This year marks the fifth anniversary of the People’s City concept. As the first-mentioned city in Yangpu, the digital economy is booming and life is youthful. Let’s experience this increasingly “young” people’s city...
A city is an organic living body, with public spaces, business environment, cultural tourism Consumption, community governance...are closely linked and work step by step. The new practice of people's cities integrates innovative development of urban areas with the improvement of residents' quality of life. In Yangpu, the "hottest fertile soil", "innovation heat maps" that "want to catch fire" are being generated.
"We said we would hold our own concerts and offline comic exhibitions, and now they have come true." "Shopping at bw" has become a "routine schedule" for "two-dimensional fans" in the summer; "This is not only a welfare card, It is also a bridge that connects our community with Daxue Road." Holding the "Good Neighbor Card" in hand, residents "drop in" at popular shops; "The music is very exciting, and I feel that the work pressure is suddenly released." They go to the streets to listen to music. , after listening to the dinner party, it was "wonderful after get off work"; "Yangpu seems to be becoming more and more interesting", and the space under the bridge joined the "Urban Landscape Lighting Friends Circle"...
People often use "young" to describe Yangpu. The continuous burst of innovative vitality may be the "secret secret" that allows this "hottest fertile soil" to "stay young forever."
Creators and fans "carnival side by side" - Yangpu enterprises "release" the city's "two-dimensional heat energy"
Looking around, colorful "wigs" are a regular match, "Blessing from Heaven", "Genshin", "Arknights" and " "Azur Lane" and "Honkai Impact: Star Rail"... Young people were busy taking photos, gaming experiences, and purchasing cultural creations at the major original IP product booths. The distance between creators and fans was quickly shortened, and everyone "carnivaled side by side." ...bw (bilibiliworld) is a large-scale offline carnival organized by Bilibili (referred to as "Bilibili"). It has been successfully held in Shanghai for 7 times since 2017. As the "physical paradise" of Bilibili's online cultural content, bw's scale and content richness are constantly growing, and its popularity is also getting higher and higher.
Huimo is an "old two-dimensional". He still remembers that in the first few years after Bilibili was established, 2D enthusiasts imagined the future, "We said we would hold our own concerts and offline comic exhibitions, and now they have come true."
More than half a year ago, Hui Mo, who had settled in Hangzhou, chose to work at Station B. Although he needs to commute between the two cities for the time being, he is very emotional about this career choice: "After Bilibili was established, I watched anime on it. In the early days, there was no place to gather in the second dimension, and it was a relatively niche culture; later Bilibili became a national The creation of comics is a milestone for the 'Old Two-Dimension'."
The development of an enterprise is also the development of the industry. For the industry to "grow healthily", it must first take root and absorb nutrients. Yangpu creates the "warmest urban area" for business environment precisely to provide sufficient nutrients for enterprises and industrial chains.
In order to encourage leading content creation companies like Bilibili to continue their efforts, in July this year, Yangpu issued the "Implementation Opinions on the "Priority Plan" for Global Internet High-Quality Content Creators (Trial)", the District Cyberspace Affairs Office The "Six Measures for Internet Information Promotion to Optimize the Business Environment" were simultaneously released to provide a solid backing for creators. Bilibili stated that it will continue to focus on topics such as red micro-short dramas and artificial intelligence, and launch an incentive plan for high-quality content on the site.
The "Dachuangzhi" where Bilibili is located, the innovation ecosystem of "up and down the stairs, that is, upstream and downstream" has been formed, and "new and prosperous". Not long ago, the "Dachangzhi International Ecological Innovation Alliance" was officially established. In October this year, Dachangzhi Digital Park will be officially opened. The central activity area of about 10,000 square meters will provide surrounding companies with better communication space; a convention and exhibition center that can hold large conferences and small and medium-sized exhibitions is also being planned. , to solve the high-end conference needs of surrounding universities and "big factories"; Jiangwan Stadium will undergo upgrades and renovations to provide citizens with a more diverse sports experience.
“We look forward to new forces and new genes joining Dachuangzhi to create more possibilities for this ecosystem.Zheng Yuexiao, Secretary of the Party Committee and Chairman of Yangpu Science and Technology Innovation Group, said that in the next step, Dachuangzhi will further optimize the ecology and unite many enterprises and institutions in the region to jointly organize the "Chuangzhi Enterprise League" to establish a network of enterprises in the Yangpu area.
Community interaction has a "new way" - with the "Good Neighbor Card" in hand, residents can visit popular stores
In the community, it is normal for old neighbors with deep feelings to visit each other. But now, such "frequent" "good-neighborly" interactions are still happening between popular merchants and residents.
"A String of Life" on Daxue Road is an offline experience of the documentary "A String of Life." In fact, this popular barbecue restaurant has been on the Shanghai BBQ hot list for a long time - it has been a cooperative merchant of Chuangzhi World's "Good Neighbor Card" for more than 5 years. , has always agreed with the operating philosophy here and actively participated in various activities. The Good Neighbor Card activity is very meaningful. The store mainly specializes in barbecue, which makes it easier to bring people closer. I hope that through this cooperation, I can give back to the surrounding residents so that they can visit more in their spare time. Come to the store to taste delicious food, socialize and enjoy life. " Long Junliang, the person in charge of "A String of Life" said.
The "Good Neighbor Card" mentioned by Long Junliang was the result of many rounds of communication with enterprises and merchants through Wujiaochang Street on the first anniversary of the opening of the Daxue Road limited-time pedestrian street to create wisdom. Tiandi launches the "Shumener Good Neighbor Card", which allows surrounding residents to enjoy a 20% discount when using the card at designated cooperative merchants.
The community is the smallest unit of production, living and ecological space in the city to build and improve the "15-minute community life circle." "Creating a higher quality life for "all people" has always been an important topic in the field of community governance.
