In the hot summer, taking your pet on a customized trip has become a new trend. With the expansion of consumption scenarios and the upgrade of consumption concepts, the "pet economy" is ushering in rapid development.
On the evening of July 27,
Shanghai Museum People’s Square Hall
ushered in the first museum’s strange “meow” night event.
200 well-dressed pet cats
gathered together at the "Top of the Pyramid: Ancient Egyptian Civilization Exhibition" under the leadership of their owners,
started a wonderful exhibition tour.
Photographed by Xinmin Evening News reporter Wang Kai
New consumption of traveling with pets
Bringing fire-related industrial chains
With the increase in the frequency of travel, pet travel customized services are very popular. At the hotel in Gusu District, Suzhou, Jiangsu Province, all 9 pet-friendly rooms were booked every day during the summer vacation.
Sales of "pet travel" supplies and home smart devices are also very hot .
Liu Chao, head of the pet daily necessities group of a supermarket: Many people are traveling, and their pets may not have anyone to take care of them at home. Automatic feeders, automatic cat litter boxes, and automatic water feeders are becoming more and more popular.
A company that specializes in AI pet cameras located in Longgang District, Shenzhen has designed a product that automatically recognizes pets’ movements through model algorithms, and even designed an artificial intelligence “one-click movie making” program for young consumers to facilitate them. Post on social platforms. One year after the product was launched, the annual turnover of is close to 7 million yuan.
Another company in Shenzhen has actively changed its track. From the production of ordinary pet cleaning utensils at the beginning of its establishment, to the current production of intelligent products such as smart feeders, drinking fountains and garbage disposals, has only been 5 years old, and its annual revenue has increased 15 times .
Lu Shengbo, head of an intelligent equipment company in Shenzhen: We are based on the cutting-edge perspective of animal behavior, superimposed on cross-border technological innovation, and constantly create new products and new categories. The company has been in a state of sustained rapid growth.
Last year the urban pet consumption market
was nearly 280 billion yuan
It is understood that in Shenzhen alone, there are more than 88,000 pet economy-related companies, of which more than 6,600 were newly registered from January to April 2024, compared with 2023 Compared with the same period last year, it increased by 8.7%.
According to the "2023-2024 China Pet Industry Consumption Report", the scale of my country's urban pet consumption market has reached 279.3 billion yuan in 2023, and is expected to reach 361.3 billion yuan by 2026..
"Pet-friendly" has become popular
Commercial spaces are actively transforming
As the pet economy heats up, more and more commercial spaces are changing their thinking and actively transforming into pet-friendly shopping malls and restaurants.
Information photo by Yang Jianzheng
When entering a pet-friendly shopping mall in Shanghai, rent a pet stroller for free first. Choose a customized pet meal based on the "Pet Shopping Map" on your mobile phone. Here, pet consumption is not only convenient but also fun.
China’s first pet service standard project for commercial indoor venues
Interactive commercial scenes with human pets are becoming more and more popular, but for consumers who do not own pets, more regulations and standards for safety protection, health logistics, etc. are needed.
Recently, Shanghai’s “Protection Requirements for Indoor Pet Display and Interactive Experience in Commercial Places” was approved for development. This will be the first domestic local standard applicable to pet services in commercial indoor places. It will further clarify rights and responsibilities, strengthen supervision, and create a human-friendly environment. Pamper a harmonious consumption environment.
Data photo by Yang Jianzheng
Xinmin Evening News (reporter Wang Kai), comprehensive CCTV news client
video: Wang Kai Situ Ruochen
Editor: Li Zheng
-
-
-
-
-
-
-
-
-
-