Xiamen will comprehensively build itself into a movie city and a film and television capital. The picture shows the 2024 Golden Rooster and Hundred Flowers Film Festival promotion meeting. (Photo by Xiamen Daily reporter Lin Minghong)
Recently, the online drama "Ghosting" produced by the well-known director Feng Xiaogang was shot in Xiamen; at the Xiamen Film and Television Shooting Base in Jimei, the filming of the TV series "Ten Thousand Kilometers Time Difference" is in full swing is in progress; the Xiamen-produced movie "Sweep the Gangs: Never Give Up" currently has a box office of 192 million yuan, and the TV series " executive judge " is currently being screened on CCTV 8 and Youku and iQiyi; in addition, waves of tourists are coming to Xiamen to check in The increased popularity of film and television drama shooting spots drives consumption, highlighting the linkage effect of "film and television + culture and tourism"... Thanks to the "Golden Rooster Award" settling in Xiamen, the agglomeration and development effect of Xiamen's film and television industry continues to be highlighted. Taking the opportunity of successfully hosting the China Golden Rooster and Hundred Flowers Film Festival, Xiamen has explored and implemented the film development path of "promoting production through festivals and promoting the city through festivals" to comprehensively build a film city and a film and television capital, with remarkable results.
The reporter learned that in the past five years, the number of Xiamen's film and television culture enterprises and institutions has increased at an average annual rate of 10.2%, and the operating income has increased at an average annual rate of more than 10%, reaching 228.66 billion yuan in 2023, and the added value accounts for more than 5% of the city's GDP. Every year, more than 100 film crews film in Xiamen, more than 20 popular films come to Xiamen for road shows and premieres, more than 100 film and television cultural activities are held in Xiamen, and more than 6,800 public welfare films are screened in rural areas, communities, and campuses. "Golden Rooster" continues to strengthen the masses. The sense of gain and happiness in spiritual and cultural life has brought improvements to the entire chain from the production end to the consumption end for the Xiamen film and television industry.
The whole city’s golden rooster
Gathering high-quality film and television elements
In May of this year, Xiamen issued "Several Measures on Standardizing and Optimizing Film and Television Crew Shooting Services" to establish Coordinate the shooting service mechanism at the urban level and establish a film and television shooting service center to create online and offline The integrated, digital shooting service public platform has received praise from many film crews in Xiamen. This is a vivid epitome of Xiamen’s continued efforts to strengthen the protection of industrial factors, create a good industrial environment, and lay a solid foundation for industrial cluster development.
It is understood that since the "Golden Rooster Award" was settled in Xiamen, Xiamen City has introduced plans and policies to promote the high-quality development of the cultural, film and television industry, and more than 10 special policies such as supporting talents and finance to jointly promote the entire chain and comprehensive policies of the film and television industry. Service, in 2023, more than 212 million yuan in various film and television support funds will be realized. "We have also continued to improve film and television government services at the urban and municipal levels, promoted the establishment of national film and television sub-funds, and actively built an 'industrial transaction' system, just to better serve the development of the film and television industry." said the relevant person in charge of the Municipal Film Bureau.
From a “natural studio” to a “film and television capital”, Xiamen is also actively building a global cinema. "Today, there are more than 2,400 film and television companies in Xiamen, covering the core businesses of the film and television industry chain such as shooting, post-production, promotion, and brokerage." The person in charge said that not only that, Xiamen has also built 20 professional film and television industry parks or bases, forming a A relatively complete supporting supply chain for film and television production, building a professional, standardized and standardized film and television production service system, and realizing iterative upgrades of the global film and television shooting environment. Today, Xiamen ranks first in the province in terms of the number of movies and TV series produced, accounting for over 60%.
Enjoy the Golden Rooster
Release the momentum of industrial development
Recently, the Municipal Culture and Tourism Bureau released the top ten quality tourist routes in Xiamen in 2024, among which "Chasing Hot Drama" "Visit Xiamen" film and television check-in tour has attracted the attention of many citizens and tourists. This is an excellent example of the film and television industry playing the role of "influence economy" and using "Film and Television +" as a starting point to release the development momentum of the film and television industry.
According to the relevant person in charge of the Municipal Film Bureau, with the help of film and television IPs such as " The Long Season " and " Beginnings " filmed in Xiamen, Xiamen focuses on film and television shooting, integrating into film and television entertainment, tourism and other industries, forming a The linkage effect of "film and television + cultural tourism". "Currently, Xiamen has formed 35 film and television check-in points, more than 60 'Golden Rooster' film and television themed tourist routes, and more than 300 'Golden Rooster' special hotel services." The person in charge said that the Golden Rooster and Hundred Flowers Starlight Coast located at Yanwu Bridge, every month Attracting more than 100,000 visitors.
In fact, the "influence economy" of the film and television industry not only brings attention, but also translates into real economic benefits. It is understood that in order to better meet the business needs of film and television crews in Xiamen, the Xiamen Film and Television Industry Service Center has accepted a total of 360 filming crews in Xiamen, driving a cumulative consumption of more than 1.6 billion yuan. The effectiveness of "film and television + consumption" is evident. In addition, during the Golden Rooster Film Festival, the economic contribution growth rate of Xiamen's accommodation, catering, tourism retail and other fields reached 20%. In 2023, the city's total box office will reach 430 million yuan, 10.16 million people will watch movies, and the per capita movie viewing will be 1.9 movies. The per capita box office contribution will continue to lead the province. In the first half of this year, the movie box office was 210 million yuan, and the number of movie viewers per capita led the province.
Annual Golden Rooster
Continuously expanding brand influence
Not long ago, the "Xiamen-Nice Film Culture Exchange Exhibition" sponsored by the Municipal Film Bureau was successfully held in Nice, France. As one of the "Year-round Golden Rooster" series of activities, the successful holding of this exchange exhibition will not only enhance the international influence of the China Film Golden Rooster Awards, but also allow Xiamen to shine on the international stage.
In recent years, Xiamen has been focusing on the in-depth integration of movie theaters, and has continued to expand the brand influence of Golden Rooster by holding film and television activities throughout the year and covering the entire territory. "In the past few years, Xiamen has held film festivals from New Zealand, France, Malaysia and other countries throughout the year. At the same time, it has held more than 2,200 film and cultural activities, creating an international film and television exhibition, trade and exchange platform, and promoting the Golden Rooster Awards to the world film stage." The relevant person in charge of the Film Bureau introduced.
Movies are also a bridge for exchanges between young people on both sides of the Taiwan Strait. In recent years, Xiamen has taken advantage of its location to hold cross-strait film and television activities and cultivate the "Golden Rooster Cross-Strait and Hong Kong and Macao Youth Short Film Season" brand, attracting the attention and participation of many young people from Hong Kong, Macao and Taiwan, and promoting exchanges between young creators from the mainland (mainland) and Hong Kong, Macao and Taiwan. At the same time, it also planned a series of activities called "Golden Rooster for the Year, Golden Rooster for the City" and organized nearly 30 film and television activities such as the Cross-Strait Youth Film Festival and the Starlight Lakeside Film Festival, covering theaters and communities across the city.
With the help of the Golden Rooster Dongfeng, celebrities are also organized to visit Xiamen's enterprises and villages for sampling and experience. Through the media lens, Xiamen's rural revitalization, intangible cultural heritage, modern industrial system and other development achievements are presented to the whole country in a panoramic manner, and Xiamen's high-quality development is displayed from multiple angles. new picture.
(Xiamen Daily reporter Wu Xiujun)
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