Last year, the limited-time pedestrian street on Daxue Road was launched. Since then, it has been jointly owned by innovative entrepreneurs in the park, students from universities and community residents. It has created a public living room that is suitable for living, working, raising, traveling and studying.
The limited-time pedestrian street of Daxue Road is only "one step away" from the residential area, which is "unique in the city" in terms of openness and diversity. It is the vitality of the limited-time pedestrian street, but it has objectively formed a complicated situation of governance. Relying on the Daxuelu Self-Management Committee, the limited-time pedestrian street has always focused on the efficient integration of resources from cooperative enterprises, social organizations and other parties from the initiative, launch to normal operation. and optimized allocation, as well as democratic decision-making and deliberative co-governance involving multiple entities such as neighborhood merchants and local residents. The Daxue Road Self-Management Committee has successively formed 5 autonomy norms. This is a positive step to balance the demands of diverse interests and achieve grassroots deliberative co-governance. Explore.
Under the background of campus parkization, park communityization, and the integration of the three districts, the "Visitor Good Neighbor Card" came into being, giving community interaction a "new way of opening up." "This is not just a benefit. Card is also a bridge, connecting our community and Daxue Road. "A resident of Chuangzhi Square said.
Little Cards not only provide residents with convenience and benefits, but also promote the "neighborhood" between merchants and residents. Chili's cafe & bar is also a cooperative merchant of the "Good Neighbor Card". Chili's cafe&bar senior store manager Qiu Xibin said that he hopes to get closer to residents through Good Neighbors and get along better with them, so that everyone can work together to create a better community.
The reporter learned that in the future, there will be more and more people on University Road. Popular stores have joined the "Good Neighbor Card" cooperation list, and the discounts provided are also being updated and adjusted. The "15-minute community living circle" here will become more and more lively.
The sun has faded, but the fireworks of "Night Yangpu" are still blazing—— Going out to the streets to listen to music and having dinner together is the "wonderful thing after get off work"
As night falls, the scorching sun disappears, but the fireworks of "Night Yangpu" are still blazing
Recently, I just finished exercising downstairs in the company. Xiao Wu, a white-collar worker, was "caught by the music" floating on the street. "I came here when I heard it was very lively. The music was very exciting and I felt that the pressure of work was relieved. "Xiao Wu told reporters.
The interplay of light and shadow, dynamic beats, and passionate performance by the singer attracted many white-collar workers after get off work and citizens passing by to stop and admire. This "street music festival" that kicked off in the night was jointly created by Jiangwanli meet678 (hereinafter referred to as "Jiangwanli") and Douyin Soda Music, Douyin Beautiful Live and other IP projects. The high popularity of
"Street Music Festival" has brought many merchants in Jiangwan "out of the circle". The reporter saw that even after the performance, there were still lines of diners waiting to be called in front of many restaurants. "The performance started right after I got off the subway. I didn't have dinner. Now I'm having a dinner here with my friends." Ms. Cheng, who came from outside the district, said, "Several Shanghai's first restaurants in Jiangwanli are on social media. It’s all very popular, and I finally have the opportunity to check in today. “
There are more and more young people, and their consumption and social needs will naturally become more diversified. Positioned as "the youthful xjiekou", it is committed to creating a social energy field focusing on young customers. This summer, Jiangwanli has innovatively planned consumption scenarios at different times in the morning, lunch and evening, introducing coffee, light meals, Various business formats such as bookstores, restaurants and bars are infinitely close to the consumption needs of young people, providing a full-dimensional social experience and creating a relaxing lifestyle.
In addition, from July 17th to August 4th, Jiangwanli launched customized scenes and interactive sessions such as "Douyin Beautiful Live" music party, youth downtown, concerts, etc. At the same time, it linked up with merchants to launch many limited-time benefits and continued to improve Vitality of the social scene.
"A one-stop shop for food, drink and entertainment. The market style is different every week, and we strive to provide consumers with a different consumption experience." said the organizer of the street "market" in Jiangwanli.
"Yangpu seems to be becoming more and more interesting" - the space under the bridge, join the "Urban Landscape Lighting Circle of Friends"
In the night, the "Roadside Concert" is a feast for the ears and at the same time, it continues to expand the "Circle of Friends" The landscape lighting is a feast for the eyes of citizens and tourists.
"Passing by here one night, my daughter said, Mom, look, this blue light looks like waves..." Recently, Ms. Cheng, a citizen, was pleasantly surprised to find that the space under the inner ring elevated bridge has become a "new addition to the gorgeous night scene." "Yangpu seems to be becoming more and more interesting," Ms. Cheng said.
According to the overall deployment of the "Shanghai Landscape Lighting Master Plan (2024-2035)", combined with key tasks such as the rejuvenation project of the inner ring elevated highway and the quality improvement project of the space under the bridge, Yangpu actively promotes the construction of landscape lighting in the Yangpu section of the inner ring elevated highway. The reporter recently learned from the District Greening and City Appearance Bureau that the construction of the first phase of the inner ring elevated landscape lighting (the space under the bridge in the Songhuajiang Road-Zhoujiazui Road section) has been completed.
According to reports, the section from Songhuajiang Road to Zhoujiazui Road on the Inner Ring Elevated Highway has a total of 54 spans of space under the bridge. The design uses bottom projection light to illuminate the belly of the bridge, and the fence lights on the ground are presented in curves. Different lights are staggered at different heights and complement each other. "The space under the bridge is also part of the city's public space. This area used to look relatively monotonous, but now it has different scenery during the day and night, which is very good," Ms. Cheng said. "The designers are also quite ingenious, enriching the urban space. Hierarchical and recognizable, like ”
Source: Shanghai Yangpu
.-
-
-
-
-
-
-
-
-
-