IT Times reporter Jia Tianrong On July 26, the 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy) 2024 opened at the Shanghai New International Expo Center. As a global IoT innovative enterprise and a leader in the semiconductor display industry, BOE

it Times reporter Jia Tianrong

html On July 26, the 21st China International Digital Interactive Entertainment Exhibition (chinajoy) in 2024 opened at the Shanghai New International Expo Center. As a global Internet of Things innovative enterprise and a leader in the semiconductor display industry, boe (BOE) once again joined hands with Huya Live and innovatively joined forces with 13 partners of the "best of esports esports high-level alliance" to use a larger booth area and more A wide range of technological products and newer interactive forms were unveiled at 2024 chinajoy, presenting a technological feast to the audience. At the same time, this year's chinajoy exhibition is also the first launch of BOE's benchmark brand series of touring exhibitions "Nihao boe" e-sports station.

boe (BOE) President Dr. Gao Wenbao said in an interview with "it Times" and other media that BOE attaches great importance to user experience, and through the extensive coverage of the e-sports ecosystem, it deeply penetrates the user group and understands the real needs of e-sports players and ordinary players. Gao Wenbao also gave a more detailed introduction to ads pro technology. ads pro technology is independently developed by BOE and is a unique top-notch technology in the field of liquid crystal display. ads pro technology is not only the mainstream liquid crystal display technology with the highest shipment volume in the world, but also the industry-leading high-end LCD display technology solution. The most widely used hard-screen LCD technology, terminal companies also regard ads pro as the first choice for high-end products.

Gao Wenbao specifically mentioned an indicator that is valuable to all consumers but is a cognitive blind spot: ambient light contrast! He said that most tests currently use darkroom contrast. This type of test data comes from extreme value data measured in a full dark field environment in the laboratory. It is actually an "IQ tax" and is meaningless for real use scenarios. The ambient light contrast under conventional indoor lighting is the contrast perceived by users in real application scenarios. It is also a key indicator that determines the user's real experience. It is the most valuable evaluation method. Ads Pro's ultra-high contrast performance in ambient light is the best in the industry. Far ahead.

Global first-tier brands of e-sports black technology gather together

As a brand display window and communication platform tailored for c-end consumers, the "Nihao boe" e-sports station not only shows more mass consumers the products made by boe ( The cutting-edge e-sports "black technology" empowered by BOE further explains the technological innovation concept of "concentrate on making the screen" and the value created for consumers.

Since the establishment of the "best of esports high-level alliance" in June 2023, its industry influence has gradually expanded, and leading brands have continued to join. This time at the Chinajoy site, boe (BOE) joined hands with agon, asus, Hisense, Savior, Mechanic, Mechanical Revolution, MSI, rog, Skyworth, Thor, Red Devils, as well as newly joined companies such as OnePlus and benq 13 The members of the alliance have brought a number of industry-leading e-sports black technologies, whether it is the e-sports competition area, the game experience area, the e-sports new product exhibition area, or the boe×rog e-sports space, boe×amd aipc tactical research room and other special areas , all empowered by BOE’s innovative technology. It comprehensively demonstrates BOE’s deepening cooperation with upstream and downstream enterprises in the e-sports industry chain to jointly create an e-sports ecosystem covering the entire link of hardware, terminals, content, and markets.

reporters learned on the spot that boe (BOE) 110-inch 8k ultra-high-definition naked-eye 3d large screen has broken through the innovative height of naked-eye 3D display with its advantages of ultra-high definition, ultra-high resolution, multi-viewpoints, wide color gamut, etc., and can achieve 1 The screen depth of more than 1 meter brings a strong visual impact to the audience. The agon ag275qzw monitor supports an ultra-high refresh rate of 260hz and provides players with high frame rate and low-latency game quality with a fast response time of 1ms gtg, ensuring a smooth and silky gaming experience.

rog Jueshen 27 xg27ucs monitor supports 4k ultra-clear resolution and 178° wide viewing angle. Players can get clear, consistent and delicate picture effects from all angles.The Red Magic mobile phone is equipped with a 6.8-inch flexible OLED full screen exclusively provided by boe (BOE), with a screen-to-body ratio of 93.7%, bringing users the perfect experience of a true full screen without holes... A series of technologies such as boe ads pro and boe α-mled The e-sports black technology products empowered by the brand have attracted many viewers to experience them with their high-definition and smooth pictures and cool technological appearance. They fully reflect the charm of display technology and highlight BOE and "best of esports". "High-Level League" is growing in appeal and influence in the field of e-sports.

BOE layout new e-sports force

At the event, the "Fearless Contract" benchmark third-party event - the second boe Fearless Cup "Fearless Contract" Challenge also announced its official launch. The "IT Times" reporter learned that the event will last for two months and is divided into four major tracks: national, anchor, college and boe employees. The finals will be the finale of the boe ipc conference in early September at the Beijing Yizhuang E-sports Center.

boe (BOE) hopes to tap more new Chinese e-sports forces by creating the boe Fearless Cup "Fearless Contract" challenge, and is committed to transforming the most cutting-edge scientific and technological achievements into "good things" in the hands of e-sports enthusiasts, creating the most A "powerful screen" that meets the expectations of e-sports players.

html As a leader in e-sports vertical display technology for more than 0 years, boe (BOE) has always adhered to the "Screen of Things" development strategy and joined forces with global first-line partners to launch a series of industry-leading high-definition and high-refresh displays. , new e-sports products with millisecond response and low power consumption, and continue to build a "powered by boe" industry value innovation ecosystem. In the future, boe (BOE) will further deepen e-sports ecological cooperation, give full play to the advantages of the "best of e-sports high-end alliance" such as full-format layout, resource aggregation, and technological leadership, empower the e-sports industry with innovative technology, and help China's e-sports industry Competitive industries achieve high-quality and rapid development.