Do you still remember the
romantic light and shadow feast by the Suzhou River in the golden autumn that hit the Internet last year?
International light and shadow event,
Jing'an is about to start again!
A few days ago, reporters learned from the Jing'an District Greening and City Appearance Bureau that according to the exhibition model and overall plan arrangement of the first Shanghai International Light and Shadow Festival of "one host, multiple points, urban rotation, and industrial linkage", Jing'an District will host the first Shanghai International Light and Shadow Festival Opening ceremony, at the same time, "Shine Shanghai" 2024 Jing'an International Light and Shadow Festival will be opened at the Shanghai Exhibition Center on September 19 in conjunction with the main venue of the Shanghai International Light and Shadow Festival.
What are the highlights worth looking forward to at this year’s Jing’an International Light and Shadow Festival
?
From "Art Suhe" to "100 Billion Business District"
Two major light and shadow exhibition areas jointly dazzle the night map
"Shine Shanghai" 2024 Jing'an International Light and Shadow Festival is based on the overall theme of "highlighting characteristics, reflecting inheritance, both integration and independence" ideas, integrating business, tourism, cultural and sports exhibitions, focusing on creating a "shining 100 billion business district" light and shadow activity belt on Nanjing West Road. At the same time, the core exhibition area will be retained in Suhe Bay to continue the birthplace of the 2023 Jing'an International Light and Shadow Festival, embodying the "shining The development and inheritance of the "Shanghai" brand provides exhibition space for cutting-edge light and shadow technology innovation and top international light and shadow art teams, integrating business, tourism, cultural and sports activities, and boosting economic development.
From September 20 to September 27, , relying on the cultural, fashion, trend, and IP activities of the "Nanjing West Road Billion Business District Activity Zone", the "Shine Shanghai" 2024 Jing'an International Light and Shadow Festival will be staged one after another;
9 From October 28th to October 7th, will kick off the Shining Shanghai Night, "Shining Shanghai Shining·Shanghai" 2024 International Light and Shadow Art Competition works screening;
From October 8th to October 18th, , Shanghai International Light and Shadow Festival Before the closing, some cultural, business and tourism activities will be carried out.
This autumn, the dazzling "Nanjing West Road Hundred Billion Business District" will light up your social accounts. Suhe Bay, the birthplace of Jing'an International Light and Shadow Festival, will retain the hydrophilic platform "Art Suhe" light and shadow interactive show and shining shanghai light and shadow check-in device , etc., are surprisingly upgraded for the first time in 2023.
The two major light and shadow exhibition areas are rooted in the urban spirit and cultural tourism characteristics of Jing'an, combined with smg's diversified performing arts and cultural brand resources, and turn on the night mode, which will jointly create a dazzling "shining" light and shadow night map.
Review of 2023 Jing’an International Light and Shadow Festival
Light as a carrier to promote cultural exchange
Global artists create a feast of light and shadow
Highlights of the first competition
The Light and Shadow Festival not only brings bright and dreamy city night views, but also builds a platform for global cultural exchange and collision. "Shining shanghai·Shanghai" International Light and Shadow Art Competition was held for the first time in 2023. It immediately attracted the attention of artists from around the world. The winning and shortlisted works were displayed in a carousel on the wall of the representative Shikumen building "Shen Yuli" in Shanghai. In 11 days, there were more than 1.3 million people on site, and about 2 billion clicks and views on the entire network.
2023 Contest Works Animation
This year, the "Shine Shanghai" 2024 International Light and Shadow Art Competition has been upgraded.
It is reported that the global launch ceremony of the
competition was held in Paris, France on April 29. The recruitment phase concluded successfully on July 10. A total of 141 artists/teams from 4 continents, 27 countries and regions around the world were received. 151 works were submitted. Compared with 2023, the number of participating teams and entries in this competition has increased by approximately 130% year-on-year. Among them, overseas teams come from 22 different countries, including France, Germany, Italy, the United States, Spain, and Bulgaria. About 70% of the artists/teams have won awards from international first-line light and shadow festivals such as imapp, Lyon, Russia, and Tokyo. The
competition sets the theme of "travel of light" for the creation of digital imaging works, emphasizing the use of 3D projection mapping technology to enable the interaction of artistic media languages such as light and digital imaging with the prescribed art carriers.The competition looks forward to finding artistic expressions that can use light, shadow and creativity to show the charm of "Night Shanghai" and the diversity and integration of world cultures. During this year’s Light and Shadow Festival, the winning works will be screened at the larger landmark Friendship Hall, where citizens and tourists will appreciate cutting-edge works by artists from all over the world.
Light and shadow map, IP launch event,
"Phantom of the Opera" light and shadow wonder bus...
Light and shadow light up the nightlife in the city
This year's light and shadow festival will be fully upgraded in terms of interactivity and participation. Citizens and tourists can become "light chasers", follow the light and shadow map, participate in light and shadow interactive games, interact closely with light and shadow installations, and experience the perfect combination of technology and art. While appreciating light and shadow art, they can also have an in-depth understanding of the culture and culture of Jing'an District. Historical and commercial features.
Combined with the light and shadow activity belt of the 100 billion business district and the five major light and shadow activity landmarks, Jing'an venue will launch a series of world premiere activities of top cultural IP. These activities will combine the rich resources of the business district with a variety of themes to bring exciting cross-border feasts to citizens and tourists.
At the same time, it will also practice the "green and low-carbon" concept, advocate "sustainable" industrial development, and demonstrate the positive results of Jing'an District in green and low-carbon construction through a series of environmental protection measures.
In addition, Jing'an District will also plan "Light and Shadow Wonderful Night" series of multiple themed nights , including light and shadow relay live broadcast, light and shadow wonder bus, enjoy consumption night and other theme nights, to continue to attract people. Among them, the Light and Shadow Wonder Bus introduces the "Phantom of the Theater" IP, opens a special theater bus line (planned to start at Jing'an Park), shuttles through the Nanjing West Road business district, and combines the bus stop with music pop-up performances to become the most eye-catching street scenery , and link consumption across the region.
Source: Shanghai Jing’an
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