition, after Li Yilun became chairman, he also planned to spend 687 million yuan to acquire Guangzhou Baoyun, a company actually controlled by his parents Li Ruijie and Zhang Yunxia. However, it was terminated in November 2023 amid doubts about related transactions and acquisitions at a premium of 328%. the transaction.
Zhongqingbao's performance has been in poor condition for a long time: from 2020 to this year's first quarter report, net profit has been negative for 4 consecutive years; operating income in 2023 dropped year-on-year.
Source: wind
At the same time, companies have carried out capital operations many times in recent years. After acquiring Proton Internet, they have successively made announcements about the acquisition of Baode Assets, Guangzhou Baoyun and other companies. These acquirees, as well as Jinsha Ancient Wine, an important partner of Zhongqingbao, all have the same actual controller as Zhongqingbao - Li Ruijie.
Intraday Qingbao has made a series of actions in recent years. It can be seen that despite the poor financial data of , the company has closely followed hot topics and successfully attracted the attention of investors. On the other hand, it has continued to operate related assets and tried to The interests of the actual controller and the listed company are constantly intertwined.
As mentioned many times in a series of "Letter of Concern", "Letter of Inquiry" and "Letter of Warning" issued by the Shenzhen Stock Exchange and the China Securities Regulatory Commission or the Shenzhen Securities Regulatory Bureau, can correct the "creating gimmicks" and "hype stock prices to cooperate with the reduction of holdings"? ", "profit transfer", actual controller and company disclosure violations, etc. question . It is worthy of continued attention to prevent such violations from happening again.
What do you think of the news about the family of the actual controller of Zhongqingbao? Welcome to leave a message for discussion.
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