On July 26, the Marvel movie "Deadpool and Wolverine" was released simultaneously in mainland China and North America. As a partner of the film, Kraft Heinz held the premiere at the UME International Cinema in Xintiandi, Shanghai, and created the Heinz version of the "Red and Yel

Before the release of "Deadpool and Wolverine", many overseas movie fans and Heinz fans spontaneously connected the red and yellow signature suit of the movie protagonist with the combination of Heinz ketchup and honey mustard on social media because of their similar appearance. Dress up as a life-size version of Heinz Ketchup and Honey Mustard. Inspired by this, Kraft Heinz reached a cross-border cooperation with the movie "Deadpool and Wolverine" and increased its "red and yellow CP". Ryan Reynolds, who plays Deadpool, also lent his voice to the Heinz promotional video. Kraft Heinz has also launched joint activities with movies around the world, launching the Chinese theme "now you can't unsee it" based on the funny "cheap" attributes of the movie's protagonist Deadpool.

Heinz ketchup and honey mustard sauce are the star products of Kraft Heinz, and they have always been popular as a pairing during the summer barbecue season. As the movie is released, this pair of "red and yellow cps" will be available online at Hema.

Author: Shan Yingwen

Text: Shan Yingwen Pictures: Provided by the interviewee Editor: Zhan Yue Editor: Wang Jiayi

Please indicate the source when reprinting this article.