According to real-time data from Beacon Professional Edition, as of 20:27 on July 27, the total box office of movies (including pre-sales) in the 2024 summer season (June-August) exceeded 7 billion yuan. One of the most discussed films recently is director Wu Ershan's new film " 无人下". For the first time, the film combines live-action animation with artificial intelligence technology in theater film production, bringing the audience more experience. Shocking audiovisual. In addition, drawing concept drawings, assisting in animation production, and restoring young Jackie Chan... In this year's summer films, AI technology has been widely used in different fields and has become a highlight of major films.
From animated movies to live-action movies, AI technology shines in the summer season
Different from traditional animated movies, in the film "Under the Stranger", director Wu Ershan used live-action animation production technology and artificial intelligence style transfer technology. Classic scenes from the original comics are presented to the audience with unique image quality. Through refined copy production, every frame shot by real people is transformed into a comic style, and AI technology further learns and improves the character's image based on these, achieving the perfect fusion of the two-dimensional and three-dimensional. It brings a novel “2.5-dimensional” movie-watching experience to the audience.
In the live-action movie, AI technology also shines. The producers of the movie "The Legend of " used deepfake technology, combined with the deep learning capabilities of AI, to successfully restore the 27-year-old youth version of Jackie Chan, allowing him to switch between modern dramas and ancient battlefields with ease. This technological breakthrough not only makes Jackie Chan's image more vivid, but also injects new vitality into the innovation path of Chinese films. "We have the digital assets of young Jackie Chan, which is equivalent to having an actor who will never grow old." Yu Dong, the chief producer of the movie "Legend" once said, "Such a technological breakthrough can make the actor's work easier." The method has changed dramatically. In the past, we used 90 days to shoot real people, but now 20 days is enough.” Although AI technology is still unable to fully replicate the delicate micro-expressions of real people, this attempt is enough to make people shine. Let us see the huge potential of AI technology in film and television production.
In the early days of the creation of the movie " Decrypted ", AI technology has been fully utilized. During the preview stage of scene concept design, AI technology helped the art team produce a large number of concept drawings in a short period of time, greatly improving creative efficiency. Although these concept maps still need to be manually screened and optimized before use, they undoubtedly provide a rich source of inspiration for the creative team.
ai leads the film industry into a new era. What does the industry think?
In fact, the application of ai technology in film production is nothing new, but the birth of the "sora model" at the beginning of this year is still a landmark event. In many films this summer, AI has moved from "behind the scenes" to "on stage".
Industry experts said that in fact, aigc (generative artificial intelligence) has been fully integrated with the entire process of the film industry, from script analysis and storyboard design to scene atmosphere maps, character modeling, digital matte paintings, animation style transfer, and film screen restoration. , black and white image coloring and other aspects all play an important role.This not only greatly improves work efficiency and reduces film shooting costs, but also brings more possibilities and creative space to film production.
In the previous "ai+ip" maritime forum, Yu Dong, founder, chairman and general manager of Bona Film Group Co., Ltd., said: "AI technology is not the future, the future is already here." Wang Changtian, chairman of Enlight Media, also emphasized : "The use of AI can increase the production capacity of animated films to 4-5 films a year, increase the industry's production efficiency by 30%, and reduce production costs by 25%." This undoubtedly injects a strong impetus into the sustainable development of the film industry. power.
However, the industry generally believes that although AI technology plays an important role in film and television production, it is still only an auxiliary tool and not a substitute. Young director and screenwriter Zhang Mo once pointed out that AI still has many problems in script creation, and most of the work in creation still needs to rely on human creativity. The emergence of AI technology has made film production more efficient and convenient, but the real artistic value still needs to be discovered and created by the creators themselves.
Chengdu Daily Jinguan News Reporter Wang Ruyi Editor-in-Chief Liu Yang Editor Liu Chunchun Pictures, Xinhua News Agency
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